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Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures

  • ID: 4750184
  • Report
  • January 2019
  • Region: Global
  • 15 pages
  • GlobalData
1h Free Analyst Time

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Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures

Summary

"Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures", uses Pack-Track packaging innovation tool to take a closer look at a pack format used in Italy by Perfetti Van Melle for its Mentos White Always chewing gum, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using Pack-Track packaging innovation tool and takes a closer look at a tub with two dispensing apertures, and considers how the format could cross over into other categories.

Scope
  • Discusses key features and packaging benefits of Mentos White Always chewing gum tub.
  • Examines how this pack format taps into consumer trends within TrendSights framework.
  • Explores how this convenient pack format could be applied to other product categories.
Reasons to buy
  • Use Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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  • Executive Summary
  • What is Seize+Adapt?
  • The packaging innovation - convenience
  • How does the innovation align to TrendSights?
  • Wider opportunities for a tub with two dispensing apertures
  • Appendix
Note: Product cover images may vary from those shown
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  • Perfetti Van Melle Italia Srl
Note: Product cover images may vary from those shown
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