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UK Easter 2019

  • ID: 4787598
  • Report
  • Region: United Kingdom, Great Britain
  • 104 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Aldi
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UK Easter 2019

Summary

"UK Easter 2019", report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Easter. The report analyses the market, the major players, the main trends, and consumer attitudes.

The proportion of consumers purchasing for the Easter occasion (across both retail and leisure) rose in 2019 to reach 76.3% - a 4.0ppt increase on 2018, as consumers felt better off financially than this time last year, though compared with 2018 more consumers funded their spending using credit cards or by dipping into savings.

Scope
  • Warmer temperatures and a later date for Easter in 2019 impacted consumer behaviour and Easter spending. While the proportion of consumers purchasing for Easter increased by 6.7ppts to 75.3%, this was driven by a significant increase in the proportion of consumers purchasing gifts for Easter, while the percentage of shoppers purchasing seasonal food and drink fell.
  • Alternatives to traditional chocolate eggs helped boost penetration across Easter gifts. Penetration for full size everyday Easter eggs reached 53.1%, up 21.9ppts on 2018, and for luxury eggs penetration increased to 29.8%, as consumers with dietary requirements found more choice in both the everyday and luxury categories.
  • A growing proportion of consumers are buying personalised Easter products - 28.0% of gifts and 37.5% of cards purchased were personalised this year.
Reasons to buy
  • Use our in-depth consumer insight to learn which areas are most important to ensure that product offerings in the lead up to Easter cater to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as quality, value for money and range in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers over the Easter occasion in order to understand how to appeal shoppers and maximise market share.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Aldi
  • Card Facto
  • Co-op
  • L’Occitane
  • Lush
  • Next
  • MORE
THE KEY FINDINGS
Easter penetration rises overall, but warm weather dampens demand for traditional seasonal food
The rise of the alternative Easter egg drives Easter gift purchases

Personalised cards and fragrances present a growing opportunity for retailers
Trend insight - stores
Trend insight - online

CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Easter spending
Easter activities
Dining out choices
Dining in choices
Easter statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers

SEASONAL FOOD & DRINK
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Recipient
Average spend
Buying dynamics

SEASONAL ITEMS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics

METHODOLOGY
Technical details: consumer survey work

List of Tables
Retailer ratings across key measures - grocers, 2019
Retailer ratings across key measures - non-food retailers, 2019
Products purchased - cake, chocolate & biscuits, 2018 & 2019
Products purchased - fresh meat & vegetarian alternatives, 2018 & 2019
Products purchased - fruit & vegetables, 2018 & 2019
Products purchased - delicatessen products, 2018 & 2019
Products purchased - fish, 2018 & 2019
Products purchased - ready meals, 2018 & 2019
Products purchased - alcoholic drinks, 2018 & 2019
Products purchased - non-alcoholic drinks, 2018 & 2019
Products purchased - Easter eggs & confectionery, 2018 & 2019
Retailers used - Easter eggs & confectionery, 2018 & 2019
Products purchased - other gift food, 2018 & 2019
Retailers used - other gift food, 2018 & 2019
Products purchased - gift drink, 2018 & 2019
Retailers used - gift drink, 2018 & 2019
Products purchased - plants & flowers, 2018 & 2019
Retailers used - plants & flowers, 2018 & 2019
Products purchased - beauty & personal care, 2018 & 2019
Retailers used - beauty & personal care, 2018 & 2019
Products purchased - other non-food gifts, 2018 & 2019
Retailers used - other non-food gifts, 2018 & 2019
Products purchased - cards, 2018 & 2019
Retailers used - cards, 2018 & 2019
Products purchased - gift wrap & accessories, 2018 & 2019
Retailers used - gift wrap & accessories, 2018 & 2019
Products purchased - decorations, 2018 & 2019
Retailers used - decorations, 2018 & 2019
Products purchased - outdoor gardening products, 2018 & 2019
Retailers used - outdoor gardening products, 2018 & 2019
Products purchased - DIY & home improvement, 2018 & 2019
Retailers used - DIY & home improvement, 2018 & 2019
Products purchased - homewares, 2018 & 2019
Retailers used - homewares, 2018 & 2019
Products purchased - clothing, 2018 & 2019
Retailers used - clothing, 2018 & 2019
Products purchased - indoor plants & flowers, 2018 & 2019
Retailers used - indoor plants & flowers, 2018 & 2019
Products purchased - Electricals, 2018 & 2019
Retailers used - Electricals, 2018 & 2019

List of Figures
Easter 2019 shopper penetration (by demographic and by region) & 2018 shopper penetration
Easter shopper profile, by demographic & by region, 2019
Easter 2019 retail shopper penetration (by demographic and by region) & 2018 retail shopper penetration
Easter 2019 leisure shopper penetration (by demographic and by region) & 2018 leisure shopper penetration
Financial wellbeing compared to last year, 2018 & 2019
How consumers financed Easter spending, 2018 & 2019
Easter spending compared to last year, 2018 & 2019
The proportion of Easter spending on retail vs. leisure, 2018 & 2019
Easter activities undertaken, 2019, and ppt change on 2018
Easter dining out choices, 2018 & 2019
Easter dining in choices, 2018 & 2019
Agreement statements about Easter, 2019
Retailers that did the best job of promoting Easter, 2019
What's driving retailer selection (seasonal food & drink), 2019, and ppt change on 2018
Consumers using each channel for purchasing seasonal food & drink (browsed & purchased), 2019
Consumers using each store type for purchasing seasonal food & drink (browsed & purchased), 2019
Consumers using each device for purchasing seasonal food & drink (browsed & purchased), 2019
Fulfilment options for seasonal food & drink purchases made online, 2018 & 2019
Top 10 retailers shopped at for seasonal food & drink, 2018 & 2019
Top 10 retailers most shopped at for seasonal food & drink, 2018 & 2019
Seasonal food & drink spend, by retailer, 2019, and change on 2018 (£)
Easter 2019 seasonal food & drink penetration (by demographic) & 2018 seasonal food & drink penetration
Easter 2019 cakes, chocolate & biscuits penetration (by demographic) & 2018 cakes, chocolate & biscuits penetration
Easter 2019 fresh meat & vegetarian alternatives penetration (by demographic) & 2018 fresh meat & vegetarian alternatives penetration
Easter 2019 fruit & vegetables penetration (by demographic) & 2018 fruit & vegetables penetration
Easter 2019 delicatessen products penetration (by demographic) & 2018 delicatessen products penetration
Easter 2019 fish penetration (by demographic) & 2018 fish penetration
Easter 2019 ready meals penetration (by demographic) & ready meals penetration
Easter 2019 alcoholic drinks penetration (by demographic) & 2018 alcoholic drinks penetration
Easter 2019 non-alcoholic drinks penetration (by demographic) & 2018 non-alcoholic drinks penetration
Planned/impulse purchases (overall seasonal food & drink), 2018 & 2019
Planned/impulse purchases (seasonal food & drink categories), 2018 & 2019
What's driving retailer selection (gifts), 2019, and ppt change on 2018
Consumers using each channel for purchasing gifts (browsed & purchased), 2019
Consumers using each device for purchasing gifts (browsed & purchased), 2019
Consumers using each store type for purchasing gifts (browsed & purchased), 2019
Fulfilment options for gifts purchases made online, 2018 & 2019
Top 10 retailers shopped at for gifts, 2018 & 2019
Who consumers bought Easter gifts for, 2019, and ppt change on 2018
Average spend on gifting categories, 2019, and change on 2018 (£)
Easter 2019 gift penetration (by demographic) & 2018 gift penetration
Easter 2019 Easter eggs & confectionery penetration (by demographic) & 2018 Easter eggs & confectionery penetration
Easter 2019 other gift food penetration (by demographic) & 2018 other gift food penetration
Easter 2019 gift drink penetration (by demographic) & 2018 gift drink penetration
Easter 2019 plant & flowers penetration (by demographic) & 2018 plant & flowers penetration
Easter 2019 beauty & personal care penetration (by demographic) & 2018 beauty & personal care penetration
Easter 2019 other non-food gifts penetration (by demographic) & 2018 other non-food gifts penetration
Planned/impulse purchases (overall gifts), 2018 & 2019
Planned/impulse purchases (gift categories), 2018 & 2019
Personalisation (overall gifts), 2019 & 2018
Personalisation (gift categories), 2019 & 2018
What's driving retailer selection (seasonal items), 2019, and ppt change on 2018
Consumers using each channel for purchasing seasonal items (browsed & purchased), 2019
Consumers using each store type for purchasing seasonal items (browsed & purchased), 2019
Consumers using each device for purchasing seasonal items (browsed & purchased), 2019
Fulfilment options for seasonal items purchases made online, 2018 & 2019
Average spend on seasonal item categories, 2019, and change on 2018 (£)
Top 10 retailers shopped at for seasonal items, 2018 & 2019
Easter 2019 seasonal items penetration (by demographic) & 2018 seasonal items penetration
Easter 2019 cards penetration (by demographic) & 2018 cards penetration
Easter 2019 gift wrap & accessories penetration (by demographic) & 2018 gift wrap & accesories penetration
Easter 2019 decorations penetration (by demographic) & 2018 decorations penetration
Easter 2019 outdoor gardening products penetration (by demographic) & 2018 outdoor gardening products penetration
Easter 2019 DIY & home improvement penetration (by demographic) & 2018 DIY & home improvement penetration
Easter 2019 homewares penetration (by demographic) & 2018 homewares penetration
Easter 2019 clothing penetration (by demographic) & 2018 clothing penetration
Easter 2019 indoor plants & flowers penetration (by demographic) & 2018 indoor plants & flowers penetration
Easter 2019 electricals penetration (by demographic) & 2018 electricals penetration
Planned/impulse purchases (overall seasonal items), 2018 & 2019
Planned/impulse purchases (seasonal items categories), 2018 & 2019
Personalisation (overall seasonal items), 2019 & 2018
Personalisation (seasonal items categories), 2019 & 2018
Note: Product cover images may vary from those shown
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  • The Perfume Shop
  • Waitrose
  • Lindt
  • Thorntons
  • Next
  • Wilko
  • Marks & Spencer
  • Cards Galore
  • Clintons
  • Paperchase
  • Morrisons
  • ASDA
  • Lidl
  • Hotel Chocolat
  • Co-op
  • Amazon
  • Card Facto
Note: Product cover images may vary from those shown
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