Turkey Hair Care & Styling Products Market Analysis (2013 - 2023)

This data guide on Hair Care & Styling Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Hair Care & Styling Products, such as Hair Loss Treatments, Salon Hair Care (Retail), Styling Products, Conditioner, Hair Colorants, and Shampoo, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Hair Care & Styling Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

The Turkey Hair Care & Styling Products market registered a growth of 11.42% to reach 3174 TRY Mn in 2018.Standard Shampoo constitute the leading segment in Shampoo category, which recorded a per capita expenditure of 10.23 TRY in 2018. On the other hand, Intensive Conditioner is the fastest growing segment in the Conditioner category. The Shampoo category is expected to reach 2372.10150857 by 2023, witnessing a healthy CAGR of 7.32%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.

Some of the Key Takeaways

Hair Gel was the fastest growing segment in the last five years, with a CAGR of 12.82%.
The Perms segment is expected to witness a healthy value CAGR of 13.37% during the forecast period.
Hair Gel segment volume sales are witnessing the fastest growth in the Styling Products category.