UK Living Room Furniture 2019
Summary
The "UK Living Room Furniture 2019", report offers comprehensive insight and analysis of the living room furniture market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on upholstery, living room storage and other living room furniture. Consumer data is based on our 2018 UK living room furniture survey, using a panel of 2,000 nationally representative consumers.
Scope
Reasons to buy
Summary
The "UK Living Room Furniture 2019", report offers comprehensive insight and analysis of the living room furniture market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on upholstery, living room storage and other living room furniture. Consumer data is based on our 2018 UK living room furniture survey, using a panel of 2,000 nationally representative consumers.
Scope
- Living room furniture is set to recover in 2019 after a tough 2018, when weak consumer confidence and spending power discouraged shoppers from making big ticket purchases, especially within upholstery.
- Previous declines in upholstery were counterbalanced to an extent by growth within other living room furniture, especially storage as shoppers aimed to make their homes more organised, with it being cited as the third largest purchase motivator.
- Among the retailers, IKEA and Sofology have been the main winners with the latter benefitting from its increased buying scale since being acquired by DFS.
- The winners over the next five years will be the retailers which better integrate online with its physical stores as the customer decision journey becomes increasingly multichannel.
Reasons to buy
- Discover how the customer purchasing journey for living room furniture has evolved and what steps need to be taken for retailers to capitalise on these changes.
- Identify areas where the leading living room furniture specialists are struggling
- Detect what areas have become more important to living room furniture shoppers and what encourages them to purchase in the first place.
Table of Contents
1. ISSUES AND STRATEGIESMain issues in living room furniture:
The Marie Kondo effect is driving demand for storage
Use of new technology is changing how customers shop
Amazon enters the market launching its own-brand furniture in 2019
Stores remain important when buying living room furniture
2. THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: Armchairs & Settees
Sector size and growth: Suites
Sector size and growth: Modular Sofas
Sector size and growth: Sofabeds
Sector size and growth: Pouffees and Footstools
Sector size and growth: Storage
Sector size and growth: Living room tables
Sector size and growth: Other living room seating
Online dynamics
Channels of distribution
3. THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
DFS
IKEA
ScS
Sofology
Oak Furniture Land
Harveys
Made.com
4. THE CONSUMER
Headlines
Net agreement statements
Research process
Penetration and profiles
Average spend
Purchase motivation
Price/ quality concerns
Retailer usage
Considered and used conversion
Channel usage
Drivers of retailer choice
5. METHODOLOGY
What is included
Market sizing
List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top five retailers, financial year ending 2018
Penetration by product, 2018
Average spend by subcategory
Average spend by product
Room purchased for overall living room furniture, 2018
Retailer usage by subcategory, 2018
Retailer usage by demographics, 2018
Considered, used and conversion for overall living room furniture, 2018
Channel usage for overall living room furniture, 2018
Channel usage for upholstery, 2018
Channel usage for living room storage, 2018
Channel usage for other living room furniture, 2018
Drivers of retailer choice
Drivers of retailer choice by customer, 2018
Online fulfilment for living room furniture, 2018
List of Figures
Market size - total market, 2018-24e
Market growth - total market, 2018-24e
Market volume growth - total market, 2018-24e
Market inflation growth - total market, 2018-24e
Market size - Armchairs & Settees, 2018-24e
Market growth - Armchairs & Settees, 2018-24e
Market size - Suites, 2018-24e
Market growth - Suites, 2018-24e
Market size - Modular Sofas, 2018-24e
Market growth - Modular Sofas, 2018-24e
Market size - Sofabeds, 2018-24e
Market growth - Sofabeds, 2018-24e
Market size - Pouffees and Footstools, 2018-24e
Market growth - Pouffees and Footstools, 2018-24e
Market size - Storage, 2018-24e
Market growth - Storage, 2018-24e
Market size - Living room tables, 2018-24e
Market growth - Living room tables, 2018-24e
Market size - Other living room seating, 2018-24e
Market growth - Other living room seating, 2018-24e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2018-24e
Online and offline market growth, 2018-24e
Channels of distribution, 2018e and 2023e
Top 10 living room furniture retailers, 2018e
Change in share among top 10 living room furniture retailers on 2018
living room furniture market share for DFS, 2016-18e
Retailer demographics for DFS, 2018
Customer share overall by category for DFS, 2018
living room furniture market share for IKEA, 2016-18e
Retailer demographics for IKEA, 2018
Customer share overall by category for IKEA, 2018
living room furniture market share for ScS, 2016-18e
Retailer demographics for ScS, 2018
Customer share overall by category for ScS, 2020
living room furniture market share for Sofology, 2016-18e
Retailer demographics for Sofology, 2018
Customer share overall by category for Sofology, 2018
living room furniture market share for Oak Furniture Land, 2016-18e
Retailer demographics for Oak Furniture Land, 2018
Customer share overall by category for Oak Furniture Land, 2018
Overall penetration for living room furniture, 2018
Profile by demographic for living room furniture, 2018
Penetration by region for living room furniture, 2018
Overall penetration for armchairs and settees, 2018
Profile by demographic for armchairs and settees, 2018
Penetration by region for armchairs and settees, 2018
Overall penetration for suites, 2018
Profile by demographic for suites, 2018
Penetration by region for suites, 2018
Overall penetration for seating, 2018
Profile by demographic for seating, 2018
Penetration by region for seating, 2018
Overall penetration for tables, 2018
Profile by demographic for tables, 2018
Penetration by region for tables, 2018
Overall penetration for storage, 2018
Profile by demographic for storage, 2018
Penetration by region for storage, 2018
Materials of upholstered furniture purchased
Net agreement statements, 2018
Research process for living room furniture, 2018
Time spent on research process for living room furniture, 2018
What did customers research when buying living room furniture, 2018
Purchase motivation for overall living room furniture and subcategory, 2018
Factors of importance when buying living room furniture, 2018
Price/ quality concerns by living room furniture subcategories, 2018
Average spend by product subcategory, 2018
What consumers used their living rooms for?, 2018
Retailer usage for overall living room furniture, 2018
Retailer usage for each living room furniture subcategory, 2018
Visited to used conversion rates, 2018
Retailer usage by demographic for overall living room furniture, 2018
Drivers of retailer choice, 2018
Drivers by retailer, 2018
Customer satisfaction among the leading living room furniture specialists, 2018
Channel usage for overall living room furniture when researching, 2018
Channel usage for overall living room furniture when purchasing, 2018
Online fulfilment for living room furniture, 2018
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- DFS
- IKEA
- ScS
- Sofology
- Oak Furniture Land
- Harveys
- Made.com
- Furniture Village
