Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures

Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures

Summary

"Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures", uses Pack-Track packaging innovation tool to take a closer look at a pack format used in Italy by Perfetti Van Melle for its Mentos White Always chewing gum, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using Pack-Track packaging innovation tool and takes a closer look at a tub with two dispensing apertures, and considers how the format could cross over into other categories.

Scope

• Discusses key features and packaging benefits of Mentos White Always chewing gum tub.


• Examines how this pack format taps into consumer trends within TrendSights framework.


• Explores how this convenient pack format could be applied to other product categories.

Reasons to buy

• Use Packaging Seize+Adapt Concept series to inspire packaging innovation.


• Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.


• Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.