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Tissue and Hygiene in Angola

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    Report

  • 43 Pages
  • March 2025
  • Region: Angola
  • Euromonitor International
  • ID: 4764634
Inflation in Luanda soared to 42%, marking an increase of 31 percentage points compared to the same period in 2023. Across Angola, inflation accelerated to 30% in May 2024, the highest level since June 2017. These inflationary pressures have had a significant impact on the tissue and hygiene industry, reducing consumer purchasing power and creating financial difficulties for both manufacturers and importers.

The Tissue and Hygiene in Angola report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET DATA
  • Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
MENSTRUAL CARE
  • Key Data Findings
  • 2024 Developments
  • Cultural practices and limited awareness continue to shape consumer behaviour
  • Local brands gain traction as affordability and accessibility improve
  • Competitive dynamics drive brand expansion and product innovation
  • Prospects and Opportunities
  • Expanding local production and sustainable initiatives will drive growth
  • E-commerce and digital marketing will enhance consumer awareness but remain a secondary sales channel
  • Innovation and product differentiation will strengthen brand competitiveness
  • Category Data
  • Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS
  • Diapers dominate as demand remains strong among Angola’s young population
  • Local production gains momentum as sourcing challenges persist
  • Modern retail continues to expand, improving product availability
  • Diapers will continue to lead, while nappies maintain secondary demand
  • E-commerce is evolving, but remains a secondary retail channel
  • Sustainability and eco-friendly innovation will shape future product development
  • Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE
  • Cultural stigma limits adoption of adult incontinence products
  • National brands dominate due to affordability and local sourcing
  • Retail expansion and informal markets shape distribution trends
  • Health-related needs will sustain demand for adult incontinence products
  • Innovation focuses on discreetness, comfort, and superior absorption
  • Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES
  • Personal wipes continue to dominate as multipurpose use expands
  • Brand competition focuses on affordability, scents, and packaging
  • Modern retail formats gain ground as infrastructure improves
  • Growth in personal wipes will be sustained by rising birth rates and modernisation
  • E-commerce remains in its early stages but is set to expand
  • Sustainability and innovation will shape product development
  • Table 28 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE
  • Consumer preference for printed and soft tissue products drives demand
  • Rising raw material costs challenge local tissue manufacturers
  • Modern retail channels expand, improving access to retail tissue
  • Sustainability and eco-friendly products will drive future demand
  • Supermarkets will continue to shape the modern retail landscape
  • Innovative alternatives such as electronic dryers may impact tissue demand
  • Table 34 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE
  • Growing demand for away-from-home tissue as urbanisation and business expansion continue
  • Limited availability of away-from-home adult incontinence products impacts category growth
  • Minimal innovation in the away-from-home category
  • Increased awareness of hygiene and government investment in healthcare to support growth
  • Omnichannel distribution is set to expand
  • Sustainability to become a key focus for future innovations
  • Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029