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Vitamins in Bulgaria

  • ID: 4752923
  • Report
  • October 2019
  • Region: Bulgaria
  • 20 pages
  • Euromonitor International
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The slowdown in sales of multivitamins continued in 2019 after growth slowed sharply in the category in 2018. The main reason for the slower growth in the category towards the end of the review period is maturity of demand, combined with the rising consumer interest in rival products. In particular, dynamic growth in demand for immune support dietary supplements is placing limits on growth in multivitamins.

The author's Vitamins in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Bulgaria

List of Contents and Tables
Headlines
Prospects
Multivitamins Continues To Suffer From Shift Towards More Targeted Products
Vitamin D Registers A Strong Performance, Rising From A Low Base
Premiumisation Spurs Value Growth As Consumers Seek More Sophisticated Products
Competitive Landscape
Supravit Continues To Benefit From Its Convenient Delivery Format and Low Prices
International Brands Continue To Lead Sales, Registering Dynamic Growth in 2019
Direct Selling Continues To Expand Its Presence in Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Continues To Benefit From Economic Develop and Rising Incomes
Limited Spending Power Continues To Suppress Sales Growth
the Industry Remains Highly Consolidated, With Tight Regulation Stifling Competition
Growth Is Recorded in Internet Retailing As Online Shopping Begins To Take Off
Moderate Sales Growth Expected in Consumer Health Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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