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Vitamins in South Africa

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    Report

  • 22 Pages
  • October 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 4750552
During the review period, more consumers have prioritised their skin care. Despite the economic difficulties, consumers are still purchasing skin care products as there are various skin care ranges both locally and internationally that have a wide range of price points to suit consumer needs. More consumers are changing their skin care products and actively trying to purchase products that contain vitamins, with products that contain vitamin C being particularly popular.

The Vitamins in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop

Table of Contents

VITAMINS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand grows for vitamins in South Africa as consumers prioritise skin care
  • The rising cost of living makes vitamins less of a priority for some due to declining disposable incomes
  • Private label products provide consumers with more units at lower prices
PROSPECTS AND OPPORTUNITIES
  • Vitamins return to being popular only among a niche audience after peaking during the pandemic
  • Consumers seek interesting formats in vitamins
  • Consumers sacrifice vitamins for themselves in favour of vitamins suitable for their pets
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2018-2023
  • Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources