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Vitamins in Uruguay

  • ID: 4752944
  • Report
  • October 2019
  • Region: Uruguay
  • 19 pages
  • Euromonitor International
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Unit prices of vitamins rose in line with inflation in 2019, but economic instability continued to cause a decline in volume sales of vitamins over the year, while value sales improved all around. While multivitamins remained the largest category, value growth of all types of single vitamins was higher than that of multivitamins, as Uruguayan consumers increasingly looked to certain vitamins to achieve certain ends despite their higher cost.

The author's Vitamins in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Uruguay

List of Contents and Tables
Headlines
Prospects
Increased Use of Internet and Social Media Generate More Interest in Vitamins and Help Drive the Boost in Sales
Multivitamins and Vitamin C, Often Used Hand in Hand, Both Set To See Stronger Growth Over the Forecast Period Than They Did Over the Review Period
Vitamin D Continues To See Growth, But A Widely Publicised Health Scare Related To An Overdose Has Had A Dampening Effect on Prior Enthusiasm
Competitive Landscape
Bayer Continues To Lead in Vitamins on the Strength of Its Multivitamins and Vitamin C
Abbott Laboratories Maintains Its Solid Position in Vitamins With Two of the Top Three Brands of Multivitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Improving Economy Reflected in Higher Value Growth
OTC Relatively Undeveloped in Uruguay, As Health Ministry Has Stricter Regulations Than in Other Countries Such As Neighbouring Argentina
While Domestic Companies Struggle To Compete With Multinational Players, Consumer Trust and Government-backed Mega Pharma Support Their Development
Chemists/pharmacies Continues To Lose Ground To Non-store Channels and Vitamins and Dietary Specialists
Consumer Healthcare Is Set To See Significantly Higher Growth in Most Categories Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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