Tourism Source Market Insight: Italy - Analysis of tourist profiles & flows, spending patterns, destination markets, risks and future opportunities
Summary
The "Tourism Source Market Insight: Italy" report provides a thorough insight into Italy's domestic and outbound tourism market. The report looks at the profiles of Italian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.
This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.
Scope
Reasons to Buy
Summary
The "Tourism Source Market Insight: Italy" report provides a thorough insight into Italy's domestic and outbound tourism market. The report looks at the profiles of Italian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.
This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Italian outbound travel market.
Scope
- Most typical holiday choices for Italian tourists in 2018 ranked as sun and beach holidays and city breaks.
- Leisure is the most common purpose for both domestic at 62%
- European destinations remain the top international choices for holiday destinations due to cost, accessibility and cultural similarities.
- For international tourism the solo traveler market is set to increase at a CAGR of 3.3% from 2017 to 2022.
Reasons to Buy
- This report provides clear insight into developments in Italy's domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of Italian tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
- The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
Table of Contents
1. Overview- Country snapshot
- At a glance: The Italian tourism market in 2018
- Risks to outbound Italian tourism
- Main findings
2. Tourist Profile
- For what purposes do Italians travel?
- An insight into the Italian traveler
3. Domestic Tourism
- Domestic Flows
- Domestic Spending
4. Outbound Tourism
- Outbound Flows
- Outbound Spending
5. Main destination markets
- Where did Italians go in 2018?
- Regional and country overview
- Destination Focus: Spain
- Destination Focus: Germany
6. Outlook
- The emerging market of health and wellness
- tourism
- Increasing interests into cultural and heritage sites
- Attracting the attention of Italian tourists
7. Appendix
- References
- Terminology and definitions
- About the author
- the Author at a glance
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alitalia
