Success Case Study: Glossier Beauty Products - How a digital indie brand disrupted the beauty space by harnessing social media to empower and engage with consumers

Success Case Study: Glossier Beauty Products - How a digital indie brand disrupted the beauty space by harnessing social media to empower and engage with consumers

Summary

"Success Case Study: Glossier Beauty Products", analyzes how a digitally native indie beauty brand managed to successfully leverage social media to disrupt the beauty industry in the way consumers purchase, engage with, and ultimate perceive their relationship with a brand.

Glossier was created as a byproduct of a blog, but has since become a major disruptor in the beauty space. Its success has largely been down to a policy of actively seeking out consumers' opinions and incorporating them into the product creation process.

Scope

• It is important to understand a brand's target audience and adjust marketing activity accordingly.


• Giving consumers input into the product creation process can drive brand engagement.


• Companies can use social media to improve their image around transparency and authenticity.

Reasons to Buy

• Use a selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.


• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.


• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.


• Access valuable strategic take-outs to help direct future decision-making and inform new product development.