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Vitamins in Bulgaria

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    Report

  • 23 Pages
  • October 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 4752923
Consumers in Bulgaria are becoming more health conscious, seeking ways to boost their immune systems, improve their energy levels, and maintain general wellbeing. Already prominent prior to the pandemic, the health and wellness trend received a significant boost from the experiences of the COVID-19 crisis.

The Vitamins in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN BULGARIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health and wellness trend continues to sustain sales growth
  • Demand grows as a result of vitamin D deficiency epidemic
  • Enduring demand for multivitamins, but growing awareness of role of particular single vitamins
PROSPECTS AND OPPORTUNITIES
  • Trend of personalisation expected to alter consumer preferences
  • Steady growth in sales expected over the forecast period
  • E-commerce to continue benefiting from health and wellness trend
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2018-2023
  • Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources