India Personal Grooming Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The India Personal Grooming Market was valued at USD 0.67 Billion in 2024, and is expected to reach USD 1.98 Billion by 2030, rising at a CAGR of 19.72%. This growth is driven by increasing urbanization, rising disposable incomes, and a growing emphasis on appearance and self-care among Indian consumers. The market is fueled by a young, digitally connected population influenced by global beauty trends and social media. Skincare, haircare, and cosmetic products are in high demand, with e-commerce platforms and competitive pricing driving access across both metropolitan and tier 2-3 cities. The sector is also expanding due to growing interest in male grooming, product premiumization, and the rising popularity of organic and natural formulations, which appeal to health-conscious consumers seeking clean-label beauty solutions.

Key Market Drivers

Rising Disposable Income and Urbanization

The surge in disposable income and ongoing urbanization are major forces propelling the India Personal Grooming Market. As per capita income continues to rise - reaching USD 2.54 thousand in 2023 - urban consumers are spending more on grooming products and services. Exposure to global trends and modern lifestyles in cities has heightened awareness around personal appearance and self-care.

This is especially prominent among the middle and upper-middle classes, who increasingly seek premium and advanced grooming products. Enhanced access to credit and digital payments further supports this consumption trend. Moreover, beauty salons, spas, and wellness centers are proliferating across urban centers, reinforcing demand for grooming products. As distribution networks improve, the penetration of grooming products into rural and semi-urban markets is also increasing, broadening the consumer base and accelerating overall market growth.

Key Market Challenges

Intense Competition and Market Fragmentation

The India Personal Grooming Market is highly fragmented, with numerous local and international players competing across price points and product categories. This competitive intensity often leads to pricing pressure and substantial marketing expenditures, which can erode profit margins. Smaller brands find it difficult to match the scale and reach of established players, especially in advertising, distribution, and product innovation. Additionally, counterfeit products and unregulated vendors dilute brand trust and compromise consumer safety. The sheer variety of products in the market can overwhelm consumers and hinder brand loyalty. Companies must constantly innovate, educate consumers, and differentiate their offerings to remain relevant and competitive in this dynamic market landscape.

Key Market Trends

Surge in Male Grooming Products and Services

There is a notable rise in demand for male grooming products, reflecting evolving societal norms and increased acceptance of self-care among Indian men. No longer limited to basic grooming, men are embracing skincare, haircare, and styling products as part of their daily routines. This shift is influenced by media, fashion trends, and the growing presence of male beauty influencers. In response, brands are developing tailored product lines featuring beard care, facial cleansers, hair gels, and fragrances designed specifically for men. Dedicated grooming salons and spa services for men are also gaining traction, especially in urban markets. The shift from grooming as a necessity to grooming as a lifestyle choice is opening new opportunities for innovation and market expansion in the male segment.

Key Market Players

• Philips India Limited
• Panasonic India Private Limited
• Vega Industries Private Limited
• Procter & Gamble Hygiene & Health Care Ltd.
• Havells India Limited
• Imagine Marketing Limited (Boat)
• Xiaomi Technology India Private Limited
• Syska LED Lights Pvt Ltd
• Dyson Technology India Pvt Ltd
• Realme Mobile Telecommunications (India) Private Limited

Report Scope:

In this report, the India Personal Grooming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Personal Grooming Market, By Product Type:

• Hair Dryers
• Hair Straighteners
• Hair Curlers
• Trimmers & Shavers

India Personal Grooming Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Multi-Branded Stores
• Online
• Others

India Personal Grooming Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Personal Grooming Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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