+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Vitamins in the Philippines

  • ID: 4750551
  • Report
  • October 2019
  • Region: Philippines
  • 18 pages
  • Euromonitor International
1 of 2
Multivitamins remained the biggest category within vitamins in the Philippines in 2019 and also performed best. In the review period, consumers tended to purchase products that offer more value for money as a result of the economic conditions characterised by rising inflation rates. Over the forecast period, sales of multivitamins are expected to continue to grow well due to consumers gaining greater awareness of multivitamins products that are beneficial for overall health.

The author's Vitamins in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Vitamins in the Philippines

List of Contents and Tables
Headlines
Prospects
Multivitamins Dominates and Performs Best As Consumers Seek Value for Money and Products That Benefit Overall Health
Vitamins C and E Are in High Demand As Consumers Focus on Fitness and Their Appearance
Sales of Vitamins for Pregnancy Achieve High Growth Due To Greater Awareness of the Importance That Expectant Mothers Are Healthy
Competitive Landscape
United Laboratories Leads With Inventive Marketing Strategies and High-quality Yet Affordable Products
Multivitamins Attracts Players Due To Its High Growth Prospects
Private Label Vitamin B Products Are Expected To Boost Sales With the Increase in Sedentary Careers
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Steady Growth Continues in Consumer Health As the Gap Narrows Between Prevention and Treatment
Air Pollution and Population Growth Contribute Significantly To the Growth of Consumer Health in 2019
Players Use Television Advertising To Increase Brand Awareness
Internet Retailing Makes Gradual Headway Into Consumer Health
Stable Growth Is Expected for Consumer Health in the Forecast Period As A Balance Is Struck Between Consumers' Self-care and Their Price Sensitivity
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll