+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Tissue and Hygiene in Honduras

  • PDF Icon

    Report

  • 43 Pages
  • March 2025
  • Region: Honduras
  • Euromonitor International
  • ID: 4764630
In 2024, the tissue and hygiene market in Honduras experienced steady growth in both value and volume sales mainly thanks to a more stable economic context influenced by lower inflationary pressures. According to data from the Central Bank of Honduras (BCH), the consumer price index (CPI) closed at 3.8%, the lowest recorded in the previous eight years.

The Tissue and Hygiene in Honduras report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET DATA
  • Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
MENSTRUAL CARE
  • Key Data Findings
2024 DEVELOPMENTS
  • Higher cost of living affects purchasing patterns in menstrual care
  • Ongoing high level of concentration in menstrual care
  • In recent years, different purchasing capacities have accentuated consumer preferences for certain retailers
PROSPECTS AND OPPORTUNITIES
  • Income inequality conditions hinder the performance of menstrual care
  • The development of digital platforms in terms of sales of menstrual care products remains pending
  • Innovations in menstrual care seek to connect with the lifestyles of young generations
  • Category Data
  • Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS
  • Changes in demographic composition and economic environment pose a challenging scenario for baby diapers
  • Economic context leads Honduran parents to consider purchases of emerging brands
  • High penetration of traditional channels given the limited labour market
  • Challenging environment for growth of junior nappies/diapers
  • The evolution of digital media in the short term aims to educate and inform parents rather than capitalise on sales of junior diapers
  • Innovations aim to connect around holistic care of children among more conscious parents
  • Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE
  • Despite a context of economic pressures, the category of adult incontinence continues to expand
  • Category grows in competitiveness with increasing offer of emerging brands
  • Adult incontinence distribution still targets higher-income demographics
  • Greater openness to the use of incontinence products in adults favours the evolution of the category
  • Digital channels make sales of retail adult incontinence products more discreet and help to destigmatise their use
  • The use of incontinence products in adults is moving away from the paradigm of being exclusive to older adults
  • Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES
  • Wipes expands by relying on multifunctionality characteristics
  • Category characterised by increased competitiveness with lower priced brands reaching young demographics
  • Impact of the economic context on the purchasing power of Hondurans boosts small local grocers
  • Growing affordability and adoption of new habits encourage product development
  • A lack of concrete incentives to make savings limit the development of retail e-commerce
  • Innovations aim for a higher level of micro-segmentation
  • Table 28 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE
  • Less price volatility and more stability seen in retail tissue in 2024
  • A wider mix of options aimed at different purchasing capacities is a success strategy
  • Small local grocers still have high social significance in Honduras in the distribution of basic necessities though supermarkets retains outright lead
  • The commoditised positioning of toilet paper among local consumers is increasingly accentuated
  • Traditional channel remains highly relevant in a country where consumers have limited purchasing power
  • The success of innovations depends on their ability to offer savings
  • Table 34 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE
  • Favourable economic context for the growth in sales of away-from-home tissue
  • Away-from-home adult incontinence shows slow development
  • Innovation aims at solutions with a higher level of customisation
  • Industry boosted by growth in tourism, new openings in horeca and a greater focus on hygiene in institutions
  • Digitalisation in customer service processes for away-from-home products in Honduras has still to evolve
  • Innovations are presented as allies in company drives towards optimisation
  • Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029