After the growth surges recorded in 2020 and 2021, vitamins witnessed a slight drop in retail volume sales in 2022, although the market size remained higher than before the pre-Coronavirus (COVID-19) pandemic 2019 level.
The Vitamins in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Vitamins in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
VITAMINS IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Slowdown in sales development following pandemic spikes
- Stable, but competitive landscape
- Lack of pandemic push and level of saturation to hinder sales development
- Multivitamins and vitamin E to benefit from convenience and versatility
- New product development in order to offset growing competition from private label
- Table 1 Sales of Vitamins by Category: Value 2017-2022
- Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 9 Life Expectancy at Birth 2017-2022
- Table 10 Sales of Consumer Health by Category: Value 2017-2022
- Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
- Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2021-2022
DEFINITIONS
SOURCES
- Summary 2 Research Sources