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Shampoo Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • ID: 4773651
  • Report
  • April 2021
  • Region: Global
  • 110 pages
  • Mordor Intelligence


  • Colgate-Palmolive Company
  • Henkel AG & Company
  • Johnson & Johnson
  • Kao Corporation
  • L'Oreal SA
  • Natura & Co
  • MORE
The shampoo market is expected to register a CAGR of 4.03% during the forecast period, 2021 - 2026.

The COVID-19 pandemic created a short-term demand shift for more essential products with consumers spending less on personal grooming products such as shampoo; for instance, Procter & Gamble witnessed a sales drop by around 1% in its personal grooming products segment sales compared to 2019. The closure of many retail outlets has resulted in a negative growth rate, coupled with the consumers following more DIY at-home products. However, the shift toward the online channel and other unlock measures have boosted the sales.

Over the medium term, anti-dandruff shampoo is anticipated to be the fastest-growing segment within the shampoo market, driven by the increased hair loss due to changing lifestyles, the convenience of using these products, poor hygiene conditions, and exposure to the environment with rising pollution levels.

Increasing celebrity endorsements and rising awareness about the harmful effects of chemicals and synthetic products are augmenting demand for natural and organic products, along with ease of usage and availability of small travel-size packs acting as major trends observed in the global shampoo market.

Key Market Trends

Herbal Shampoos are Becoming Mainstream

With rising awareness about the side effects of chemical formulations and evolving consumer needs for shampoo products comprising natural ingredients, manufacturers are expanding their product portfolios, placing themselves in a highly competitive shampoo market. For example, in 2020, Herbal Essences launched its Aloe Collection with sustainably and responsibly sourced aloe vera from Mexico. Moreover, shampoos with natural, silicone-free, paraben-free, and sulfate-free formulas with 80-100% naturally-derived ingredients are trending in the market. Factors such as consumer knowledge and increase in awareness of products and services through digital media and other sources, coupled with the advent of social media, are educating the consumers about the benefits of various herbal hair care products.

Asia-Pacific is the Fastest-growing Market

The beauty and personal care industry in the Asia-Pacific region is witnessing tremendous growth, attributable to an increasing number of beauty-conscious consumers, particularly in countries like China, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos as an essential hair care product, which is intended to keep the moisture balance of the hair. Additionally, in China, the demand for anti-hair fall shampoo is growing at a fast rate, mainly attributable to the high-pressure life and increasing pollution levels. Furthermore, the rapid adoption of 2-in-1 shampoos and conditioners, intended to clear the scalp and make hair soft and silky, across the Asia-Pacific region is expected to fuel the overall market in the future.

Competitive Landscape

The shampoo market is highly competitive, with the presence of various international and domestic players. Key players in the shampoo market are focusing on leveraging opportunities posed by the emerging markets to expand their product portfolios, thus catering to consumers’ needs for various hair concerns. Some of the major players in the shampoo market are L'Oréal SA, Unilever PLC, Shiseido Co. Ltd, Johnson & Johnson, Procter & Gamble Company, and Kao Corporation, among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Note: Product cover images may vary from those shown


  • Colgate-Palmolive Company
  • Henkel AG & Company
  • Johnson & Johnson
  • Kao Corporation
  • L'Oreal SA
  • Natura & Co
  • MORE
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product
5.1.1 2-in-1 Shampoo
5.1.2 Anti-dandruff Shampoo
5.1.3 Kids Shampoo
5.1.4 Medicated Shampoo
5.1.5 Standard Shampoo
5.1.6 Other Products
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Drug Stores and Pharmacies
5.2.5 Online Stores
5.2.6 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Germany United Kingdom France Russia Spain Italy Rest of Europe
5.3.3 Asia-Pacific India China Japan Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle-East and Africa South Africa Saudi Arabia Rest of Middle-East and Africa

6.1 Market Share Analysis
6.2 Most Active Companies
6.3 Most Adopted Strategies
6.4 Company Profiles
6.4.1 L'Oreal SA
6.4.2 Unilever PLC
6.4.3 Shiseido Co. Ltd
6.4.4 Johnson & Johnson
6.4.5 The Procter & Gamble Company
6.4.6 The Estee Lauder Companies Inc.
6.4.7 Colgate-Palmolive Company
6.4.8 Henkel AG & Company
6.4.9 Kao Corporation
6.4.10 Natura & Co


Note: Product cover images may vary from those shown
  • L'Oreal SA
  • Unilever PLC
  • Shiseido Co. Ltd
  • Johnson & Johnson
  • The Procter & Gamble Company
  • The Estee Lauder Companies Inc.
  • Colgate-Palmolive Company
  • Henkel AG & Company
  • Kao Corporation
  • Natura & Co
Note: Product cover images may vary from those shown