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Vitamins in the Netherlands

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    Report

  • 22 Pages
  • October 2022
  • Region: Netherlands
  • Euromonitor International
  • ID: 4750708
After a sharp spike in growth in 2020 following the outbreak of COVID-19 sales of vitamins continue normalising in 2022, with this process having started in 2021. This means a decline for both single vitamins and multivitamins in current value and retail volume terms. In single vitamins, vitamin D and C saw extraordinary growth in 2020 as these two were directly linked to helping to prevent COVID-19, or to reduce the symptoms.

The Vitamins in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return of common illnesses maintains focus on immunity
  • Supply issues
  • E-commerce to remain popular
PROSPECTS AND OPPORTUNITIES
Debates around vitamin D
  • Vitamins to benefit from expanded consumer base
  • Further development of private label segment
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2017-2022
  • Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN SWEDEN
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DEFINITIONS
SOURCES
  • Summary 1 Research Sources