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Vitamins in Mexico

  • ID: 4757472
  • Report
  • October 2020
  • Region: Mexico
  • 20 pages
  • Euromonitor International
In 2020, vitamins is expected to see an enormous increase in both its retail volume and current value growth rates due to COVID-19. The spike in sales of vitamins is associated with the desire to strengthen both the respiratory and immune systems to help combat the virus. Consumers mainly rushed out to purchase vitamin C in the first half of the year, which is expected to lead this category to see by far the highest current value growth rate.

The Vitamins in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Dynamic growth as consumers try and improve their health due to COVID-19
  • Segmentation is increasing, especially in multivitamins
  • Private label lines offer good prices, but brands offer better segmentation
RECOVERY AND OPPORTUNITIES
  • Desire for health protection set to lead to longer-term changes
  • Falling birth rate and population ageing set to pull in different directions
  • Players set to target specific consumer groups
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2015-2020
  • Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2015-2020
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
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