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Vitamins in Serbia

  • ID: 4750709
  • Report
  • October 2019
  • Region: Serbia
  • 18 pages
  • Euromonitor International
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Vitamins is seeing slower, but good current value growth in 2019. Growth is mainly stimulated by the burgeoning perception that a regular intake of vitamins is very important for one’s health. This perception is fostered by the rising number of articles in the specialised press, but also more widely accessible internet and social media platforms.

The author's Vitamins in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Serbia

List of Contents and Tables
Headlines
Prospects
Improving Perception and Positioning of Vitamins Stimulates Value Growth in 2019
General Health and Economy Trends Favour Multivitamins Over Single Vitamins
Media Publicity Supports Fast Growth of Vitamin D
Competitive Landscape
the Leading Players Compete on the Basis of Marketing, Price and Reputation
Private Label Sees Signs of Re-emergence, But Requires Time To Prosper
Bayer Pharma Invests in Marketing and Shelf Positioning To Secure Fast Value Growth
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Health and Self-medication Trends Maintain Positive Value Growth Performance
Focus on Marketing and Distribution As New Product Development Is Limited
the Main Players Use Advertising To Gain An Edge in A Highly Fragmented Landscape
Drugstores/pharmacies and Grocery Retailers Continue To Develop As Alternatives To Chemists/pharmacies
Healthy But Slower Value Growth As Signs of Maturity Appear in Bigger Categories
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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