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Country Profile: Make-Up in Brazil

  • ID: 4760419
  • Report
  • Region: Brazil
  • 89 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Avon Products Inc.
  • Contem 1 G Sa
  • Grupo Boticario
  • Jequiti Cosmeticos
  • L`Oreal S.A.
  • Marcelo Beauty
  • MORE
Country Profile: Make-Up in Brazil

Summary

The Brazilian make-up sector is led by the eye make-up category, while nail make-up is forecast to register the fastest growth in value terms during 2018-2023. Direct sellers is the leading channel for distribution of make-up products in the country. Rigid plastics is the most commonly used pack material, followed by glass and flexible packaging. Avon Products, Inc., Grupo Boticario and Natura Cosmeticos S A are the leading players in the Brazilian make-up sector.

The Country Profile report on the Make-up sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
  • Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
  • Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
  • Leading players: Market share of brands and private labels in both value and volume terms in 2018.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.
Scope
  • The per capita consumption of make-up was higher in Brazil compared to both the global and regional levels in 2018
  • Face make-up and lip make-up categories gained market share in volume terms during 2018-2023
  • Direct sellers is the leading distribution channel in the Brazilian make-up sector
  • Avon is the leading brand in the Brazilian make-up sector
  • Private label penetration was the highest in the lip make-up category, in 2018
  • Rigid plastics is the most commonly used pack material in the Brazilian make-up sector
  • Consumption of make-up products is high among women compared to men in Brazil.
Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Avon Products Inc.
  • Contem 1 G Sa
  • Grupo Boticario
  • Jequiti Cosmeticos
  • L`Oreal S.A.
  • Marcelo Beauty
  • MORE
  • Report scope
  • Executive summary
  • Brazil in the global and regional context
  • Brazil in the global and Latin American make-up sector
  • Brazil compared to other leading countries in the Latin America
  • Per capita consumption and expenditure - Brazil compared to the Latin America and global levels
  • Sector analysis - make-up
  • Country snapshot - make-up sector in Brazil
  • Value and volume analysis - make-up sector in Brazil
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: eye make-up
  • Segment analysis (in value terms): eye make-up
  • Segment analysis (in volume terms): eye make-up
  • Category analysis: face make-up
  • Segment analysis (in value terms): face make-up
  • Segment analysis (in volume terms): face make-up
  • Category analysis: lip make-up
  • Segment analysis (in value terms): lip make-up
  • Segment analysis (in volume terms): lip make-up
  • Category analysis: nail make-up
  • Distribution analysis
  • Distribution channel share analysis: make-up
  • Distribution channel share analysis by category
  • Competitive landscape
  • Brand share analysis by sector
  • Brand share analysis by category
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category
  • Packaging analysis
  • Pack material
  • Pack type
  • Closure type
  • Primary outer type
  • Consumergraphics
  • Demographic analysis
  • Macroeconomic analysis
  • Economic summary, labor market trends, and demographic trends
  • the Author country risk index (GCRI)
  • Methodology
  • Definitions
  • Appendix
List of Tables
  • Country snapshot - leading value categories and fastest-growing segments
  • Cross category comparison - by value (2013-2023)
  • Cross category comparison - by volume (2013-2023)
  • Per capita consumption (by category), Brazil compared to Latin America and global levels (in kg), 2018
  • Eye make-up - value analysis by segment, 2013-2023
  • Eye make-up - volume analysis by segment, 2013-2023
  • Face make-up - value analysis by segment, 2013-2023
  • Face make-up - volume analysis by segment, 2013-2023
  • Lip make-up - value analysis by segment, 2013-2023
  • Lip make-up - volume analysis by segment, 2013-2023
  • Change in distribution share, 2013-2018
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in kg), 2013-2023
  • Per capita expenditure, 2013-2023
  • Make-up sales distribution in Brazil - by category, 2018
  • Brand share (in value) in the make-up sector, 2018
  • Brand share (in value) in the make-up sector by category, 2018
  • Pack material (in million pack units), 2013-2023
  • Pack materials by category (in million pack units), 2018
  • Pack type (in million pack units), 2013-2023
  • Pack types by category (in million pack units), 2018
  • Closure type (in million pack units), 2013-2023
  • Closure types by category (in million pack units), 2018
  • Primary outer type (in million pack units), 2013-2023
  • Primary outer types by category (in million pack units), 2018
  • Real GDP and annual growth (%), 2015-2023
  • Nominal GDP and annual growth (%), 2015-2023
  • Consumer price inflation (%), 2015-2023
  • Employed people and unemployment rate (%), 2015-2023
  • Nominal household final consumption expenditure and annual growth (%), 2015-2023
  • Population and annual growth (%), 2015-2023
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2013-2023
List of Figures
  • Value and volume share of Brazil in the global and Latin American make-up sector, 2018-2023
  • Brazil compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Brazil, Latin America, and global, 2013-2023
  • PCE comparison - Brazil, Latin America, and global, 2013-2023
  • Market size and growth analysis by value and volume, make-up sector, 2013-2023
  • Cross category comparison - by value growth rate (2013-2023)
  • Change in category share (in value terms), 2018-2023
  • Cross category comparison - by volume growth rate (2013-2023)
  • Change in category share (in volume terms), 2018-2023
  • Market size and growth analysis by value and volume, eye make-up category, 2013-2023
  • Market size and growth analysis by value and volume, face make-up category, 2013-2023
  • Market size and growth analysis by value and volume, lip make-up category, 2013-2023
  • Market size and growth analysis by value and volume, nail make-up category, 2013-2023
  • Share of key distribution channels (in value terms) - make-up, 2018
  • Key distribution channel share by category (in value terms), 2018
  • Leading brands (in value terms) in the make-up sector, 2018
  • Leading brands (in value terms) by category in the make-up sector, 2018
  • Private label penetration by category (in value terms), 2018
  • Growth analysis, private label and brands, 2013-2018
  • Category-wise consolidation/fragmentation (in value terms) - make-up, 2018
  • Key pack materials in the Brazilian make-up sector, percentage share of pack units, 2018
  • Annual growth rate by key pack material, 2013-2023
  • Use of pack material by category (in pack units), 2018
  • Key pack types in the Brazilian make-up sector, percentage share of pack units, 2018
  • Annual growth rate by key pack type, 2013-2023
  • Use of pack type by category (in pack units), 2018
  • Key closure types in the Brazilian make-up sector, percentage share of pack units, 2018
  • Annual growth rate by key closure type, 2013-2023
  • Use of closure type by category (in pack units), 2018
  • Key primary outer types in the Brazilian make-up sector, percentage share of pack units, 2018
  • Annual growth rate by key primary outer type, 2013-2023
  • Use of primary outer type by category (in pack units), 2018
  • Demographic analysis
  • Real GDP value and annual growth (%)
  • Nominal GDP value and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%)
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Five lowest risk nations in GCRI Q4 2018
  • Five highest risk nations in GCRI Q4 2018
  • Country risk analysis - Brazil compared to Latin America and the world
Note: Product cover images may vary from those shown
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  • Avon Products Inc.
  • L`Oreal S.A.
  • Natura Cosmeticos S A
  • Risque Cosmetics L.L.C.
  • Grupo Boticario
  • Contem 1 G Sa
  • Laboratories Dr. N.G. Payot
  • The Estee Lauder Companies Inc.
  • Mary Kay Inc.
  • Jequiti Cosmeticos
  • Laboratorio Avamiller De Cosmeticos Ltda
  • Marcelo Beauty
  • Vult Comercio De Cosmeticos Ltd
Note: Product cover images may vary from those shown
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