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Vitamins in Georgia

  • ID: 4752909
  • Report
  • October 2019
  • Region: United States, Georgia
  • 18 pages
  • Euromonitor International
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Vitamin C recorded the strongest value growth and continued to lead sales of single vitamins in 2019. Its performance is attributable to the consumer perception of it being safe to take and effective against coughs and colds. Many consumers start taking vitamin C in autumn before the cold weather brings more viruses and colds. Some consumers have even also switched to year-round consumption of C vitamin to boost immunity and prevent illness.

The Vitamins in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Georgia

List of Contents and Tables

Headlines
Prospects
Safe and Effective Vitamin C Records Further Growth in 2019
Vitamin D Not in Demand in Sunny Georgia
Paediatric Vitamins To Develop Further As Parents Prefer Child-specific Products
Competitive Landscape
Awareness and Availability Benefit Leaders Takeda Pharmaceutical and Krka Dd Novo Mesto in 2019
Advertising and Consumer Trust Key in Vitamins
Multivitamins Has Distinct Leaders, Whilst Single Vitamins Is Fragmented
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Healthcare Growth Due To Changing Lifestyles, and Increased Product Awareness and Availability in 2019
Slow Growth of Disposable Incomes Supports Sales
Gsk Consumer Healthcare Leads With Its Wide Product Portfolio
Dominance of Chemists/pharmacies, But Increasing Competition From Emerging Distribution Channels
Future Growth To Be Driven by Increased Health Awareness and Product Availability
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 10 Life Expectancy at Birth 2014-2019
Market Data
Table 11 Sales of Consumer Health by Category: Value 2014-2019
Table 12 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 14 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 15 Penetration of Private Label by Category: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format: % Value 2014-2019
Table 17 Distribution of Consumer Health by Format and Category: % Value 2019
Table 18 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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