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Vitamins in Hungary

  • ID: 4750558
  • Report
  • October 2019
  • Region: Hungary
  • 22 pages
  • Euromonitor International
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Consumers in Hungary are becoming increasingly conscious of the importance of different vitamins in their diet for supporting growth, immunity, and a range of other health benefits such as eye, bone and heart health. Whereas in the past consumers would be reactive when it came to their health, purchasing OTC products or obtaining Rx drugs, they are increasingly purchasing vitamins and dietary supplements as a preventative measure.

The author's Vitamins in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Hungary

List of Contents and Tables
Headlines
Prospects
Growing Focus on Preventative Measures Boosts Growth of Vitamins
Multivitamins Remain A Popular and Convenient Way To Consume Vitamins
Vitamin D Deficiency Drives Growth But New EU Legislation Could Result in Price Rises
Competitive Landscape
Pfizer and GlaxoSmithKline Combine To Take the Lead in Vitamins
Eurovit Oliva-d Launched As Teva Gyógyszergyár Continues To Grow
Despite Losing the Lead Béres Sees Strong Growth Through New Product Development
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Sees Strong Growth Thanks To Lifestyle and Demographic Factors
Government Launches "programme for A More Competitive Hungary"
Global Giants Lead But Local Players Hold Strong Presence Thanks To Investment
Chemists/pharmacists Remains King, But Internet Retailing Offers Potential
the Signs Point Towards A Bright Future for Consumer Health Although Challenges Remain
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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