1h Free Analyst Time
Success Case Study: Glossier Beauty Products - How a digital indie brand disrupted the beauty space by harnessing social media to empower and engage with consumersSpeak directly to the analyst to clarify any post sales queries you may have.
Summary
"Success Case Study: Glossier Beauty Products", analyzes how a digitally native indie beauty brand managed to successfully leverage social media to disrupt the beauty industry in the way consumers purchase, engage with, and ultimate perceive their relationship with a brand.
Glossier was created as a byproduct of a blog, but has since become a major disruptor in the beauty space. Its success has largely been down to a policy of actively seeking out consumers' opinions and incorporating them into the product creation process.
Scope
- It is important to understand a brand's target audience and adjust marketing activity accordingly.
- Giving consumers input into the product creation process can drive brand engagement.
- Companies can use social media to improve their image around transparency and authenticity.
Reasons to Buy
- Use a selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Introduction2. What?
3. Why?
4. Take-Outs
5. Appendix
Companies Mentioned
A selection of companies mentioned in this report includes:
- Glossier
- Fenty Beauty