Vitamins in Bulgaria

In 2024, vitamin D continues to be the fastest growing category in both retail volume and current value terms. Vitamin D deficiency is high among Bulgarians, especially for those people working indoors for long periods as they have very limited exposure to the sun. In 2023, an estimated 60% of the population in Bulgaria is thought to have a vitamin D deficiency.

The Vitamins in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.