Romania Hair Care & Styling Products Market Analysis (2013 - 2023)

This data guide on Hair Care & Styling Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Hair Care & Styling Products, such as Perms and Relaxants, Styling Products, Conditioner, Hair Colorants, and Shampoo, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Hair Care & Styling Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

The Romania Hair Care & Styling Products market registered a growth of 2.44% to reach 872 RON Mn in 2018.Permanent Colorants constitute the leading segment in Hair Colorants category, which recorded a per capita expenditure of 5.377 RON in 2018. On the other hand, Styling Creams and Waxes is the fastest growing segment in the Styling Products category. The Shampoo category is expected to reach 536.918725699 by 2023, witnessing a healthy CAGR of 2.4%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.

Some of the Key Takeaways

Styling Creams and Waxes was the fastest growing segment in the last five years, with a CAGR of 4%.
Specialist Retailers is the second largest distribution channel for the sales of Hair Care & Styling Products in Romania.
The Intensive Conditioner segment is expected to witness a healthy value CAGR of 4.07% during the forecast period.