Nutricosmetics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The nutricosmetics market size was valued at USD 10.05 billion in 2025, reached USD 10.29 billion in 2026, and is projected to grow to USD 15.34 billion by 2031, registering a compound annual growth rate (CAGR) of 8.31% during the forecast period of 2026-2031. This report is Segmented by Ingredient Type (Collagen and Peptides, Vitamins and Minerals, and More), Form (Tablets and Capsules, Powders and Liquids, Gummies and Soft-Chews, Others), Distribution Channel (Supermarkets/Hypermarkets, Health and Beauty Stores, and More), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global Nutricosmetics Market Trends and Insights

Rising adoption of dietary supplements among millennials and Gen-Z

The growth of the nutricosmetics market is significantly driven by the rising adoption of dietary supplements among younger consumers, particularly Millennials and Gen-Z. These health-conscious groups prioritize wellness and are inclined toward preventive and beauty-from-within solutions, incorporating supplements into their daily routines to enhance skin, hair, and overall vitality. Their familiarity with digital shopping platforms, subscription models, and personalized nutrition enables greater engagement with nutricosmetics products, allowing brands to offer tailored solutions effectively. According to the CRN Consumer Survey on Dietary Supplements, dietary supplements have achieved mainstream acceptance in the U.S., with 74% of adults using them and 55% identified as “regular users” during 2023-2024. Millennials and Gen-Z form a significant part of this trend, showing strong interest in innovative formulations, functional ingredients, and convenient formats such as gummies, powders, and ready-to-drink shots. Additionally, their preference for clean-label, natural, and ethically sourced products drives market growth, encouraging brands to develop offerings like collagen, probiotics, vitamins, and postbiotic solutions that align with their health, beauty, and lifestyle priorities.

Growth of holistic wellness and beauty-from within factors

The growing emphasis on holistic wellness is transforming consumer perceptions of beauty, shifting the focus from external aesthetics to internal health as the foundation of appearance. Consumers increasingly associate skin quality, hair strength, and aging outcomes with overall well-being, which includes factors such as nutrition, stress management, gut health, and lifestyle balance. This perspective is driving demand for beauty-from-within solutions, positioning nutricosmetics as an integral part of daily self-care and wellness routines rather than optional beauty products. This shift in behavior is evident in changing self-care habits. Currently, 64% of Americans engage in self-care to some extent, an increase from 57% five years ago, highlighting the growing normalization of wellness-focused consumption. Among these individuals, 28% report practicing self-care "very often," reflecting a deeper and more consistent commitment to health-oriented behaviors. As self-care becomes more deliberate and frequent, consumers are increasingly open to incorporating daily ingestible products, such as collagen, probiotics, antioxidants, and botanical supplements, which offer long-term beauty and health benefits.

Stringent and fragmented regulatory frameworks (FDA/EFSA/NMPA)

Differences in regulatory standards among the FDA, EFSA, and NMPA create compliance challenges, increasing time-to-market and legal expenses for brands aiming for multi-region launches. The FDA categorizes beauty supplements as dietary supplements under the Dietary Supplement Health and Education Act (DSHEA), allowing structure-function claims without pre-market approval but prohibiting disease-related claims. In contrast, EFSA mandates substantiation dossiers for any health claims and enforces a restrictive list of approved claims. Efforts to harmonize these regulations remain stalled due to conflicting national priorities between consumer protection and market access. As a result, brands must navigate a fragmented regulatory landscape, which tends to benefit larger companies with dedicated regulatory affairs teams.

Other drivers and restraints analyzed in the detailed report include:

• Aging population boosting anti-aging spend
• Influence of social media platforms and beauty bloggers
• Marine-collagen supply-chain vulnerability

Segment Analysis

In 2025, collagen and peptides represented 35.17% of the nutricosmetics market, supported by robust clinical evidence and widespread consumer awareness. Hydrolyzed marine collagen is notable for its high bioavailability, delivering effective results at lower doses. Additionally, precision-fermented vegan collagen, produced without animal-derived sources, appeals to ethically conscious consumers and reduces allergen risks, thereby expanding the potential customer base.

