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Vitamins in Japan

  • ID: 4750556
  • Report
  • November 2020
  • Region: Japan
  • 26 pages
  • Euromonitor International
COVID-19 has created a great deal of concern among the population in Japan, especially among the more vulnerable in society. 22% of Japan’s population was aged over 70 years in 2019, with this age group falling into the at-risk category for COVID-19. Given the fear around contracting COVID-19, coupled with the large number of people that fall into the at-risk category, there has been strong demand in 2020 for products which can help support a healthy immune system.

The Vitamins in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Consumers invest in vitamins to help fight off COVID-19
  • Some single vitamins suffer as consumers focus on immediate concerns
  • Gummy formats help to differentiate vitamins from medication
RECOVERY AND OPPORTUNITIES
  • Vitamin C expected to benefit from beauty positioning
  • Functional foods represent a growing threat
  • Multivitamins key to success
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2015-2020
  • Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2015-2020
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
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