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Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2024

  • ID: 4791785
  • Report
  • July 2019
  • Region: Global
  • 124 Pages
  • Markets and Markets
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The Global Influencer Marketing Platform Market is Expected to Grow from USD 5.5 Billion in 2019 to USD 22.3 Billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.4%

FEATURED COMPANIES

  • AspireIQ
  • Influence4you
  • IZEA
  • Klear
  • Lefty
  • Lumanu
  • MORE

Customers’ shift toward video-based content across over-the-top (OTT) space to drive the adoption of influencer marketing platform across end users

The publisher expects the global influencer marketing platform market to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period. Major growth factors for the market include customers’ shift toward video-based content across over-the-top (OTT) space and the need for reducing authentication & identification costs. However, security and privacy issues with new advanced technologies would limit the market growth.

Health and wellness to grow at a higher CAGR during the forecast period

Based on end-user, the influencer marketing platform market is divided into fashion & lifestyle, agencies & public relations, retail & consumer goods, health & wellness, banking & financial institutes, travel & tourism and others. The influencer marketing platform market has a sustainable future in the healthcare sector as efforts are being made to spread awareness of lifestyle & wellness programs and medical care. The end-users are benefited in various ways through influencer marketing as they understand about the numerous products which help them identifying authentic products and services. Influencer marketing solutions are an effective marketing tool, which aid various hospitals and health providers in increasing patient engagement, branding, and professional reputation building.

Large enterprises to hold a higher market share during the forecast period

Organizations have been gradually recognizing the importance of influencer marketing platform software and have started deploying them as per their needs and available resources. Conventional marketing and advertisement techniques are not sufficient in the age of social media. These techniques don’t create much impact over the customers and results in wastage of the money and efforts. Wherein, influencer marketing technique targets the people who pursue hobbies and interest in the same area that enables marketers to identify their targeted prospectus and build a relationship with them through social media personalities.

Influencer marketing platform market in Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

The high growth in the APAC market is attributed to the significant growth potential, increasing social media adoption, and rising digitalization with an increasing need to remain globally competitive. Furthermore, the inclination of APAC countries toward emerging technologies such as Artificial Intelligence (AI) is also expected to fuel the growth of the influencer marketing platform market. However, the lack of technological awareness, privacy issues, and limited technical expertise in advanced technologies remain significant hurdles in the influencer marketing platform adoption across the region. The cloud-based influencer marketing platforms present an optimal solution for these countries by minimizing integration complexities and installation costs.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the influencer marketing platform market.

  • By Company – Tier 1–10%, Tier 2–25%, and Tier 3–65%
  • By Designation – C-Level–25%, Director Level–50%, and Others–25%
  • By Region – North America–40%, Europe–30%, and APAC–20%, RoW – 10%

The influencer marketing platform market comprises major solution providers such as IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), Launchmetrics (US), Julius (US), Klear (US), Upfluence (US), AspireIQ (US), Mavrck (US), Onalytica (UK), Lumanu (US), Lefty (France), Linqia (US), and Social Beat (India). The study includes an in-depth competitive analysis of these key players in the influencer marketing platform market with their company profiles, recent developments, and key market strategies.

Research Coverage
The influencer marketing platform market revenue is classified primarily into revenues from solution and services. Solution revenue is associated with the platform, tools, marketplaces, and SaaS offerings while services’ revenue is associated with deployment and integration, support and maintenance, and consulting services. The market is also segmented based on application, organization size, end user, and region.

Key benefits of the report

  • The report would help the market leaders/new entrants in the market with the information on the closest approximations of the revenue numbers for the overall influencer marketing platform market and the subsegments.
  • The report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies.
  • The report also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AspireIQ
  • Influence4you
  • IZEA
  • Klear
  • Lefty
  • Lumanu
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Competitive Leadership Mapping Research Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Influencer Marketing Platform Market
4.2 Market,  By Application (2019-2024)
4.3 Market: Market Share Across Regions

