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Success Case Study: Glossier Beauty Products - How a digital indie brand disrupted the beauty space by harnessing social media to empower and engage with consumers

  • ID: 4761646
  • Report
  • 20 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Fenty Beauty
  • Glossier
  • MORE
Success Case Study: Glossier Beauty Products - How a digital indie brand disrupted the beauty space by harnessing social media to empower and engage with consumers

Summary

"Success Case Study: Glossier Beauty Products", analyzes how a digitally native indie beauty brand managed to successfully leverage social media to disrupt the beauty industry in the way consumers purchase, engage with, and ultimate perceive their relationship with a brand.

Glossier was created as a byproduct of a blog, but has since become a major disruptor in the beauty space. Its success has largely been down to a policy of actively seeking out consumers' opinions and incorporating them into the product creation process.

Scope
  • It is important to understand a brand's target audience and adjust marketing activity accordingly.
  • Giving consumers input into the product creation process can drive brand engagement.
  • Companies can use social media to improve their image around transparency and authenticity.
Reasons to Buy
  • Use a selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Fenty Beauty
  • Glossier
  • MORE
1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix
Note: Product cover images may vary from those shown
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  • Glossier
  • Fenty Beauty
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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