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Vitamins in North Macedonia

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    Report

  • 22 Pages
  • October 2022
  • Region: North Macedonia
  • Euromonitor International
  • ID: 4752941
Vitamins are a sizeable product area in North Macedonia and registered a significant boost from the pandemic, as consumers bought vitamins in order to boost their immune system and protect themselves from becoming infected with COVID-19. Now that concerns around the virus have abated, there is not the same demand for vitamins, and in 2022, vitamins are expected to register a fall in constant value sales, though volume sales will increase.

The Vitamins in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Weaker performance in 2022
  • Krka Farms continues to lead in 2022
  • Vitamin B drives volume growth
PROSPECTS AND OPPORTUNITIES
  • Slower growth over forecast period
  • Vitamin B to achieves highest growth over forecast period
  • Innovation needed in multivitamins
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2017-2022
  • Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Penetration of Private Label by Category: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources