Global Video Game Consumer Segmentation

There are now over 3 billion video game consumers around the world. A major challenge is identifying where these consumers are located and which platforms they are using. The Global Video Game Consumer Segmentation report is highlighted by a pivot table based spreadsheet that provides the number of game consumers by country, region, and platform.

The report also comes with a 35-page pdf summary with some key highlights. This report is available separately.

Users can run their own analysis and automatically create custom charts.

Many game consumers now play on multiple platforms: console, PC and mobile. This report allows users to identify the number of those consumers in each country and region. In addition, only consumers that pay money for games on a specific platform are included. This eliminates both double counting of multi-platform consumers and the many consumers that only play free games.

Country/Region Breakdown Includes:

• United States
• Canada
• U.K./Ireland
• Germany/Austria/Switzerland
• Belgium/Luxembourg
• Scandinavia
• France
• Italy
• Netherlands
• Spain/Portugal
• Poland
• Romania
• Russia/CIS/Ukraine
• Czech/Hungary/Slovakia
• Other Europe
• China
• Japan
• Taiwan
• South Korea
• Hong Kong/Singapore
• India
• Other Asia
• Australia/New Zealand
• Other Oceania
• All MENA
• Mexico
• Brazil
• Other Latin America
• All Sub-Sahara Africa