+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Vitamins in the Netherlands

  • PDF Icon

    Report

  • 24 Pages
  • September 2021
  • Region: Netherlands
  • Euromonitor International
  • ID: 4750708
COVID-19 was a boon for vitamins. In fact, vitamins registered the highest current value growth of all consumer health products in 2020 and it is expected that it will also be the front runner in 2021, though value growth will be significantly lower. As a result of COVID-19, consumers have looked to vitamins, and in particular vitamin C, to support their immune systems and protect themselves from COVID-19.

The publisher's Vitamins in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Multivitamins, Single Vitamins.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued healthy value growth as COVID-19 still lingers
  • Omega Pharma maintains its lead, but sees growing competition from other players who are aggressive with new launches and promotions
  • Major players capitalise on boon in vitamins

PROSPECTS AND OPPORTUNITIES
  • Moderate value growth, though from an elevated level
  • Private label players can win wider consumer base through building brand trust and offering bulk and economy sales of popular products
  • Increasing segmentation over forecast period

CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2016-2021
  • Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

CONSUMER HEALTH IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2016-2021
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources