India Personal Grooming Market By Product Type, By End User, By Distribution Channel, Competition, Forecast & Opportunities, 2024

"India Personal Grooming Market By Product Type (Hair Dryer, Hair Straightener, etc.), By End User (Individual Customer & Institutional Customer), By Distribution Channel (Online Retail, Institutional Sales, etc.), Competition, Forecast & Opportunities, 2024"

The Indian female grooming market stood at $152 million in 2018 and is projected to grow at a CAGR of over 26% to surpass $623 million by 2024. The Indian male grooming market stood at $643 million in 2018 and is projected to grow at a CAGR of over 11% to cross $1.2 billion by 2024. Anticipated growth in the market can be attributed to rising urbanization, increasing disposable income of middle class population, changing preferences of Indian consumers for professional products and growth of professional beauty & wellness market. Moreover, innovation in products offerings, enhanced shopping experience on e-commerce websites, increasing demand for professional products among consumers and innovative branding and marketing, promotional strategies are further expected to propel the demand for personal grooming products in India over the next five years.

Years considered for this report:

Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020-2024

Objective of the Study:

• To analyze and forecast market size of the Indian personal grooming market.


• To define, classify and forecast the Indian personal grooming market on the basis of segment (Hair Dryers, Curlers, Straighteners, Trimmers and Shavers)


• To scrutinize the detailed market segmentation and forecast the market size segmenting the Indian personal grooming market into four regions namely, North Region, West Region, East Region and South Region.


• To identify tailwinds and headwinds for the Indian personal grooming market.


• To get an idea about the consumers’ behavior towards Brand Awareness, frequency of Personal Grooming Appliances, sources of information and factors influencing purchase decision.


• To examine competitive developments such as expansions, new product launches, supply contracts and mergers & acquisitions in the Indian personal grooming market.


• To evaluate competitor pricing, average market selling prices and trends in the Indian personal grooming market.


• To strategically profile the leading players, which are involved in the supply of personal grooming products in India.

Some of the major players operating in the Indian personal grooming market are:

Phillips India Limited, Panasonic India Private Limited, Vega Industries Pvt. Ltd., Gillette India Limited, Havells India Limited, Syska LED Lights Private Limited, Wahl India Grooming Products Private Limited, Gryphon Appliances Limited, Syska Led Lights Pvt Ltd., Nova Marketing, SSIZ International Products, NOVA Marketing, etc.

The author performed primary as well as exhaustive secondary research for this study. Initially, the author sourced a list of personal grooming manufacturers and suppliers in India. Subsequently, we conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the author was able to include manufacturers that could not be identified due to the limitations of secondary research. The author analyzed product offerings, end-use sector/s, and regional presence of all major personal grooming suppliers across the country.

The author calculated the market size for the Indian personal grooming market by using a bottom-up approach, wherein manufacturers’ value sales data for different types of personal grooming products (Male Grooming and Female Grooming) was recorded and subsequently forecast for the future years. The author sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also studied.

Key Target Audience:

• The Indian personal grooming product manufacturers, suppliers and other stakeholders


• Associations, organizations, associations and alliances related to personal grooming industry


• Government bodies such as regulating authorities and policy makers

Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as personal grooming product manufacturers, distributors, dealers and policy makers to understand which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, the Indian personal grooming market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, by Segment

• Female Grooming


• Hair Dryers


• Hair Straighteners


• Hair Curlers


• Trimmers & Shavers


• Male Grooming


• Trimmers


• Shavers

Market, by Distribution Channel Type:

• India Female Grooming


• Multibranded Electronic Stores


• Exclusive Brand Stores


• Supermarkets/Hypermarkets


• Online Retail


• Institutional Sales


• India Male Grooming


• Multibranded Electronic Stores


• Exclusive Brand Stores


• Supermarkets/Hypermarkets


• Online Retail


• Institutional Sales


• Traditional Retail

Market, by Geography:

• North


• East


• West


• South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Indian Personal Grooming market.

Available Customizations

With the given market data, the author offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

• Detailed list of distributors and dealers across the country.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Product Information

• Detailed analysis of new products in the market and their driving forces in the market.

*Note - Custom Research License:

10% specific customization is available free of any additional cost, for both the single user and enterprise license, as above. However, alternatively, if you are looking for additional content data or insight related to the scope of the report, you may purchase the new “Custom Research License”. Please enquire for pricing.

The custom research will be delivered in printable PDF format along with the report’s data excel sheet. This license offers 80 analyst hours. It is strongly recommended for an organization which wants to execute short ‘bespoke’ research projects related to the scope of the purchased report.

Please note: With the Enterprise license, the PDF product is printable and editable and comes with a market data excel sheet.