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Vitamins in Russia

  • ID: 4750711
  • Report
  • October 2019
  • Region: Russia
  • 20 pages
  • Euromonitor International
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The consumer shift towards more affordable vitamins continues in Russia, as consumer purchasing power remains limited. This tendency is evident in single vitamins and multivitamins, not least for products positioned for children and pregnant women. This shift continues to constrain current value sales, which are seeing a second consecutive year of decline in 2019. One exception is vitamin D, which is seeing dynamic retail volume and value growth at the end of the review period.

The author's Vitamins in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Russia

List of Contents and Tables
Headlines
Prospects
Weak Purchasing Power Sees General Turn Away From Vitamins
Low Trust in Health Claims and Fresh Alternatives in Summer Limit Sales
Changing Consumer Purchasing Habit Removes Sales Opportunity for Vitamins
Competitive Landscape
Internationals May Cede Ground To Local Players in A Tough Economic Environment
Players Invest in New Product Development To Gain A Competitive Edge
Move Towards Cheaper Local Brands by Doctors and Pregnant Women
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Weak Household Budgets Limit Value Sales Development in 2019
Gradual Shift To Generics in A Price-sensitive Environment
Agreements With Pharmacy Chains Offer Key Competitive Edge To Companies
Online Channel Offers Marketing and Sales Opportunities To Players and Retailers
Pockets of Strong Value Growth Despite Stagnating Demand
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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