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Vitamins in Greece

  • ID: 4752901
  • Report
  • October 2019
  • Region: Greece
  • 20 pages
  • Euromonitor International
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Multivitamins posted a decline in current value terms in 2019 for the third year running, with this being largely due to maturity and high penetration. Furthermore, as awareness of the unique benefits of different single vitamins grow, consumers are shifting from multivitamins to single vitamins depending on their needs, with multivitamins starting to stagnate as a result. Vitamin C due saw only moderate current value growth in 2019 due to already high penetration.

The author's Vitamins in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Greece

List of Contents and Tables
Headlines
Prospects
Greater Knowledge and Awareness About Vitamins Benefits Single Vitamins
Greeks Not Getting Enough Vitamin D Despite Sunny Climate
Vitamin A and Vitamin E Struggle for Growth Due To Lack of Awareness and Presence in Other Products
Competitive Landscape
Vian Sees Strong Entry With Altion Brand While Centrum Sees Share Eroded by Competition
Uni-pharma and Bion Post Strong Gains Thanks To Promotion and Advertising
Despite Lower Prices and In-store Promotions Gr Sarantis Loses Share
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Growth Becomes More Stable Following Liberation of Prices and Distribution
Consumers Paying More Attention To Their Health
New Players Make Strong Entry While Gsk and Vian Compete for the Lead
Internet Retailing Flourishing Despite Limited Presence in OTC
Future Appears Bright for Consumer Health in Greece Thanks To Changing Attitudes
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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