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Vitamins in Hong Kong, China

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    Report

  • 24 Pages
  • February 2024
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 4753028
The significant increase in vitamins sales in Hong Kong in 2023 can be attributed to several factors. There has been a growing emphasis among local consumers on taking preventive measures to enhance their overall health and wellbeing. This trend has been established for some time but has gained even more momentum in recent years due to heightened health concerns resulting from the pandemic.

The Vitamins in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN HONG KONG, CHINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing emphasis on preventative health measures drives significant increase in vitamins sales
  • Vitamin tonics gain momentum as natural alternatives
  • Japanese drugstore Matsumoto Kiyoshi enters Hong Kong
PROSPECTS AND OPPORTUNITIES
  • Vitamins and tonics set for continued growth amid rising health awareness and increasing competition
  • E-commerce sales will rise further as retailers adapt to evolving consumer preferences
  • Personalisation in vitamins expected to see intensifying interest
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2018-2023
  • Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources