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Vitamins in Germany

  • ID: 4752969
  • Report
  • October 2019
  • Region: Germany
  • 21 pages
  • Euromonitor International
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Value sales of vitamins in Germany continued to grow in 2019 with further healthy performance expected in the coming years, with vitamin C remaining most popular due to its broad positioning. German consumers take vitamin C in many situations, including as prevention to reduce the risk of getting the common cold. Apart from vitamin C, other vitamins such as B, A and D - either in the single vitamin format or within multivitamins - enjoy growing popularity among German consumers.

The author's Vitamins in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Germany

List of Contents and Tables
Headlines
Prospects
Vitamins Still With Upward Trajectory
Seasonality Plays A Role
Vitamins Face Stronger Threat From Functional Food and Beverages
Competitive Landscape
Abtei Further Strengthens Its Lead in Vitamins
Doppelherz Benefits From A Strong Brand Image
Private Label Leads Sales Overall
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Good Overall Performance From Consumer Health in 2019
Increased Emphasis on Healthy Diet on Top of Regular Exercise
Competitive Landscape Remains Fragmented With Many Local and Global Players
Pharmacies Remains the Biggest Channel As E-commerce Continues To Grow
the Future Consumer Will Be Older and Richer
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
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