Food & groceries is one of the largest industries in the world. Established FMCG players are losing market share and are bad at innovating. And the publisher is also seeing an explosion of action in the long-tail. So are we headed for the next golden age of CPG?
Undoubtedly change is in the air for FMCG - but whether this change will mean a golden age for small players is far from assured. To the researcher, it looks like especially the smaller players will find it harder to get a listing - despite social media and direct selling - than in the past. It will get much harder to get on retailer shelves, especially if the products don’t have a serious claim to being innovative, and by implication off shelves, and if current Vertical Integration trends in retail continue.
Table of Contents
1. Executive Summary
Companies Mentioned
- Beauty Pie
- Copenhagen Beer festival
- Fever-Tree
- Fritz Kola
- Graze
- Halo Top
- Just Spices
- Kind
- LA Bruket
- LaCroix
- Lena’s Kueche
- Mars
- Mikkeller
- The Ordinary
- Tito's
- Unilever
- Veganz
Methodology
Thought provoking analysis combined with actionable recommendations based on best practice, real-life case examples provide clients with key deliverables that are heavily focused on solutions offering strategic insight, innovation and impact assessments of major trends from within the sector and beyond.
Based on the publisher's deep understanding of the EU’s retail markets, long established professional expertise and experience in the sector the solutions are always pragmatic, comprehensive, creative, reliable and implementable.
The publisher's core offer comprises a dedicated report service, on site client presentations as well as ethnographic consumer research delivered in video format and a dedicated store pictures library for benchmarking purposes.
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