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China Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update

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    Report

  • 325 Pages
  • February 2025
  • Region: China
  • PayNXT360
  • ID: 4751541
Description Jump to:
The gift card market in China is expected to grow by 8.0% on annual basis to reach US$191.62 billion in 2025.

The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 9.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.1% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 177.36 billion to approximately USD 252.22 billion.

This report provides a detailed data-centric analysis of the gift card sector in China, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.

It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

The Chinese gift card market is rapidly transforming, shaped by digitalization, mobile payment integration, and corporate adoption. The growing preference for digital gift cards and their seamless integration into platforms such as Alipay and WeChat Pay highlights the increasing role of technology in consumer purchasing behavior. As more businesses incorporate gift cards into incentive programs, demand for flexible and customizable solutions will continue to rise.

In the next few years, competition within the market is expected to intensify, with companies investing in enhanced digital experiences and personalized gift card solutions. The deepening integration of gift cards with mobile payment ecosystems will further embed them into everyday consumer spending habits. Businesses that adapt to these evolving trends by leveraging digital innovation and strategic partnerships will be best positioned to capitalize on the expanding Chinese gift card sector.

Expansion of Digital Gift Cards

  • China is witnessing a significant rise in adopting digital gift cards, with consumers favoring their convenience and immediate delivery. Major e-commerce platforms, such as Alibaba's Tmall and JD.com, have broadened their digital gift card offerings to cater to this increasing demand.
  • The surge in e-commerce activities, particularly accelerated by the COVID-19 pandemic, has been a primary driver for digital gift cards. China's e-commerce sector has grown rapidly, with significant revenue increases in recent years. This trend will continue as more consumers prefer online shopping for everyday essentials.
  • The trend toward digital gift cards is expected to intensify, with projections indicating continued growth in the Chinese gift card market. Retailers will likely invest more in digital platforms and personalized e-gift card options to enhance customer engagement and loyalty.

Integration of Gift Cards into Mobile Payment Ecosystems

  • Gift cards are increasingly integrated into China's dominant mobile payment platforms, such as Alipay and WeChat Pay. This integration allows users to seamlessly purchase, store, and redeem gift cards within their everyday payment applications.
  • With over 900 million mobile payment users, China's digital payment infrastructure is highly advanced. The convenience of managing gift cards within popular mobile wallets has made them more appealing to consumers, driving further adoption.
  • As mobile payment platforms continue to evolve, the integration of gift cards is expected to deepen, offering more personalized and versatile options. This development is likely to further embed gift cards into Chinese consumers' daily spending habits.

Growth in Corporate Adoption of Gift Cards

  • Chinese businesses increasingly utilize gift cards as part of their employee reward and customer loyalty programs. Companies are adopting gift cards to incentivize performance and enhance satisfaction.
  • The need for flexible and customizable reward solutions has led corporations to prefer gift cards over traditional incentives. Gift cards' versatility allows businesses to tailor rewards to individual preferences, thereby enhancing the effectiveness of their incentive programs.
  • The use of gift cards in corporate settings is anticipated to grow, contributing significantly to the overall expansion of the Chinese gift card market. As companies seek innovative ways to motivate employees and retain customers, the demand for corporate gift card solutions is expected to rise.

Competitive Landscape of the China Gift Card Market

The Chinese gift card market is undergoing rapid transformation, driven by the increasing adoption of digital solutions, expansion of mobile payment integrations, and regulatory measures aimed at ensuring market transparency. Leading players such as Alibaba and JD.com continue strengthening their market presence, while new entrants are introducing innovative multi-brand and digital-first gift card options. The rise in strategic partnerships and acquisitions further shapes the competitive landscape, allowing companies to expand their offerings and reach a wider consumer base.

Over the next few years, market competition is expected to intensify as technological advancements and consumer preferences evolve. Established players will likely focus on enhancing digital offerings and exploring new payment-linked solutions, while new entrants may introduce innovative options such as cryptocurrency-based gift cards. Businesses that align with regulatory requirements and leverage digital transformation will be well-positioned to capitalize on emerging opportunities in China’s growing gift card sector.

Current Market Dynamics

  • This expansion is driven by the increasing adoption of digital gift cards and their integration into mobile payment platforms. Both closed-loop cards, specific to individual retailers, and open-loop cards, usable across multiple merchants, contribute to this growth.

Key Players and Market Share

  • Prominent companies such as Alibaba Group Holding Ltd and JD.com Inc dominate the Chinese gift card landscape, leveraging their extensive e-commerce platforms and technological capabilities to capture significant market share.
  • In recent years, new entrants have introduced innovative products, including digital and multi-brand gift cards, catering to tech-savvy consumers and diversifying market offerings. For instance, startups are launching digital and multi-brand gift cards to cater to tech-savvy consumers and provide more flexible gifting solutions.

Recent Launches and Partnerships

  • Companies in China’s gift card market are increasingly forming strategic partnerships to expand their digital offerings and reach a broader consumer base. E-commerce giants such as Alibaba and JD.com have collaborated with financial service providers to integrate gift cards into their digital payment ecosystems. These partnerships enable businesses to offer more seamless and accessible gifting solutions while enhancing customer engagement.
  • Mergers and acquisitions are also crucial in-market consolidation, allowing larger firms to strengthen their competitive position. Companies are acquiring smaller or specialized firms to expand their portfolio of gift card services and gain a foothold in emerging market segments. This trend will continue as businesses seek to optimize distribution channels and increase scalability in the evolving Chinese gift card industry.

Anticipated Market Evolution (Next 2-4 Years)

  • The competitive intensity in the Chinese gift card market is anticipated to increase, driven by technological advancements and evolving consumer preferences. Established players are expected to enhance their digital offerings, while new entrants may introduce innovative solutions such as cryptocurrency-based gift cards. Strategic partnerships and acquisitions are likely to continue as companies seek to expand their market share and diversify their product portfolios.

Regulatory Changes

  • In the past year, China has implemented regulatory measures to enhance transparency and security in the gift card sector. These regulations address fees, expiration dates, and usage terms to protect consumers and ensure fair competition among providers. The government has also issued guidelines to prevent fraudulent activities associated with gift cards, emphasizing the importance of consumer education and robust security measures.

Scope

This report provides in-depth, data-centric analysis of gift card industry in China through 100+ tables and 280+ charts. Below is a summary of key market segments.

China Total Spend on Gifts

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

China Gift Card Market Size by KPIs across Consumer Segments

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

China Gift Card Market Size by Consumer Segment

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

China Digital Gift Card Market Size

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

China Gift Card Market Size by Retail Consumer

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

China Gift Card Spend by Consumer Behavior and Demographics

  • Gift Card Spend by Payment Method
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

China Gift Card Market Size by Corporate Consumer

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business

China Gift Spend by Product Categories (Split by Retail and Corporate Consumers)

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

China Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

China Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

China Gift Card Purchase by Payment Method

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • BNPL & Other Digital Payment
  • Cash

Reasons to buy

  • Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in China.
  • Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
  • Learn about the attitudes and behaviours of consumers in China: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
  • Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
  • Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2 China Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2020-2029
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2020-2029
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2020-2029
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3 China Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2020-2029
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2020-2029
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4 China Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2020-2029
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2020-2029
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5 China Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2020-2029
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2020-2029
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2020-2029
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2020-2029
6 China Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2020-2029
6.2 Digital Gift Card Penetration by Occasion, 2020-2029
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2020-2029
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2020-2029
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7 China Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type
8 China Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2020-2029
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
9 China Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10 China Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2020-2029
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2020-2029
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2020-2029
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2020-2029
11 China Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2020-2029
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2020-2029
12 China Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2020-2029
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2020-2029
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13 China Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2020-2029
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2020-2029
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2020-2029
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2020-2029
14 China Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2020-2029
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2020-2029
15 China Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16 China Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2022-2029
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2022-2029
17 China Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18 China Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19 China Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2020-2029
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20 China Closed Loop Gift Card Market Share Analysis by Top Retailers
21 Further Reading
21.1 About the Publisher
21.2 Related Research
List of Tables
Table 1: China Total Gift Spend Analysis (US$ Million), 2020-2029
Table 2: China Gift Card Penetration by Market Value(%), 2020-2029
Table 3: China Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 4: China Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 5: China Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 6: China Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 7: China Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 8: China Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 9: China Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 10: China Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 11: China Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Table 12: China Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Table 13: China Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Table 14: China Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Table 15: China Gift Card Load Value (US$ Million), 2020-2029
Table 16: China Number of Gift Cards Purchased (Million) 2020-2029
Table 17: China Gift Card Transaction Value (US$ Million), 2020-2029
Table 18: China Gift Card Transaction Volume (Million), 2020-2029
Table 19: China Average Value of Per Transaction (US$), 2020-2029
Table 20: China Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Table 21: China Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Table 22: China Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Table 23: China Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 24: China Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Table 25: China Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 26: China Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 28: China Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 29: China Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Table 30: China Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Table 31: China Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 32: China Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 33: China Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 34: China Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 35: China Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Table 36: China Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Table 37: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 38: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 39: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 40: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Table 41: China Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 42: China Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 43: China Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 44: China Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 45: China Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Table 46: China Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Table 47: China Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 48: China Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 49: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 50: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 51: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 52: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Table 53: China Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Table 54: China Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 55: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 56: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 57: China Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 58: China Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 59: China Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 60: China Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Table 61: China Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 62: China Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 63: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 64: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 65: China Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Table 66: China Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Table 67: China Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Table 68: China Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Table 69: China Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Table 70: China Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Table 71: China Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Table 72: China Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Table 73: China Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Table 74: China Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Table 75: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 76: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 77: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 78: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Table 79: China Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Table 80: China Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Table 81: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 82: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Table 83: China Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Table 84: China Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 85: China Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Table 86: China Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Table 87: China Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Table 88: China Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Table 89: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Table 90: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Table 91: China Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Table 92: China Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Table 93: China Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Table 94: China Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Table 95: China Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Table 96: China Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Table 97: China Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Table 98: China Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Table 99: China Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 100: China Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Table 101: China Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 102: China Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Table 103: China Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Table 104: China Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Table 105: China Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 106: China Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 107: China Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 108: China Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 109: China Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Table 110: China Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Table 111: China Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 112: China Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 113: China Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 114: China Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 115: China Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Table 116: China Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Table 117: China Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Table 118: China Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: China Total Gift Spend Analysis (US$ Million), 2020-2029
Figure 3: China Gift Card Penetration by Market Value(%), 2020-2029
Figure 4: China Total Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 5: China Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 6: China Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 7: China Total Gift Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 8: China Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 9: China Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 10: China Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 11: China Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 12: China Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 13: China Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 14: China Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 15: China Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 16: China Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 17: China Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 18: China Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 19: China Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 20: China Other - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 21: China Food & Beverage - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 22: China Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 23: China Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 24: China Books & Media Products - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 25: China Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 26: China Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 27: China Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 28: China Jewelry - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 29: China Sporting Goods - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 30: China Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 31: China Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 32: China Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 33: China Other - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 34: China Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 35: China Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 36: China Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 37: China Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 38: China Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 39: China Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 40: China Travel - Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 41: China Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 42: China Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 43: China Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 44: China Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 45: China Specialty Stores - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 46: China Health & Wellness - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 47: China Travel - Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 48: China Retail Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 49: China Retail Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 50: China Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 51: China Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 52: China Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 53: China Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 54: China Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 55: China Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 56: China Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 57: China Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 58: China Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 59: China Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 60: China Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 61: China Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 62: China Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 63: China Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 64: China Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 65: China Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 66: China Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 67: China Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 68: China Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 69: China Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 70: China Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 71: China Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 72: China Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 73: China Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 74: China Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 75: China Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2024-2029
Figure 76: China Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 77: China Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 78: China Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 79: China Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 80: China Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 81: China Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 82: China Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 83: China Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 84: China Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 85: China Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 86: China Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 87: China Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 88: China Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 89: China Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 90: China Corporate Consumer Gift Spend Analysis (US$ Million), 2020-2029
Figure 91: China Corporate Consumer Gift Card Penetration by Market Value (%), 2020-2029
Figure 92: China Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2020-2029
Figure 93: China Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2020-2029
Figure 94: China Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 95: China Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 96: China Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 97: China Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 98: China Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 99: China Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 100: China Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 101: China Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 102: China Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 103: China Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 104: China Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 105: China Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 106: China Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 107: China Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 108: China Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 109: China Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 110: China Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 111: China Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 112: China Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 113: China Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 114: China Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 115: China Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 116: China Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 117: China Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 118: China Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2020-2029
Figure 119: China Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 120: China Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 121: China Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 122: China Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 123: China Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 124: China Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 125: China Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2024-2029
Figure 126: China Gift Card Load Value (US$ Million), 2020-2029
Figure 127: China Number of Gift Cards Purchased (Million) 2020-2029
Figure 128: China Gift Card Transaction Value (US$ Million), 2020-2029
Figure 129: China Gift Card Transaction Volume (Million), 2020-2029
Figure 130: China Average Value of Per Transaction (US$), 2020-2029
Figure 131: China Unused Value of Gift Card Purchased (US$ Million), 2020-2029
Figure 132: China Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2020-2029
Figure 133: China Gift Card Spend Market Share Analysis by Consumer Segment (%), 2020-2029
Figure 134: China Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 135: China Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2020-2029
Figure 136: China Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 137: China Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 139: China Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 140: China Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2020-2029
Figure 141: China Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2020-2029
Figure 142: China Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 143: China Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 144: China Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 145: China Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 146: China Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2020-2029
Figure 147: China Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2020-2029
Figure 148: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 149: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 150: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 151: China Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2020-2029
Figure 152: China Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 153: China Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 154: China Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 155: China Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 156: China Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2020-2029
Figure 157: China Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2020-2029
Figure 158: China Gift Card Spend Share by Payment Methods, 2024
Figure 159: China Gift Card Spend Share by Age, 2024
Figure 160: China Gift Card Spend by Income, 2024
Figure 161: China Gift Card Spend by Gender, 2024
Figure 162: China Digital Gift Card Spend Share by Age, 2024
Figure 163: China Digital Gift Card Spend by Income, 2024
Figure 164: China Digital Gift Card Spend by Gender, 2024
Figure 165: China Gift Card Consumer Purchase Behaviour, 2024
Figure 166: China Expected Gift Card Purchase in 2024
Figure 167: China Gift Card Spend 2024 - Large Enterprise
Figure 168: China Gift Card Spend 2024 - Mid Tier
Figure 169: China Gift Card Spend 2024 - Small Scale
Figure 170: China Retail Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 171: China Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 172: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 173: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 174: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 175: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2020-2029
Figure 176: China Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2020-2029
Figure 177: China Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 178: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 179: China Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 180: China Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 181: China Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 182: China Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 183: China Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2020-2029
Figure 184: China Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 185: China Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 186: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 187: China Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 188: China Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2020-2029
Figure 189: China Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2020-2029
Figure 190: China Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2020-2029
Figure 191: China Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2020-2029
Figure 192: China Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2020-2029
Figure 193: China Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2020-2029
Figure 194: China Retail Consumer Gift Card Load Value - Other (US$ Million), 2020-2029
Figure 195: China Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2020-2029
Figure 196: China Corporate Consumer Gift Card Load Value (US$ Million), 2020-2029
Figure 197: China Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2020-2029
Figure 198: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 199: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 200: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 201: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2020-2029
Figure 202: China Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2020-2029
Figure 203: China Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2020-2029
Figure 204: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 205: China Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2020-2029
Figure 206: China Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 207: China Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 208: China Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2020-2029
Figure 209: China Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2020-2029
Figure 210: China Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2020-2029
Figure 211: China Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2020-2029
Figure 212: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2020-2029
Figure 213: China Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2020-2029
Figure 214: China Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2020-2029
Figure 215: China Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2020-2029
Figure 216: China Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2020-2029
Figure 217: China Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2020-2029
Figure 218: China Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2020-2029
Figure 219: China Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2020-2029
Figure 220: China Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2020-2029
Figure 221: China Corporate Consumer Gift Card Market Share by Company Size (%), 2020-2029
Figure 222: China Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 223: China Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2020-2029
Figure 224: China Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 225: China Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2020-2029
Figure 226: China Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2020-2029
Figure 227: China Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2020-2029
Figure 228: China Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 229: China Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 230: China Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 231: China Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 232: China Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2020-2029
Figure 233: China Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2020-2029
Figure 234: China Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 235: China Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 236: China Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 237: China Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 238: China Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2022-2029
Figure 239: China Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2022-2029
Figure 240: China Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2022-2029
Figure 241: China Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2022-2029
Figure 242: China Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 243: China Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 244: China Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 245: China Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 246: China Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 247: China Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 248: China Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 249: China Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 250: China Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 251: China Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 252: China Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 253: China Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 254: China Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 255: China Travel - Total Gift Card Spend Market Share Analysis (%), 2024-2029
Figure 256: China Sales Uplift by Retail Sector (%), 2024
Figure 257: China Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 258: China Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 259: China Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 260: China Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 261: China Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 262: China Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 263: China Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 264: China Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 265: China Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 266: China Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 267: China Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 268: China Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 269: China Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 270: China Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 271: China Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 272: China Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 273: China Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 274: China Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 275: China Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 276: China Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 277: China Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2020-2029
Figure 278: China Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 279: China Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 280: China Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2024-2029
Figure 281: China Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 282: China Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 283: China Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 284: China Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2024-2029
Figure 285: China Closed Loop Gift Card Market Share Analysis by Key Retailers, 2024

