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Malaysia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update

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    Report

  • 325 Pages
  • February 2025
  • Region: Malaysia
  • PayNXT360
  • ID: 4751518
Description Jump to:
The gift card market in Malaysia is expected to grow by 13.5% on annual basis to reach US$1.98 billion in 2025.

The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 14.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.0% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 1.74 billion to approximately USD 3.12 billion.

This report provides a detailed data-centric analysis of the gift card sector in Malaysia, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.

It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

Malaysia's gift card market is rapidly transforming, driven by increasing digital adoption, corporate demand, and strategic retailer collaborations. The shift towards digital formats, fueled by the rise of e-commerce and technological advancements, is expected to continue expanding market opportunities. Additionally, businesses are leveraging gift cards as effective tools for employee engagement and customer retention, contributing to overall market growth.

Regulatory changes also play a key role in shaping the industry, ensuring consumer protection and promoting market transparency. Addressing unredeemed balances and compliance with evolving regulations will be critical for business operations. Companies that innovate, collaborate, and align with regulatory frameworks will be well-positioned to capitalize on the growing demand and sustain long-term success in Malaysia’s expanding gift card market.

Digital Transformation in Gift Card Offerings

  • The increasing integration of digital payment systems and e-commerce platforms drives the transition towards digital gift cards in Malaysia. As consumers become more accustomed to cashless transactions, the demand for digital gift cards has surged, providing greater convenience and accessibility. Major retailers and online marketplaces have adapted to this trend by expanding their offerings to digital gift cards, enabling seamless purchases and redemptions through mobile applications.
  • This shift is further accelerated by the rapid growth of Malaysia’s e-commerce sector and widespread smartphone adoption. As online shopping becomes more prevalent, digital gift cards serve as an ideal gifting option, allowing users to make instant transactions. Technological advancements in digital wallets and mobile payment solutions have made it easier for consumers to store and use their gift cards, reinforcing the trend toward digital transformation.
  • Over the next two to four years, Malaysia's digital gift card market is expected to expand significantly, with projections estimating a market size of US$1.7 billion by 2024. Businesses will likely introduce more personalized and user-friendly digital gift card options to enhance consumer engagement and brand loyalty. As digital gifting continues to evolve, companies that invest in seamless user experiences and innovative features will be well-positioned to capture the growing demand.

Strategic Collaborations Between Retailers and Gift Card Providers

  • Retailers in Malaysia are increasingly collaborating with gift card providers to enhance accessibility and broaden the distribution of gift cards. This trend is driven by the need to offer consumers a more convenient and versatile gifting option across various retail channels. Online marketplaces such as Lazada and Shopee have leveraged these partnerships to provide customizable gift card solutions, allowing businesses to attract and retain customers more effectively.
  • The rising demand for flexible gifting options is a key driver behind these collaborations, encouraging retailers to integrate gift card programs into their sales strategies. Additionally, technological advancements in digital payment infrastructure have facilitated the seamless adoption of gift cards within existing retail systems. As more businesses recognize the value of gift cards in driving sales and customer engagement, these partnerships are expected to become even more prevalent.
  • Over the next two to four years, strategic collaborations between retailers and gift card providers are expected to expand the market reach of gift cards in Malaysia. As more businesses adopt these solutions, gift cards will become more available in both online and offline channels, leading to market growth. The continued integration of gift cards into digital platforms and retail ecosystems will further enhance consumer convenience and drive the overall expansion of the industry.

Corporate Utilization of Gift Cards

  • The corporate sector in Malaysia is increasingly leveraging gift cards for employee recognition, customer incentives, and promotional campaigns. Due to their flexibility and ease of use, businesses are shifting towards gift cards as an alternative to traditional rewards. This trend reflects a broader corporate strategy to enhance engagement and strengthen relationships with employees and customers.
  • Employee motivation and customer loyalty are key drivers behind this growing adoption of gift cards in corporate settings. Companies use them in performance recognition programs, sales promotions, and customer retention strategies. By integrating gift cards into reward programs, businesses provide a tangible and convenient benefit, improving satisfaction and brand loyalty.
  • Over the next two to four years, corporate adoption of gift cards is expected to contribute significantly to market growth in Malaysia. Businesses may also explore customized gift card solutions tailored to specific corporate needs, further diversifying the product landscape. As companies increasingly recognize the advantages of gift cards in enhancing engagement and driving repeat business, this trend is likely to expand further.

Addressing Unused Gift Card Balances

  • A significant portion of gift card balances in Malaysia remains unredeemed, leading to unused value within the market. Many consumers either forget about their gift cards or leave small remaining balances that are difficult to utilize effectively. This has raised concerns among both consumers and regulators regarding the full accessibility and usability of gift cards.
  • Key factors contributing to this issue include small leftover balances that are insufficient for new purchases and consumer forgetfulness, leading to expired or lost gift cards. Businesses are beginning to recognize the need for solutions that help consumers maximize the value of their gift cards. This includes technological features such as automated reminders and digital integration with e-wallets to make redemption more convenient.
  • Addressing unused gift card balances may lead to policy reforms aimed at improving consumer protection over the next two to four years. Regulators could introduce measures to ensure consumers can fully utilize their gift card balances before expiration. Additionally, businesses may develop new solutions, such as balance consolidation and auto-reload options, to enhance gift card usability and encourage full redemption.

Navigating Regulatory Changes in the Gift Card Industry

  • The Malaysian government is introducing regulations to increase consumer protection within the gift card market. These measures are designed to ensure transparency and fairness and prevent potential consumer exploitation related to fees, expiration dates, and redemption policies. As the gift card industry grows, regulatory oversight is becoming more necessary to standardize market practices.
  • Key drivers behind these regulatory changes include safeguarding consumers from unfair terms, such as unexpected fees or restrictive expiration policies. Additionally, regulators aim to ensure that consumers are fully informed about the terms and conditions associated with their gift cards before purchase. By enforcing industry-wide standards, authorities seek to create a more transparent and trustworthy gift card ecosystem.
  • Over the next two to four years, these regulatory updates may increase business compliance costs as they align their gift card policies with new legal requirements. However, these changes are expected to enhance consumer confidence in gift cards, potentially driving higher adoption rates. Companies that proactively adapt to these regulations while ensuring customer-friendly policies will likely gain a competitive advantage in the evolving Malaysian gift card market.

Competitive Landscape of the Malaysia Gift Card Market

Malaysia’s gift card market is poised for continued expansion, with digital adoption, regulatory compliance, and strategic collaborations driving growth. The increasing participation of fintech firms and e-commerce giants is expected to enhance competition, leading to more innovative and consumer-friendly offerings. Businesses that adapt to regulatory changes, invest in seamless digital experiences and differentiate their offerings will be well-positioned to capture the growing demand. As the market evolves, consumer trust and convenience will remain key factors in sustaining long-term success in Malaysia’s competitive gift card industry.

Current Market Dynamics

  • The growing preference for digital transactions has encouraged retailers and fintech companies to expand their gift card offerings. Consumers are using gift cards for gifting and self-use, further driving demand across retail, e-commerce, and corporate sectors.

Key Players and Market Share

  • Prominent players in Malaysia's gift card market include Lazada, Shopee, Grab, and Boost, which offer digital gift card solutions integrated with their platforms. These companies leverage their vast customer bases and digital ecosystems to facilitate easy purchasing and redemption of gift cards.
  • New entrants, including fintech firms and payment service providers, are entering the market, offering innovative solutions such as multi-brand gift cards and e-wallet-integrated options. The increasing competition is expected to drive further digital adoption and diversification in gift card offerings.

Recent Launches and Partnerships

  • Strategic partnerships between retailers and payment service providers are key to expanding the gift card market. For instance, Shopee and Lazada have partnered with multiple retail brands to offer customized and multi-brand gift cards, enhancing customer engagement and expanding digital payment adoption.
  • While there have been no significant mergers or acquisitions in the Malaysian gift card industry in the last 12 months, the global trend suggests that fintech companies and e-commerce players may seek acquisitions or partnerships to strengthen their positions in the growing digital payment ecosystem.

Anticipated Market Evolution (Next 2-4 Years)

  • The competition in Malaysia’s gift card market is expected to intensify as digital payment providers, fintech firms, and e-commerce platforms continue to expand their gift card offerings. The increasing demand for digital transactions and corporate adoption will further drive innovation and diversification in the sector.
  • Companies that invest in technology, form strategic partnerships, and comply with evolving regulations will likely strengthen their market positions. The introduction of personalized gift cards, flexible redemption options, and loyalty program integrations will shape the industry's competitive dynamics.

Regulatory Changes

  • The Malaysian government has implemented new regulations to enhance consumer protection in the gift card market. These include policies ensuring clearer terms and conditions, transparent fee structures, and extended expiration periods to prevent unfair practices.
  • These regulatory updates require businesses to align their gift card policies with consumer protection laws, which may increase operational compliance costs. However, these changes are expected to boost consumer confidence and further drive the adoption of gift cards.

Scope

This report provides in-depth, data-centric analysis of gift card industry in Malaysia through 100+ tables and 280+ charts. Below is a summary of key market segments.

Malaysia Total Spend on Gifts

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Malaysia Gift Card Market Size by KPIs across Consumer Segments

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Malaysia Gift Card Market Size by Consumer Segment

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Malaysia Digital Gift Card Market Size

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Malaysia Gift Card Market Size by Retail Consumer

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Malaysia Gift Card Spend by Consumer Behavior and Demographics

  • Gift Card Spend by Payment Method
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Malaysia Gift Card Market Size by Corporate Consumer

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business

Malaysia Gift Spend by Product Categories (Split by Retail and Corporate Consumers)

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Malaysia Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Malaysia Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Malaysia Gift Card Purchase by Payment Method

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • BNPL & Other Digital Payment
  • Cash

