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Vitamins in Georgia

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    Report

  • 23 Pages
  • October 2021
  • Region: Georgia
  • Euromonitor International
  • ID: 4752909
Vitamins is expected to record an increase in retail volume and retail current value sales in 2021. Much like in other countries, Georgia will see an increased demand for vitamins in 2021 as a result of the COVID-19 pandemic. Widespread information about the benefits of supplementing one’s diet with vitamin C and vitamin D in the face of the COVID-19 virus has led to a substantial growth in vitamins sales in the first half of the year and this is anticipated to continue throughout the year.

The publisher's Vitamins in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Multivitamins, Single Vitamins.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic boosts growth of category as consumers are informed about the benefits of certain vitamins in the face of COVID-19
  • Brand loyalty a key factor in multivitamins as product area remains competitive
  • Altayyitaminy ZAO leads single vitamins with its vitamin C products

PROSPECTS AND OPPORTUNITIES
  • Surge in demand for Vitamin D caused by COVID-19 could lead to continued growth
  • Other single vitamins shows high growth rate but will have little effect on the category as a whole
  • Vitamins set to grow due to stress and rise in disposable income following COVID-19 outbreak

CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2016-2021
  • Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2016-2021
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 14 Penetration of Private Label by Category: % Value 2016-2021
  • Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2020-2021

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources