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Vitamins in Belgium

  • ID: 4750563
  • Report
  • October 2019
  • Region: Belgium
  • 22 pages
  • Euromonitor International
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While still often dependent on prescriptions, the growing number of blood tests imposed by doctors on an ageing population is accelerating post-prescription purchases of single vitamins. Although purchased less frequently on impulse than multivitamins, single vitamins, especially vitamins B and D, is expected to continue to post robust current value growth over the forecast period.

The author's Vitamins in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Belgium

List of Contents and Tables
Headlines
Prospects
Single Vitamins Benefits From Medical, Governmental and Media Favour
Lower Risk of Ailments Hinders Demand for Multivitamins
Belgians Are Replacing Multivitamins With Cheaper and Better Targeted Alternatives
Competitive Landscape
Single Vitamins Players Continue To Drive Value Growth in 2019
Merck Retains Lead in Multivitamins With Products Aimed at Seniors
Barinutrics Uses Umbrella Strategy and High-tech Profile To Make Breakthrough
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Lifestyles and Milder Climate Inform the Variable Performance of Consumer Health
Herbal and More Natural Options Gain Ground on Previous Growth Drivers
Flexible Approach Sees Local and Smaller Foreign Players Pressure Ethical Multinationals
Progressive De-regulation Leaves Room for Wider Distribution
Signs of Dynamism Set To Push Value Growth Despite Legislative Restrictions
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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