+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Vitamins in Greece

  • PDF Icon

    Report

  • 24 Pages
  • September 2021
  • Region: Greece
  • Euromonitor International
  • ID: 4752901
Vitamins experienced a surge in demand in 2020, with more Greeks starting to regularly consume these products to strengthen their immune systems and thereby better protect themselves against COVID-19. However, overall volume and current value sales are expected to decline in 2021 as fear of the virus recedes in line with the rollout of vaccines and consumers resume their normal lifestyles.

The publisher's Vitamins in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Multivitamins, Single Vitamins.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Vitamin D shows most resilient performance in 2021 as overall demand declines
  • E-commerce continues gaining ground at the expense of chemists/pharmacies
  • Uni-Pharma set to consolidate its lead following multiple new launches

PROSPECTS AND OPPORTUNITIES
  • Overall demand will continue to wane as threat from COVID-19 recedes
  • Vitamin D set to remain the best performing category
  • Pace of innovation expected to drop off from 2022

CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2016-2021
  • Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

CONSUMER HEALTH IN GREECE
EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2016-2021
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources