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Vitamins in Brazil

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    Report

  • 28 Pages
  • October 2022
  • Region: Brazil
  • Euromonitor International
  • ID: 4752970
After the boom in sales seen during the COVID-19 pandemic, the growth of vitamins is set to stabilise and grow at a more moderate pace in 2022. The positive performance in current value terms will mainly be driven by single vitamins, with a clear lead for vitamin C in terms of both sales and growth.

The Vitamins in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vitamins sees a slowdown in growth, with sales stabilising at a higher level than pre-pandemic
  • Bayer retains leadership, but pricing and acquisition strategies intensify the competitive landscape
  • AI brings personalisation and e-commerce gives more visibility to new brands
PROSPECTS AND OPPORTUNITIES
  • Income and population growth may expand sales of vitamins in the forecast period
National programme encourages vitamin A supplementation, and increase in vegans could boost demand for vitamin B
  • Vitamins with beauty positioning use the gummy format to gain traction
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2017-2022
  • Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • New ways of consuming vitamins emerge, and probiotics are highlighted in preventative care
  • Spin-offs, mergers and acquisitions mark the Brazilian competitive landscape
  • The advance of pharmacies continues, but could be pressured by the entry of a new distribution channel
  • Open health, personalisation and logistical issues emerge as important shifts on the horizon
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2021-2022
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources