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Vitamins in Switzerland

  • ID: 4752974
  • Report
  • October 2019
  • Region: Switzerland
  • 19 pages
  • Euromonitor International
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The current health and wellness trends exert contrasting pressures on vitamins, both supporting and dampening sales at the same time. Many consumers are attempting to lead healthier lives, including by following healthier and more balanced diets. While for some this implies a reduced need for vitamins as they improve their vitamin intake through changes in diets, others specifically add vitamins to their daily regimen in order to balance potential deficiencies.

The author's Vitamins in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Switzerland

List of Contents and Tables
Headlines
Prospects
Health and Wellness Trend Exerts Contrasting Pressures on Sales of Vitamins
Products With A Specific Health Positioning Support Growth
Ageing Population Supports Growth
Competitive Landscape
Vitamins Is in the Hands of Two Major Companies
Private Label Has A Strong Offer of Low-priced Vitamins
Many Consumers Prefer To Buy Local
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Further Declines for Consumer Health
the Health and Wellness Trend A Two-edged Sword for Consumer Health
Leading Companies Maintain Their Strong Positions
Internet Retailing Is Limited by Stringent Legislation
Consumer Health Set To See A Slightly Positive Improvement Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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