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Customers’ Shift Toward Video-Based Content Across the Ott Space
5.2.1.2 Increase in Adoption of Ad-Blocking Software
5.2.2 Restraints
5.2.2.1 Lack of Capabilities to Measure Campaign Effectiveness
5.2.3 Opportunities
5.2.3.1 Influencer Marketing Platform to Gain Customer Trust and Create New Brand Image
5.2.3.2 Influencer Marketing to Increase Demand for Big Data Analytics, Ai, and Ml
5.2.4 Challenges
5.2.4.1 Increase in the Number of Fake Followers
5.2.5 Influencer Marketing Platform Market: use Cases
5.2.5.1 To Regain Attention From Target Consumers With the Influencer Marketing Platform From Traackr
5.2.5.2 To Boost Sales on Father’s Day Through Influencers
5.2.5.3 To Conduct a Campaign for Promoting Britain’s Economical Tourism Across Europe Through Influencers
5.2.5.4 To Create a Brand Awareness in the Highly Competitive European Market
5.2.6 Regulatory Implications
5.2.7 Federal Trade Commission
5.2.8 General Data Protection Regulation
5.2.9 Governance, Risk, and Compliance Standards
5.2.10 Health Information Technology for Economic and Clinical Health
5.2.11 Health Insurance Portability and Accountability Act

6 Influencer Marketing Platform Market, By Component
6.1 Introduction
6.2 Solutions
6.2.1 Increasing Need to Identify Right Influencers to Drive the Market Growth
6.3 Services
6.3.1 Consulting
6.3.1.1 Need for Enhanced Strategic Outlook, Improved Performance Efficiencies, and Business Transformation to Drive the Consulting Services
6.3.2 Deployment and Integration
6.3.2.1 Rise in the Adoption of Influencer Marketing Platform Solutions With Inherent Need to Align the Solution to the Client Environment to Drive the Deployment and Integration Services
6.3.3 Support and Maintenance
6.3.3.1 Complexity of Operations and the Need for Regular Assistance During the Software Lifecycle to Foster the Growth of Support and Maintenance Services

7 Influencer Marketing Platform Market, By Application
7.1 Introduction
7.2 Search and Discovery
7.2.1 Need of Identifying Potential Influencers for Marketing Campaigns
7.3 Campaign Management
7.3.1 Growing Need for Building Customer Communication to Drive the Campaign Management
7.4 Influencer Relationship Management
7.4.1 to Build Long-Term Relationship With Influencers to Enhance Brand Trust Among Customers
7.5 Analytics and Reporting
7.5.1 Increasing Data Across Social Media to Drive the Growth of Analytics and Reporting
7.6 Compliance Management and Fraud Detection
7.6.1 Need for Reducing Fraudulent Activities to Drive  the Growth
7.7 Others

8 Influencer Marketing Platform Market,  By Organization Size
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Increasing Competition Among Large Enterprises to Acquire Large Number of Customer Base to Foster the Growth of Influencer Marketing
8.3 Large Enterprises
8.3.1 Increasing Adoption of Advanced Technologies to Drive the Adoption of Influencer Marketing Platform in Large Enterprises

9 Influencer Marketing Platform Market, By End User
9.1 Introduction
9.2 Fashion and Lifestyle
9.2.1 Need for Higher Customer Engagement and Enhanced Brand Recognition to Drive the Growth of the Market for Fashion and Lifestyle
9.3 Agencies and Public Relations
9.3.1 Need for Comprehensive Social Media Marketing Solution Driving the Adoption of Influencer Marketing Platform Among Agencies and PR
9.4 Retail and Consumer Goods
9.4.1 Increasing Competition Among Retailers to Drive the Adoption
9.5 Health and Wellness
9.5.1 to Spread Awareness and Promote Lifestyle Wellness Programs
9.6 Adtech
9.6.1 Increasing Need of Identifying Buyer’s Preferences to Drive the Growth
9.7 Banking and Finance
9.7.1 Need to Promote Financial Offerings Driving the Adoption of Influencer Marketing Platforms
9.8 Travel and Tourism
9.8.1 Increasing Discussion on Travel Locations Across Social Media to Drive the Adoption of Influencer Marketing Platform
9.9 Others

