According to the publisher, the gift card industry in China is expected to grow by 6.4% on annual basis to reach US$169.0 billion in 2023. In value terms, the gift card market in China has recorded a CAGR of 9.9% during 2018-2022.
The gift card industry in China will continue to grow over the forecast period and is expected to record a CAGR of 7.3% during 2023-2027. Gift card market in the China will increase from US$158.8 billion in 2022 to reach US$224.1 billion by 2027.
Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
The gift card industry in China will continue to grow over the forecast period and is expected to record a CAGR of 7.3% during 2023-2027. Gift card market in the China will increase from US$158.8 billion in 2022 to reach US$224.1 billion by 2027.
Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
Scope
Total Spend on Gifts in China
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in China
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment in China
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in China
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Gift Card Market Size by Retail Consumer in China
- By Functional Attribute
- By Occasion
- Festivals & Special Celebration Days
- Milestone Celebration
- Self-Use
- Other
- Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in China
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in China
- By Functional Attribute
- By Occasion
- Employee Incentive
- Sales Incentive
- Consumer Incentive
- By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in China
- Food & Beverage
- Health, Wellness & Beauty
- Apparel, Footwear & Accessories
- Books & Media Products
- Consumer Electronics
- Restaurants & Bars
- Toys, Kids, and Babies
- Jewelry
- Sporting Goods
- Home & Kitchen Accessories & Appliances
- Travel
- Entertainment & Gaming
- Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in China
- Ecommerce & Department Stores
- Restaurants & Bars
- Supermarket, Hypermarket, Convenience Store
- Entertainment & Gaming
- Specialty Stores
- Health & Wellness
- Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in China
- Gift Card Online Sales
- Gift Card Offline Sales
- 1st Party Sales
- 3rd Party Sales
- Sales Uplift
Reasons to buy
- In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2018-2027) for gift cards and incentive cards in China.
- Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
- Get insights into consumer attitude and behaviour in China: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
- Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
- Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Frequently Asked Questions about the Chinese Gift Card and Incentive Card Market
What is the estimated value of the Chinese Gift Card and Incentive Card Market?
What is the growth rate of the Chinese Gift Card and Incentive Card Market?
What is the forecasted size of the Chinese Gift Card and Incentive Card Market?
Who are the key companies in the Chinese Gift Card and Incentive Card Market?
| Report Attribute | Details |
|---|---|
| No. of Pages | 268 |
| Published | August 2023 |
| Forecast Period | 2023 - 2027 |
| Estimated Market Value ( USD | $ 168.98 Billion |
| Forecasted Market Value ( USD | $ 224.12 Billion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | China |
| No. of Companies Mentioned | 7 |
Table of Contents
1 About this Report
2 China Total Gift Spend Analyzer
3 China Retail Consumer Gift Spend Analyzer
4 China Corporate Consumer Gift Spend Analyzer
5 China Gift Card Spend Analyzer
6 China Digital Gift Card Spend Analyzer
7 China Gift Card Spend Share by Demographics and Purchase Behaviour
8 China Retail Consumer Gift Card Spend Analyzer
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
10 China Retail Consumer Gift Card Spend Analysis by Occasion
11 China Corporate Consumer Gift Card Spend Analyzer
12 China Corporate Consumer Gift Card Spend Analysis by Functional Attribute
13 China Corporate Consumer Gift Card Spend Analysis by Occasion
14 China Corporate Consumer Gift Card Spend Analysis by Company Size
15 China Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
16 China Gift Card Spend Analysis by Distribution Channel
17 China Gift Card Spend Analysis by Retail Sector
18 China Retail Consumer Gift Card Spend Analysis by Retail Sector
19 China Corporate Consumer Gift Card Spend Analysis by Retail Sector
Companies Mentioned
- Alibaba Group Holding Ltd
- JD.com Inc
- Auchan Group SA
- Wal-Mart Stores Inc
- Bailian Group Co Ltd
- Yonghui Superstores Group
- Apple Inc
