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Vitamins in Portugal

  • ID: 4753026
  • Report
  • October 2019
  • Region: Portugal
  • 18 pages
  • Euromonitor International
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A growing number of Portuguese consumers are taking an increasingly proactive approach to their health and seeking to improve underlying conditions, rather than merely treating symptoms. This approach is being supported by doctors and pharmacists who are advising some consumers on vitamins to take to help with a range of problems.

The author's Vitamins in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Portugal

List of Contents and Tables
Headlines
Prospects
Vitamins Playing An Increasingly Important Role in the Treatment and Prevention of Illnesses
Vitamin D Performs Well As Consumers Become More Aware of Its Benefits
Targeted Products Set To Become A Bigger Feature in Multivitamins
Competitive Landscape
Gsk Acquires Pfizer Thereby Taking the Lead in Vitamins
Local Brand Absorvit Continues To Win Share With Innovative Line of Vitamins
New Product Innovations Seen From Smaller Players As Competition Intensifies
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Benefits From Growing Focus on Health and Wellness and Willingness To Self-medicate
Busy, Urban Lifestyles Driving Demand for Effective OTC Medication
GlaxoSmithKline and Pfizer Combine Businesses To Become Consumer Health Powerhouse
Chemists/pharmacies Remains Leading Retail Channel Due To Strong Consumer Trust
Consumer Health Set for New Challenges and Opportunities Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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