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Vitamins in Brazil

  • ID: 4752970
  • Report
  • October 2019
  • Region: Brazil
  • 20 pages
  • Euromonitor International
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Brazil is the fifth largest market for vitamins worldwide, behind the US, China, Japan and South Korea. Sales in the country are much influenced by vitamin C, the most popular type of vitamin consumed by Brazilians. The popularity of vitamin C in the country is attributed to the general belief that its consumption may avoid someone contracting a cold or the flu.

The author's Vitamins in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Brazil

List of Contents and Tables
Headlines
Prospects
Low Per Capita Consumption Offers Opportunities for Future Growth
New Legislation Under Vitamins To Increase Transparency To Consumers
Competitive Landscape
Competition Continues To Increase Under Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Sales Continue To Grow Strongly in 2019
Positive Performance Despite the Lack of Innovation
Leading Companies Reinforce Their Position, But Competition Affects the Competitive Landscape
Parapharmacies/drugstores Continues To Dominate Sales, But Internet Retailing Grows Stronger
Future Growth To Remain Positive
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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