+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


E-Cigarette Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

  • ID: 4775609
  • Report
  • Region: Global
  • 131 pages
  • IMARC Group
1 of 3


  • Altria Group Inc.
  • Imperial Tobacco Group
  • International Vapor Group
  • ITC Limited
  • J Well France
  • Japan Tobacco Inc.
  • MORE
The global e-cigarette market reached a value of US$ 11.5 Billion in 2018. E-cigarettes are battery-powered vapor devices that deliver dosages of vaporized nicotine or flavored solutions to the users. They consist of three main components, namely, a heating coil, a battery and a liquid cartridge. They are also known as e-cigs, e-vaping devices, vape pens, electronic cigarettes or electronic nicotine delivery systems. E-cigarettes are available in different forms and can resemble traditional cigarettes, pipes or cigars. As these devices do not burn tobacco, which produces tar and carbon monoxide, they are considered to be safer than conventional cigarettes. In recent years, they have gained popularity, especially among young adults and adolescents, due to their easy availability and aggressive promotion by manufacturers.

Market Drivers:

The willingness of consumers to quit smoking tobacco products and their perception of e-cigarettes as a safer alternative to traditional cigarettes have led to the increased demand for these devices across the globe. In line with this, the manufacturers are introducing new-generation e-cigarettes which offer different strengths of nicotine and allow the users to refill the cartridge. Moreover, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors. For instance, Japan Tobacco International (JTI) acquired the UK-based e-cigarette brand E-Lites to develop new products and to commercialize its vaporizers worldwide. These players are also introducing an extensive range of flavors, such as tobacco, fruits and botanicals, in response to the evolving consumer preferences. Further, they are developing the designs and technology of e-cigarettes to improve their functioning. According to the publisher, the market value is expected to reach US$ 24.2 Billion by 2024, exhibiting a CAGR of around 13% during 2019-2024.

Report Market:

Historical, Current and Future Market Trends

Market Breakup by Product:
Modular E-Cigarette
Rechargeable E-Cigarette
Next-Generation E-Cigarette
Disposable E-Cigarette

Market Breakup by Flavor:

Market Breakup by Battery Mode:
Automatic E-Cigarette
Manual E-Cigarette

Market Breakup by Distribution Channel:
Specialist E-Cig Shops
Supermarkets and Hypermarkets

Breakup by Region:
Asia Pacific
North America
Middle East and Africa
Latin America

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Philip Morris International, Altria Group Inc., British American Tobacco PLC, Japan Tobacco, Inc., Imperial Tobacco Group, International Vapor Group, Nicotek Llc, Njoy Inc., Reynolds American Inc., Vmr Flavours Llc., MCIG Inc., ITC Limited, J WELL France, etc.

Key Questions Answered in This Report:

How has the global e-cigarette market performed so far and how will it perform in the coming years?
What are the key regional markets in the global e-cigarette industry?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the flavor?
What is the breakup of the market based on the battery mode?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the global e-cigarette industry?
What are the key driving factors and challenges in the global e-cigarette industry?
What is the structure of the global e-cigarette industry and who are the key players?
What is the degree of competition in the global e-cigarette industry?
What are the profit margins in the global e-cigarette industry?
Note: Product cover images may vary from those shown
2 of 3


  • Altria Group Inc.
  • Imperial Tobacco Group
  • International Vapor Group
  • ITC Limited
  • J Well France
  • Japan Tobacco Inc.
  • MORE

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global E-Cigarette Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product
5.4 Market Breakup by Flavor
5.5 Market Breakup by Battery Mode
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast

6 Market Breakup Product
6.1 Modular E-Cigarette
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Rechargeable E-Cigarette
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Next-Generation E-Cigarette
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Disposable E-Cigarette
6.4.1 Market Trends
6.4.2 Market Forecast

7 Market Breakup by Flavor
7.1 Tobacco
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Botanical
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Fruit
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Sweet
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Beverage
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast

8 Market Breakup by Battery Mode
8.1 Automatic E-Cigarette
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Manual E-Cigarette
8.2.1 Market Trends
8.2.2 Market Forecast

9 Market Breakup by Distribution Channel
9.1 Specialist E-Cig Shops
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Online
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Supermarkets and Hypermarkets
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Tobacconist
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast

10 Market Breakup by Region
10.1 Asia Pacific
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Europe
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 North America
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Middle East and Africa
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Latin America
10.5.1 Market Trends
10.5.2 Market Forecast

11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis
14.1 Price Indicators
14.2 Price Structure
14.3 Margin Analysis

15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Philip Morris International
15.3.2 Altria Group Inc.
15.3.3 British American Tobacco PLC
15.3.4 Japan Tobacco, Inc.
15.3.5 Imperial Tobacco Group
15.3.6 International Vapor Group
15.3.7 Nicotek Llc, Njoy Inc.
15.3.8 Reynolds American Inc.
15.3.9 Vmr Flavours Llc.
15.3.10 MCIG Inc.
15.3.11 ITC Limited
15.3.12 J Well France

Note: Product cover images may vary from those shown
3 of 3


4 of 3
  • Philip Morris International
  • Altria Group Inc.
  • British American Tobacco PLC
  • Japan Tobacco Inc.
  • Imperial Tobacco Group
  • International Vapor Group
  • Nicotek Llc
  • Njoy Inc.
  • Reynolds American Inc.
  • Vmr Flavours Llc.
  • MCIG Inc.
  • ITC Limited
  • J Well France
Note: Product cover images may vary from those shown