Singapore Hair Care & Styling Products Market Analysis (2013 - 2023)

This data guide on Hair Care & Styling Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Hair Care & Styling Products, such as Hair Loss Treatments, Salon Hair Care (Retail), Styling Products, Perms and Relaxants, Conditioner, and Shampoo, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Hair Care & Styling Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

In 2018, the Singapore Hair Care & Styling Products market was valued at 223 SGD Mn, registering a CAGR of 4.01%. The Shampoo category accounted for the largest market share, while registering an average CAGR of 3.49% since 2010. Highlighters is the most preferred segment in the Hair Colorants category, followed by the Semi-Permanent Colorants segment. The Shampoo category has been registering a steady growth of 3.49% in CAGR since 2010, which is expected to continue over the forecast period. Among the distribution channels, the Supermarkets and Hypermarkets channel is preferred the most by majority of the people in Singapore.

Some of the Key Takeaways

Highlighters was the fastest growing segment in the last five years, with a CAGR of 8%.
The volume sale of Styling Products category observed a flat sale, despite the robust value growth.
The Traditional Conditioner segment is expected to dominate the Conditioner category sales during the forecast period.