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Vitamins in Hungary

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    Report

  • 25 Pages
  • October 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 4750558
Vitamins is set to record negative results in volume and current value terms for the second year in a row in 2023. While overall consumption of these products in Hungary surged during the early stages of the pandemic due to increased health-consciousness, sales have since dropped off considerably as specific concerns surrounding COVID-19 have receded with the rollout of vaccines and the ending of associated restrictions.

The Vitamins in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand for vitamins continues to fall sharply as inflationary pressures bite
  • Vitamin B outperforms other categories in volume and current value terms
  • Domestic producer Béres Gyógyszergyár retains overall lead but loses ground
PROSPECTS AND OPPORTUNITIES
  • Preventive health trend and population ageing bode well for vitamins
  • Vitamin D set to show the fastest development
  • Sales via the e-commerce channel expected to continue rising
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2018-2023
  • Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN HUNGARY
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources