United Kingdom (UK) Easter Market Analysis, Trends, Consumer Attitudes, Buying Dynamics and Major Players, 2024 Update

The UK Easter 2024 report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Easter. The report analyses the major players, the main trends, and consumer attitudes.

The proportion of consumers that stated that they bought something for Easter fell in 2024, as fewer consumers chose to spend on the event. The proportion of Easter shoppers purchasing food & drink held up better than other categories, though did still fall year-on-year. This better performance was due to consumers spontaneously picking up Easter bits, such as chocolate, within their usual trips to grocers and convenience stores.

Scope

• Fewer consumers purchased Easter related retail goods, but food & drink held up better, aided by spontaneous purchases
• Demand for Easter eggs grows as consumers opt for smaller ticket spend
• Easter participation increases as consumers appreciate the long weekend over the religious significance of Easter

Reasons to Buy

• Identify the key retailers used by consumers to purchase products for Easter across the various categories.
• Understand the key drivers which consumers rate as the most important when choosing which retailers to shop for across different product categories.
• Identify the different channels used by consumers to purchase Easter products.