Reasons to buy

  • Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Malaysia.
  • Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
  • Learn about the attitudes and behaviours of consumers in Malaysia: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
  • Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
  • Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2 Malaysia Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2020-2029
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2020-2029
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2020-2029
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3 Malaysia Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2020-2029
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2020-2029
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4 Malaysia Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2020-2029
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2020-2029
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5 Malaysia Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2020-2029
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2020-2029
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2020-2029
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2020-2029
6 Malaysia Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2020-2029
6.2 Digital Gift Card Penetration by Occasion, 2020-2029
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7 Malaysia Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type
8 Malaysia Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2020-2029
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
9 Malaysia Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10 Malaysia Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2020-2029
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2020-2029
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2020-2029
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2020-2029
11 Malaysia Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2020-2029
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
12 Malaysia Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13 Malaysia Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2020-2029
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2020-2029
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2020-2029
14 Malaysia Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2020-2029
15 Malaysia Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16 Malaysia Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2022-2029
17 Malaysia Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18 Malaysia Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19 Malaysia Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20 Malaysia Closed Loop Gift Card Market Share Analysis by Top Retailers
21 Further Reading
21.1 About the Publisher
21.2 Related Research
List of Tables
Table 1: Malaysia Total Gift Spend Analysis (US$ Million), 2020-2029
Table 2: Malaysia Gift Card Penetration by Market Value(%), 2020-2029
Table 3: Malaysia Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 4: Malaysia Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 5: Malaysia Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 6: Malaysia Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 7: Malaysia Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 8: Malaysia Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 9: Malaysia Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 10: Malaysia Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 11: Malaysia Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 12: Malaysia Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 13: Malaysia Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 14: Malaysia Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 15: Malaysia Gift Card Load Value (US$ Million), 2020-2029
Table 16: Malaysia Number of Gift Cards Purchased (Million) 2020-2029
Table 17: Malaysia Gift Card Transaction Value (US$ Million), 2020-2029
Table 18: Malaysia Gift Card Transaction Volume (Million), 2020-2029
Table 19: Malaysia Average Value of Per Transaction (US$), 2020-2029
Table 20: Malaysia Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Table 21: Malaysia Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 22: Malaysia Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 23: Malaysia Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 24: Malaysia Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Table 25: Malaysia Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 26: Malaysia Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 28: Malaysia Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 29: Malaysia Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Table 30: Malaysia Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Table 31: Malaysia Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 32: Malaysia Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 33: Malaysia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 34: Malaysia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 35: Malaysia Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 36: Malaysia Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 37: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 38: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 39: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 40: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Table 41: Malaysia Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 42: Malaysia Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 43: Malaysia Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 44: Malaysia Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 45: Malaysia Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 46: Malaysia Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 47: Malaysia Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 48: Malaysia Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 49: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 50: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 51: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 52: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Table 53: Malaysia Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Table 54: Malaysia Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 55: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 56: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 57: Malaysia Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 58: Malaysia Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 59: Malaysia Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 60: Malaysia Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 61: Malaysia Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 62: Malaysia Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 63: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 64: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 65: Malaysia Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Table 66: Malaysia Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Table 67: Malaysia Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Table 68: Malaysia Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Table 69: Malaysia Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Table 70: Malaysia Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Table 71: Malaysia Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Table 72: Malaysia Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Table 73: Malaysia Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 74: Malaysia Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 75: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 76: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 77: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 78: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Table 79: Malaysia Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 80: Malaysia Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 81: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 82: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 83: Malaysia Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 84: Malaysia Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 85: Malaysia Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 86: Malaysia Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 87: Malaysia Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 88: Malaysia Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 89: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 90: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 91: Malaysia Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Table 92: Malaysia Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Table 93: Malaysia Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Table 94: Malaysia Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Table 95: Malaysia Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Table 96: Malaysia Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Table 97: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 98: Malaysia Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Table 99: Malaysia Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 100: Malaysia Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Table 101: Malaysia Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 102: Malaysia Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Table 103: Malaysia Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 104: Malaysia Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Table 105: Malaysia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 106: Malaysia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 107: Malaysia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 108: Malaysia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 109: Malaysia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 110: Malaysia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 111: Malaysia Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 112: Malaysia Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 113: Malaysia Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 114: Malaysia Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 115: Malaysia Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 116: Malaysia Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 117: Malaysia Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Table 118: Malaysia Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Malaysia Total Gift Spend Analysis (US$ Million), 2020-2029
Figure 3: Malaysia Gift Card Penetration by Market Value(%), 2020-2029
Figure 4: Malaysia Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 5: Malaysia Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 6: Malaysia Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 7: Malaysia Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 8: Malaysia Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 9: Malaysia Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 10: Malaysia Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 11: Malaysia Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 12: Malaysia Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 13: Malaysia Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 14: Malaysia Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 15: Malaysia Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 16: Malaysia Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 17: Malaysia Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 18: Malaysia Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 19: Malaysia Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 20: Malaysia Other - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 21: Malaysia Food & Beverage - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 22: Malaysia Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 23: Malaysia Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 24: Malaysia Books & Media Products - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 25: Malaysia Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 26: Malaysia Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 27: Malaysia Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 28: Malaysia Jewelry - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 29: Malaysia Sporting Goods - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 30: Malaysia Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 31: Malaysia Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 32: Malaysia Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 33: Malaysia Other - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 34: Malaysia Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 35: Malaysia Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 36: Malaysia Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 37: Malaysia Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 38: Malaysia Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 39: Malaysia Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 40: Malaysia Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 41: Malaysia Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 42: Malaysia Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 43: Malaysia Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 44: Malaysia Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 45: Malaysia Specialty Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 46: Malaysia Health & Wellness - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 47: Malaysia Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 48: Malaysia Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 49: Malaysia Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 50: Malaysia Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 51: Malaysia Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 52: Malaysia Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 53: Malaysia Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 54: Malaysia Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 55: Malaysia Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 56: Malaysia Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 57: Malaysia Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 58: Malaysia Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 59: Malaysia Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 60: Malaysia Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 61: Malaysia Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 62: Malaysia Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 63: Malaysia Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 64: Malaysia Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 65: Malaysia Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 66: Malaysia Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 67: Malaysia Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 68: Malaysia Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 69: Malaysia Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 70: Malaysia Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 71: Malaysia Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 72: Malaysia Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 73: Malaysia Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 74: Malaysia Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 75: Malaysia Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 76: Malaysia Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 77: Malaysia Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 78: Malaysia Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 79: Malaysia Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 80: Malaysia Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 81: Malaysia Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 82: Malaysia Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 83: Malaysia Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 84: Malaysia Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 85: Malaysia Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 86: Malaysia Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 87: Malaysia Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 88: Malaysia Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 89: Malaysia Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 90: Malaysia Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 91: Malaysia Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 92: Malaysia Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 93: Malaysia Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 94: Malaysia Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 95: Malaysia Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 96: Malaysia Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 97: Malaysia Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 98: Malaysia Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 99: Malaysia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 100: Malaysia Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 101: Malaysia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 102: Malaysia Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 103: Malaysia Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 104: Malaysia Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 105: Malaysia Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 106: Malaysia Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 107: Malaysia Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 108: Malaysia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 109: Malaysia Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 110: Malaysia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 111: Malaysia Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 112: Malaysia Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 113: Malaysia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 114: Malaysia Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 115: Malaysia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 116: Malaysia Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 117: Malaysia Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 118: Malaysia Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 119: Malaysia Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 120: Malaysia Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 121: Malaysia Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 122: Malaysia Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 123: Malaysia Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 124: Malaysia Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 125: Malaysia Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 126: Malaysia Gift Card Load Value (US$ Million), 2020-2029
Figure 127: Malaysia Number of Gift Cards Purchased (Million) 2020-2029
Figure 128: Malaysia Gift Card Transaction Value (US$ Million), 2020-2029
Figure 129: Malaysia Gift Card Transaction Volume (Million), 2020-2029
Figure 130: Malaysia Average Value of Per Transaction (US$), 2020-2029
Figure 131: Malaysia Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Figure 132: Malaysia Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 133: Malaysia Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 134: Malaysia Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 135: Malaysia Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Figure 136: Malaysia Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 137: Malaysia Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 139: Malaysia Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 140: Malaysia Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Figure 141: Malaysia Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Figure 142: Malaysia Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 143: Malaysia Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 144: Malaysia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 145: Malaysia Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 146: Malaysia Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 147: Malaysia Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 148: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 149: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 150: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 151: Malaysia Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Figure 152: Malaysia Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 153: Malaysia Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 154: Malaysia Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 155: Malaysia Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 156: Malaysia Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 157: Malaysia Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 158: Malaysia Gift Card Spend Share by Payment Methods, 2024
Figure 159: Malaysia Gift Card Spend Share by Age, 2024
Figure 160: Malaysia Gift Card Spend by Income, 2024
Figure 161: Malaysia Gift Card Spend by Gender, 2024
Figure 162: Malaysia Digital Gift Card Spend Share by Age, 2024
Figure 163: Malaysia Digital Gift Card Spend by Income, 2024
Figure 164: Malaysia Digital Gift Card Spend by Gender, 2024
Figure 165: Malaysia Gift Card Consumer Purchase Behaviour, 2024
Figure 166: Malaysia Expected Gift Card Purchase in 2024
Figure 167: Malaysia Gift Card Spend 2024 - Large Enterprise
Figure 168: Malaysia Gift Card Spend 2024 - Mid Tier
Figure 169: Malaysia Gift Card Spend 2024 - Small Scale
Figure 170: Malaysia Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 171: Malaysia Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 172: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 173: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 174: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 175: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Figure 176: Malaysia Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Figure 177: Malaysia Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 178: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 179: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 180: Malaysia Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 181: Malaysia Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 182: Malaysia Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 183: Malaysia Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 184: Malaysia Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 185: Malaysia Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 186: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 187: Malaysia Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 188: Malaysia Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Figure 189: Malaysia Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Figure 190: Malaysia Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Figure 191: Malaysia Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Figure 192: Malaysia Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Figure 193: Malaysia Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Figure 194: Malaysia Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Figure 195: Malaysia Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Figure 196: Malaysia Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 197: Malaysia Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 198: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 199: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 200: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 201: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Figure 202: Malaysia Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 203: Malaysia Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 204: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 205: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 206: Malaysia Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 207: Malaysia Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 208: Malaysia Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 209: Malaysia Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 210: Malaysia Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 211: Malaysia Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 212: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 213: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 214: Malaysia Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Figure 215: Malaysia Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Figure 216: Malaysia Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Figure 217: Malaysia Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Figure 218: Malaysia Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Figure 219: Malaysia Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Figure 220: Malaysia Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 221: Malaysia Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Figure 222: Malaysia Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 223: Malaysia Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Figure 224: Malaysia Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 225: Malaysia Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Figure 226: Malaysia Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 227: Malaysia Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Figure 228: Malaysia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 229: Malaysia Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 230: Malaysia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 231: Malaysia Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 232: Malaysia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 233: Malaysia Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 234: Malaysia Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 235: Malaysia Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 236: Malaysia Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 237: Malaysia Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 238: Malaysia Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 239: Malaysia Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 240: Malaysia Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Figure 241: Malaysia Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
Figure 242: Malaysia Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 243: Malaysia Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 244: Malaysia Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 245: Malaysia Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 246: Malaysia Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 247: Malaysia Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 248: Malaysia Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 249: Malaysia Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 250: Malaysia Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 251: Malaysia Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 252: Malaysia Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 253: Malaysia Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 254: Malaysia Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 255: Malaysia Travel - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 256: Malaysia Sales Uplift by Retail Sector (%), 2024
Figure 257: Malaysia Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 258: Malaysia Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 259: Malaysia Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 260: Malaysia Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 261: Malaysia Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 262: Malaysia Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 263: Malaysia Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 264: Malaysia Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 265: Malaysia Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 266: Malaysia Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 267: Malaysia Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 268: Malaysia Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 269: Malaysia Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 270: Malaysia Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 271: Malaysia Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 272: Malaysia Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 273: Malaysia Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 274: Malaysia Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 275: Malaysia Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 276: Malaysia Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 277: Malaysia Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 278: Malaysia Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 279: Malaysia Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 280: Malaysia Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2024-2029
Figure 281: Malaysia Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 282: Malaysia Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 283: Malaysia Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 284: Malaysia Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 285: Malaysia Closed Loop Gift Card Market Share Analysis by Key Retailers, 2024

Companies Mentioned

  • Lotus's Malaysia
  • Giant
  • Aeon
  • 99 Speedmart
  • Watsons
  • Mr. D.I.Y.
  • Aeon Big
  • Ikea
  • Apple
  • Guardian

Table Information

Report AttributeDetails
No. of Pages325
PublishedFebruary 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 1.98 Billion
Forecasted Market Value ( USD ) by 2029 $ 3.12 Billion
Compound Annual Growth Rate12.0%
Regions CoveredMalaysia
No. of Companies Mentioned10

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