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Paediatric Consumer Health in Italy

  • ID: 4753027
  • Report
  • October 2019
  • Region: Italy
  • 22 pages
  • Euromonitor International
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Low birth rates are set to continue to limit the development of paediatric consumer health in the forecast period. The negative record of births has seen ISTAT report on an all-time low number of newborns. As a result, the 0-12-year-old population is falling steadily. The category is also beset by the ageing population trend in Italy and the tendency of families to have fewer children. Thus, the direct consumer base for paediatric consumer health is in decline.

The author's Paediatric Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Paediatric Consumer Health in Italy

List of Contents and Tables
Headlines
Prospects
Willingness To Spend Offsets Low Birth Rates To Generate Positive Value Growth
Vitamins and Dietary Supplements Benefits From Safe Perception Among Parents
Move To Herbal Products in Search of Gentler Options With Fewer Side Effects
Competitive Landscape
Tachipirina Enjoys Trust and Favour Across the Generations To Lead the Category
Aboca's Reputation for Quality, Safe Products Leads To Fastest Value Growth in 2019
Mustela Gains the Trust of Parents With Products Made of Natural Ingredients
Category Data
Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Executive Summary
Healthier, More Proactive Approach Stimulates Value Growth in Consumer Health
Lifestyle, Demographic and Self-medication Shifts Inform Demand Trends
Joint Venture Helps Gsk Consumer Healthcare Gain the Leading Position in 2019
Liberalisation Fosters Growing Presence of "pharmacy Corners"
Positive Outlook Due To Focus on Self-medication, Segmentation and Long-term Wellbeing
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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