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Tissue and Hygiene in Panama

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    Report

  • 39 Pages
  • March 2025
  • Region: Panama
  • Euromonitor International
  • ID: 5120454
Sales of tissue and hygiene achieved positive growth in value terms in 2024 over the previous year. With an easing in inflation levels coupled with a more intense competitive environment, prices dropped. This meant less pressure on household budgets and enabled an increase in spending on tissue and hygiene products.

The Tissue and Hygiene in Panama report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET DATA
  • Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
MENSTRUAL CARE
  • Key Data Findings
  • 2024 Developments
  • Stagnation of menstrual care sales in 2024 thanks to a decline in the popularity of pantyliners
  • Essity with its Saba brand retains the lead despite a decline in its value share in 2024
  • Modern grocery retailers remains the outright leading channel for menstrual care
  • Prospects and Opportunities
  • Positive growth of menstrual care thanks to larger consumer base and growing economic prosperity
  • Low popularity of retail e-commerce for menstrual care sales
  • Industry players focus on innovation and a variety of claims to attract more middle-income consumers
  • Category Data
  • Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS
  • Growth of nappies/diapers/pants sales despite decreasing birth rate
  • Kimberly-Clark and Procter & Gamble retain the outright lead in nappies/diapers/pants
  • Supermarkets remains the largest channel for nappies/diapers/pants, while discounters achieves the strongest increase in popularity
  • Growth trend overall for nappies/diapers/pants though the declining birth rate diminishes the popularity of new born nappies/diapers
  • Kimberly-Clark extends its presence thanks to a new regional logistic hub and further investment in new product development
  • Emerging brands face significant challenges due to the dominance of Huggies and Pampers
  • Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE
  • Sales growth of retail adult incontinence stems from reduced stigma and higher consumer awareness
  • The Tena and Attends brands remain the most popular
  • Modern grocery retailers remains the most important channel for retail adult incontinence in 2024
  • Forecast period growth for retail adult incontinence as consumer product adoption rises
  • The main brands extend their usage and become increasingly available via the retail e-commerce arms of hypermarkets
  • Industry players focus on improving brand awareness through innovation
  • Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES
  • Positive growth trend for wipes as the category benefits from further penetration
  • Kimberly-Clark maintains its lead while Johnson & Johnson achieves the strongest increase in popularity
  • Supermarkets remains the most important channel for wipes thanks to wide range of products available and low pricing
  • Forecast period growth for wipes as foreign brands and private label increase their penetration
  • Leading brands invest in infrastructure, brand extensions and sustainability
  • Widening usage of wipes helps mitigate the declining birth rate
  • Table 28 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE
  • Growth of retail tissue in 2024 boosted by an easing of inflation and lower prices
  • Papelera Istmeña SA leads the category and also achieves the strongest increase in popularity
  • Supermarkets, discounters and small local grocers are the main distribution channels for retail tissue in 2024
  • Continued growth of retail tissue over the forecast period, driven in the main by toilet paper
  • Increased differentiation opportunities for private label in retail tissue
  • Paper towels benefits from more regular usage driven by convenience trend and growing environmental friendliness
  • Table 34 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE
  • Growth of away-from-home tissue and hygiene thanks to the popularity of AFH paper towels and AFH toilet paper
  • Growing popularity of AFH adult incontinence due to ageing population and the presence of these products in the Panamanian healthcare system
  • Kimberly-Clark Professional remains strong thanks to its extensive range and attractive prices
  • Forecast period growth of away-from-home tissue and hygiene thanks in the main to horeca and tourism
  • Greater focus on product price as institutions limit their spending and increase their efficiencies
  • Stabilisation in international raw material prices and economic growth are strong forecast period growth drivers
  • Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029