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Vitamins in Costa Rica

  • ID: 4753066
  • Report
  • October 2019
  • Region: Costa Rica
  • 19 pages
  • Euromonitor International
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As a broader base of mid- and high-income consumers becomes aware of common nutritional deficiencies that result from the adoption of modern lifestyles and poor dietary habits, the demand for vitamins continues to grow. Multivitamins’ demand continues to lead the pace, developing additional levels of segmentation capable of targeting more specific groups of consumers, according to gender, age and level of physical activity.

The author's Vitamins in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Costa Rica

List of Contents and Tables
Headlines
Prospects
Product Segmentation, Availability and Recognition Are Key Purchasing Drivers
Modern Lifestyles and Diets Drive Sales of Single Vitamins, Especially Vitamin C, D and B Complex
New Dietary Trends Should Continue To Influence the Development and Sales of Vitamins
Competitive Landscape
International Players Continue To Lead With Their High-quality, Well-known and Widely Available Brands
Both Value-added and Affordable Products Increasing Store Presence To Reach Their Target Consumers
Fragmentation As Players Offer A Variety of Products for A Range of Consumers in Specific Channels
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Healthcare Supported by Additional Segmentation and Rising Popularity of Herbal/traditional Products in 2019
Increased Consumer Focus on Health Continues To Drive Value Sales
International Companies Lead in 2019 With Their Top-of-mind, Trusted Brands
Increased Penetration Across Less Traditional Channels for Consumer Convenience
Future Growth To Be Driven by Increased Consumer Interest in Health, Wellness and Convenience
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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