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China Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, and Demographics - Jan 2021 Update

  • ID: 4751541
  • Report
  • February 2021
  • Region: China
  • PayNXT360

FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Apple Inc
  • Auchan Group SA
  • Bailian Group Co Ltd
  • JD.com Inc
  • Wal-Mart Stores Inc
  • MORE
Chinese gift card market outperformed global peers, recording the strongest growth in 2020. The Chinese economy bounced back sharply with 4.9% growth between July and September 2020, outperforming global markets. Consequently, both retail and corporate consumer sentiment has turned positive, and in turn expected to drive growth of gift card in 2021.



Being the global leader in the e-commerce segment, the increasing number of internet users is driving the strong growth in China. With more than 900 million internet users, adoption of digital gift cards (e-gift cards) in China is faster than other comparable markets.

Increasingly, gift cards are being integrated into smartphone devices to enable mobile payment. Open loop gift cards and gift cards from leading online retailers are outperforming rest of the market, a trend expected to continue over the forecast period.

Many e-gift card providers do not require users to register with their actual names, therefore ensuring their anonymity and making it impossible to be traced back to an individual. This has provided a boost for the growth of the gift card market in the country.

Increasing corporate spending on gift cards will keep supporting the growth of the market in the years to come. Moreover, the trend of buying bitcoins and altcoins with gift cards is also pushing the growth of the industry. Some of the key third-party providers of gift cards include Alibaba.com and seagm.com. Alibaba.com also allows users to purchase its stocks which can be given as gift cards to others.

Spend on AI has been increasing over the last few years to drive gift card personalization and to curb security issues. Development in machine learning has unfolded many opportunities for gift card companies. By using machine learning and data analytics, gift card issuers in China are focusing on customer acquisition and retention policies.

According to the publisher's Q4 2020 Global Gift Card Survey, gift card industry in China is expected to grow by 11.1% on annual basis to reach US$ 137541.7 million in 2021. Despite near-term challenges in 2021, medium to long term growth story of gift cards in China remains strong. The gift card industry in China is expected to grow steadily in H1 2021 and record a strong growth in H2 2021. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 9.9% during 2021-2025. The gift card market in the country will increase from US$ 123785.8 million in 2020 to reach US$ 200702.5 million by 2025.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in China. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

Below is a summary of country level trend analyses covered across gift card segments:
  • Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).
  • Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card (e-gift card), and market share by retail sectors.
  • Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in three categories - consumer incentive card, employee incentive card, and sales/partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
  • Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail - festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards -consumer incentive card, employee incentive card, and sales/partner incentive card). The report also includes digital gift card adoption by company size.
  • Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to gift card dynamics including spend by age, gender, and income level.
  • Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
  • Market share by retailer: Provides market share of closed loop gift cards by key retailers in China.
  • Distribution channel analysis: Provides market share by distribution channel - online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).
Scope

Total Spend on Gifts in China
  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in China
  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards
Gift Card Market Size by Consumer Segment in China
  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in China
  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size
Gift Card Market Size by Retail Consumer in China
  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in China
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in China
  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business
  • Budget Allocation Trend for 2021
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in China
  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in China
  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in China
  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
  • Alibaba Group Holding Ltd
  • JD.com Inc
  • Auchan Group SA
  • Wal-Mart Stores Inc
  • Bailian Group Co Ltd
  • Yonghui Superstores Group
  • Apple Inc
Reasons to Buy
  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2016-2025) for gift cards and incentive cards in China.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour in China: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Apple Inc
  • Auchan Group SA
  • Bailian Group Co Ltd
  • JD.com Inc
  • Wal-Mart Stores Inc
  • MORE
1 China Total Gift Spend Analyzer
1.1 Total Spend on Gift by Value - Market Size and Forecast, 2016-2025
1.2 Total Spend on Gift by Volume - Market Size and Forecast, 2016-2025
1.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2016-2025
1.4 Gift Spend Market Size and Forecast Analysis by Product Category
1.5 Gift Spend Market Share Analysis by Product Category
1.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7 Total Gift Spend Market Share Analysis by Retail Sector

2 China Retail Consumer Gift Spend Analyzer
2.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2016-2025
2.2 Retail Consumer Gift Spend Market Analysis by Volume, 2016-2025
2.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

3 China Corporate Consumer Gift Spend Analyzer
3.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2016-2025
3.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2016-2025
3.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 China Gift Card Spend Analyzer
4.1 Gift Card Spend Market Size and Forecast, 2016-2025
4.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2016-2025
4.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2016-2025
4.4 Gift Card Spend Market Share Analysis by Consumer Segment
4.5 Gift Card Spend Market Share Analysis by Functional Attribute
4.6 Digital Gift Card Spend Market Size and Forecast, 2016-2025

5 China Digital Gift Card Spend Analyzer
5.1 Digital Gift Card Market Size and Forecast, 2016-2025
5.2 Digital Gift Card Penetration by Occasion, 2016-2025
5.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2016-2025
5.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2016-2025
5.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2016-2025
5.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2016-2025
5.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8 Large Enterprise Segment Digital Gift Card Spend Analysis
5.9 Mid-Tier Segment Digital Gift Card Spend Analysis
5.10 Small Scale Segment Digital Gift Card Spend Analysis

6 China Gift Card Spend Analysis by City Type
6.1 Gift Card Spend Market Share Analysis by City Type
6.2 Tier 1 Cities Segment - Gift Card Spend Market Size and Forecast, 2016-2025
6.3 Tier 2 Cities Segment - Gift Card Spend Market Size and Forecast, 2016-2025
6.4 Tier 3 Cities Segment - Gift Card Spend Market Size and Forecast, 2016-2025

7 China Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 China Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2016-2025
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2016-2025
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2016-2025

9 China Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2016-2025
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2016-2025
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2016-2025
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 China Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2016-2025
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2016-2025
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2016-2025
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2016-2025
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2016-2025

11 China Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2016-2025
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2016-2025
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2016-2025

12 China Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2016-2025
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2016-2025
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2016-2025
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 China Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2016-2025
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2016-2025
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive , 2016-2025
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2016-2025

14 China Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2016-2025
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2016-2025
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2016-2025

15 China Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 China Gift Card Spend Analysis by Distribution Channel
16.1 Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2016-2025
16.2 Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2016-2025
16.3 Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2016-2025
16.4 Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2016-2025

17 China Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2016-2025
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector
17.4 Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2016-2025
17.5 Restaurants & Bars Gift Card Spend Market Size and Forecast, 2016-2025
17.6 Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2016-2025
17.7 Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2016-2025
17.8 Specialty Stores Gift Card Spend Market Size and Forecast, 2016-2025
17.9 Health & Wellness Gift Card Spend Market Size and Forecast, 2016-2025
17.10 Travel Gift Card Spend Market Size and Forecast, 2016-2025

18 China Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2016-2025
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.3 Retail Consumer - Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2016-2025
18.4 Retail Consumer - Restaurants & Bars Gift Card Spend Market Size and Forecast, 2016-2025
18.5 Retail Consumer - Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2016-2025
18.6 Retail Consumer - Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2016-2025
18.7 Retail Consumer - Specialty Stores Gift Card Spend Market Size and Forecast, 2016-2025
18.8 Retail Consumer - Health & Wellness Gift Card Spend Market Size and Forecast, 2016-2025
18.9 Retail Consumer - Travel Gift Card Spend Market Size and Forecast, 2016-2025

19 China Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2016-2025
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.3 Corporate Consumer - Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2016-2025
19.4 Corporate Consumer - Restaurants & Bars Gift Card Spend Market Size and Forecast, 2016-2025
19.5 Corporate Consumer - Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2016-2025
19.6 Corporate Consumer - Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2016-2025
19.7 Corporate Consumer - Specialty Stores Gift Card Spend Market Size and Forecast, 2016-2025
19.8 Corporate Consumer - Health & Wellness Gift Card Spend Market Size and Forecast, 2016-2025
19.9 Corporate Consumer - Travel Gift Card Spend Market Size and Forecast, 2016-2025

20 China Closed Loop Gift Card Market Share Analysis by Top Retailers
Note: Product cover images may vary from those shown
  • Alibaba Group Holding Ltd
  • JD.com Inc
  • Auchan Group SA
  • Wal-Mart Stores Inc
  • Bailian Group Co Ltd
  • Yonghui Superstores Group
  • Apple Inc
Note: Product cover images may vary from those shown

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