Probiotics and postbiotics are expected to grow at a 9.46% CAGR, driven by increasing research on the gut-skin connection. Supplements containing specific strains that reduce inflammation and enhance skin barrier function are gaining recommendations from dermatologists. Some brands are also combining collagen with probiotics to achieve synergistic effects. Furthermore, vitamins, carotenoids, omega-3 fatty acids, and botanical extracts continue to support incremental market growth. Reformulations emphasizing improved bioavailability and clean-label transparency are contributing to a more diverse and functional ingredient portfolio within the nutricosmetics market.

Complete Report Scope:

• By Ingredient Type
  • Collagen and Peptides
  • Vitamins and Minerals
  • Carotenoids and Antioxidants
  • Omega-3 and EFAs
  • Probiotics and Postbiotics
  • Botanical Extracts
• By Form
  • Tablets and Capsules
  • Powders and Liquids
  • Gummies and Soft-Chews
  • Others
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Health and Beauty Stores
  • Online Retail and D2C
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • United Kingdom
    • Italy
    • France
    • Spain
    • Netherlands
    • Poland
    • Belgium
    • Sweden
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • South Korea
    • Thailand
    • Singapore
    • Rest of Asia-Pacific
  • South America, Middle East and Africa

Geography Analysis

North America held a 48.47% share of the nutricosmetics market in 2025. This growth is supported by FDA oversight, which enhances consumer trust, increased venture-capital investments in personalized nutrition, and the ability of consumers to absorb premium pricing. Retailer GNC’s shift toward metabolic health aisles reflects the mainstream adoption of targeted nutricosmetics, indicating a broader consumer interest in functional beauty products. Additionally, a surge in patent filings related to microbiome modulators underscores the region's robust innovation pipeline, with companies focusing on advanced formulations to address specific health and beauty concerns. The growing popularity of e-commerce platforms and subscription-based models is also contributing to the accessibility and adoption of nutricosmetics in the region.

Asia-Pacific is expected to achieve the highest regional CAGR of 9.45% through 2031, driven by a long-standing familiarity with functional foods and supportive regulatory frameworks in countries like Japan and South Korea. In Japan, consumers prioritize healthy aging and frequently incorporate collagen powders into their daily routines, reflecting a deep-rooted culture of preventive health. South Korea's beauty-focused culture fosters rapid innovation with fermented botanicals, supported by a strong domestic market for beauty and wellness products. Meanwhile, China's growing acceptance of confectionery as a health-food carrier highlights potential for format diversification, with increasing investments in research and development to cater to evolving consumer preferences. The region's established infrastructure for functional foods and supplements further supports its fastest projection in the nutricosmetics market.

Europe is experiencing steady growth, driven by stringent EFSA standards that ensure product safety and promote environmental sustainability. Sustainability initiatives are encouraging brands to redesign packaging, as demonstrated by Vital Proteins’ 90% reduction in plastic usage through the adoption of paper canisters. Furthermore, the region's focus on clean-label products and natural ingredients aligns with consumer demand for transparency and eco-friendly solutions, further supporting market growth. The increasing prevalence of wellness trends and the rising awareness of the benefits of nutricosmetics among European consumers are expected to sustain the region's market momentum. Additionally, collaborations between manufacturers and retailers to promote innovative products are further driving growth in this region.

List of Companies Covered in this Report:

• Amway Corporation
• Herbalife Nutrition Ltd.
• Nestle Health Science
• Shiseido Company Ltd.
• Suntory Holdings Ltd.
• GNC Holdings LLC
• Kirin Holdings Co. Ltd.
• Haleon plc
• Kora Organics
• Wow Skin Science
• HUM Nutrition Inc.
• Olly Public Benefit Corp.
• Vital Proteins LLC
• The Bountiful Company
• Garden of Life LLC
• BASF SE (Care Creations)
• BioCell Technology LLC
• Blackmores Ltd.
• Unilever (Nutrafol)
• H&H Group (Swisse)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support