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Vitamins in Denmark

  • ID: 4752920
  • Report
  • October 2019
  • Region: Denmark
  • 20 pages
  • Euromonitor International
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Multivitamins remain highly popular among Danish consumers and many people take multivitamins on a daily basis as a backup in case their diet is not varied enough and lacking in important nutrients. However, this also means that demand for multivitamins is fairly mature. In response, the leading players in the category are likely to focus more on segmentation and the targeting of smaller consumer segments in an effort to further boost demand in the category during the forecast period.

The Vitamins in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Denmark

List of Contents and Tables

Headlines
Prospects
Multivitamins Continues To Account for the Vast Majority of Category Sales
Dynamic Growth in Vitamin D Stems From Concerns Over Short Sunlight Hours
Demand for Vitamin C Remains Strong Due To the High Prevalence of Colds and Flu
Competitive Landscape
Private Label Becomes A More Important Player in Vitamins
Online Sales Set To Continue Growing As Consumers Prioritise Convenience
Chained Retailer Matas Acquires Online Retailer Firtal
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Positive Growth Continues As Consumer Health Benefits From Prevailing Consumer Trends
Sales Growth Accelerates Again in 2019 Due To Favourable Lifestyle and Demographic Factors
Gsk Consumer Health and Orkla Care Remain the Leading Players
the Shift Towards Online Sales Continues in Non-regulated Categories
Few Changes Expected To Be Seen in A Stable and Settled Industry
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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