Companies Mentioned

  • JD.Com
  • Alibaba (China inc. all brands)
  • Vip.com
  • Yonghui Superstores Group
  • RT Mart
  • Unimart
  • Amazon
  • Samsung
  • Belle (All brands)
  • Wumart Superstore

Table Information

Report AttributeDetails
No. of Pages325
PublishedFebruary 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 191.62 Billion
Forecasted Market Value ( USD ) by 2029 $ 252.22 Billion
Compound Annual Growth Rate7.1%
Regions CoveredChina
No. of Companies Mentioned10

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Asia-Pacific Gift Card Market Outlook, 2029

  • Report
  • 88 Pages
  • Asia Pacific
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Gift Cards Market Report 2025 - Product Image

Gift Cards Market Report 2025

  • Report
  • 200 Pages
  • Global
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About the Gift Card Market

The Gift Card market within the Retail sector is a rapidly growing industry. Gift Cards are a form of payment that can be used to purchase goods or services from a retailer. They are typically issued by a retailer or bank and can be used in-store or online. Gift Cards are often used as a form of payment for special occasions such as birthdays, anniversaries, or holidays. They are also used as rewards for loyalty programs or employee incentives. Gift Cards are becoming increasingly popular due to their convenience and flexibility. They are also a great way to encourage customers to shop with a particular retailer. Many retailers offer promotional discounts or rewards when customers purchase Gift Cards. Some of the major players in the Gift Card market include Amazon, Walmart, Target, Best Buy, and Apple. Other companies such as Visa, Mastercard, and American Express also offer Gift Cards. Show Less Read more

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