The global gluten-free meat substitutes market is growing at a CAGR of 7.0% during the forecast period (2019-2024).
- The market is driven by the rising consumer awareness on adverse effects associated with the consumption of meat such as increased risk of total mortality, cardiovascular disease, colorectal cancer and type 2 diabetes, in both men and women according to NIH, is leading to a shift toward a vegan diet. In addition, the benefits of cholesterol-free protein, with meat-like texture, is one of the key factors promoting the growth of meat substitute products.
- However, the major challenge in this sector is the high processing cost involved in the production of gluten-free meat substitutes as compared to natural meat, has led to a high price of meat substitute products like tofu and mycoprotein, which is restraining the market growth, especially in low-income regions, like India, Brazil, Africa, etc.
Key Market Trends
Increased demand for soyfoods & beverage
Consumer preference for healthier foods has led to the demand for vegetarian and vegan foods such as soyfoods which includes tofu & tofu ingredients, tempeh, textured vegetable protein (TVP), seitan and quorn. The soy segment is estimated to growing significantly in the recent years owing to the growing awareness among consumers regarding its health benefits such as reduction of obesity and blood sugar levels and its wide application in various food products such as baked goods and snacks. Also, innovations in this sector have further fueled the market growth. For instance, ADM expanded its non-GMO soybean processing capabilities in Germany to meet the growing demand for non-GMO and high-protein soybean meal across Europe in 2017. The company also acquired Harvest Innovations (US), an industry leader in minimally processed, expeller-pressed soy proteins, oils, and gluten-free ingredients to increase its product portfolio. According to the United Soybean Board, the shares of consumers that consume soyfoods in United States from 2010 to 2019 have been showing a constant increasing trend.
North America to the drive the market
According to a survey done by the Barclays, a British multinational investment bank and financial services company, US has been estimated to have the highest meat substitute consuming country,followed by United Kingdom, and Germany. They have also stated that Impossible Foods and Beyond Meat partnered with burger chains White Castle and Red Robin has been offering meat-free burger patties as both Impossible Foods and Beyond Meat are pioneers in meat substitutes at the molecular level using plant-based proteins and nutrients. Also, competitors in the market such as Tyson Foods and Nestle are introducing their own plant-based meat alternatives. These innovations in the country are fueling the country’s meat substitute market.
The gluten-free meat substitute market is highly competitive in nature having large number of domestic and multinational player competing for market share and with innovation in products being a major strategic approach adopted by leading players. Additionally, merger, expansion, acquisition and partnership with other companies are the common strategies to enhance the company presence and boost the market.
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Table of Contents
1.2 Study Assumptions
1.3 Scope of the Study
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.2 By Category
5.3.1 North America
22.214.171.124 United States
126.96.36.199 Rest of North America
188.8.131.52 United Kingdom
184.108.40.206 Rest of Europe
5.3.3 Asia Pacific
220.127.116.11 Rest of Asia-Pacific
5.3.4 South America
18.104.22.168 Rest of South America
5.3.5 Middle East and Africa
22.214.171.124 South Africa
126.96.36.199 United Arab Emirates
188.8.131.52 Rest of Middle East and Africa
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 General Mills, Inc.
6.4.2 The Hain Celestial Group, Inc.
6.4.3 Nasoya Foods USA, LLC
6.4.4 Conagra Brands, Inc.
6.4.5 Kellogg Company
6.4.6 Field Roast
6.4.7 The Tofurky Company, Inc.
6.4.8 Superior Natural