According to the survey, the number of Taiwanese consumers preferring both physical & online shopping and online shopping-only is increasing; the number of consumers preferring to shop only at physical stores, however, is declining, indicating that online retail platforms have become an important channel for consumers when they want to make purchases. This report provides an analysis of Taiwanese consumers’ buying behavior towards fast-moving consumer goods and smart home appliances and examines the findings from various perspectives.
List of Topics
- Overview of Taiwan's retail channels such as physical and online and four types of retail channels in 2017 and 2018, and includes the survey findings regarding differences across shopping platforms, PC and mobile devices, payment and delivery methods, and age cohorts
- Online shopping behavior of Taiwan's consumers towards fast-moving consumer goods and includes the survey findings regarding differences across information-acquiring channels, shopping platforms, and purchase channels.
- Online shopping behavior of Taiwan's consumers towards smart home appliances and includes the survey findings regarding differences across shopping platforms, and purchase channels.
Table of Contents
Samples
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Companies Mentioned
A selection of companies mentioned in this report includes:
- book.com
- Carousell
- Citiesocial
- Chemical Shopping
- eBay
- ET Mall
- Friday plus
- Friday
- Hawley & Hazel
- Gomaji
- Kimberly-Clark
- Kao Taiwan
- Kuo Brothers
- Momo
- Myfone Shopping
- Pchome
- Pcone.com.tw
- pcstore.com.tw
- Pinkoi
- Rakuten
- Ruten
- Shopee
- S. C. Johnson & Son
- Taobao
- Udn Shopping
- Unicharm
- Unilever
- Yahoo
- Yuen Foong Yu
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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