10 Influencer Marketing Platform Market, By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Rapid Growth of Technologies and Infrastructures to Increase the Adoption of Influencer Marketing Platform Solutions in the US
10.2.2 Canada
10.2.2.1 Increasing Adoption of Ai Technology Among Banking and Retail Industry to Drive the Adoption of Influencer Marketing Platforms in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Increasing Adherence of Compliance Policies Among Influencer Marketing Solution Providers to Boost Adoption of Influencer Marketing Solutions in the UK
10.3.2 France
10.3.2.1 Increasing use of Fashion and Lifestyle Products to Create Potential Market for Influencer Marketing Platform in France
10.3.3 Germany
10.3.3.1 Rising use of Online Content to Drive the Market Growth in Germany
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Demand for Online Shopping to Surge the Adoption of Influencer Marketing Platforms in China
10.4.2 India
10.4.2.1 Companies From Other Region Expanding and Collaborating With Indian Brands to Grow Their Business in India
10.4.3 Australia and New Zealand
10.4.3.1 Growing Focus of Influencer Marketing Platform Solution Providers in Anz to Drive Market Growth
10.4.4 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.1.1 Emerging Startups in Brazil to Drive Growth of Influencer Marketing Platform Market
10.5.2 Mexico
10.5.2.1 Increasing use of New Technologies to Secure Financial and Personal Data to Create Demand for Influencer Marketing Platform Solutions in Mexico
10.5.3 Rest of Latin America
10.6 Middle East and Africa
10.6.1 South Africa
10.6.1.1 Increasing Research and Development Activities to Increase the Need for Influencer Marketing Platform Technology Among Retailers
10.6.2 Middle East
10.6.2.1 Increasing Internet Connections and Social Media Users to Trigger the Growth of the Influencer Marketing Platform Market in the Middle East

11 Competitive Landscape
11.1 Competitive Leadership Mapping
11.1.1 Progressive Companies
11.1.2 Responsive Companies
11.1.3 Dynamic Companies
11.1.4 Starting Blocks
11.2 Strength of Product Portfolio
11.3 Business Strategy Excellence

12 Company Profiles
12.1 Introduction
12.2 IZEA
12.3 HYPR
12.4 Traackr
12.5 InfluencerDB
12.6 Launchmetrics
12.7 Julius
12.8 Klear
12.9 Upfluence
12.10 AspireIQ
12.11 Mavrck
12.12 Influence4you
12.13 Onalytica
12.14 Lumanu
12.15 Lefty
12.16 Linqia
12.17 Social Beat

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store
13.3 Available Customization
13.4 Related Reports
13.5 Author Details

List of Tables (59 Tables)

Table 1 Factor Analysis
Table 2 Evaluation Criteria
Table 3 Influencer Marketing Platform Market Size and Growth Rate, 2017–2024 (USD Million, Y-O-Y %)
Table 4 Market Size, By Component, 2017–2024 (USD Million)
Table 5 Solutions:Market Size, By Region, 2017–2024 (USD Million)
Table 6 Services: Market Size, By Type, 2017–2024 (USD Million)
Table 7 Services: Influencer Marketing Platform Market Size, By Region, 2017–2024 (USD Million)
Table 8 Consulting Market Size, By Region, 2017–2024 (USD Million)
Table 9 Deployment and Integration Market Size, By Region, 2017–2024 (USD Million)
Table 10 Support and Maintenance Market Size, By Region, 2017–2024 (USD Million)
Table 11 Influencer Marketing Platform Market Size, By Application, 2017–2024 (USD Million)
Table 12 Search and Discovery: Market Size, By Region, 2017–2024 (USD Million)
Table 13 Campaign Management: Market Size, By Region, 2017–2024 (USD Million)
Table 14 Influencer Relationship Management: Market Size, By Region, 2017–2024 (USD Million)
Table 15 Analytics and Reporting: Market Size, By Region, 2017–2024 (USD Million)
Table 16 Compliance Management and Fraud Detection: Influencer Marketing Platform Market Size, By Region, 2017–2024 (USD Million)
Table 17 Other Applications: Market Size, By Region, 2017–2024 (USD Million)
Table 18 Market Size, By Organization Size, 2017–2024 (USD Million)
Table 19 Small and Medium-Sized Enterprises: Market Size, By Region, 2017–2024 (USD Million)
Table 20 Large Enterprises: Market Size, By Region, 2017–2024 (USD Million)
Table 21 Influencer Marketing Platform Market Size, By End User, 2017–2024 (USD Million)
Table 22 Fashion and Lifestyle: Market Size, By Region, 2017–2024 (USD Million)
Table 23 Agencies and Pr: Market Size, By Region, 2017–2024 (USD Million)
Table 24 Retail and Consumer Goods: Market Size, By Region, 2017–2024 (USD Million)
Table 25 Health and Wellness: Market Size, By Region, 2017–2024 (USD Million)
Table 26 Adtech: Market Size, By Region, 2017–2024 (USD Million)
Table 27 Banking and Finance: Market Size, By Region, 2017–2024 (USD Million)
Table 28 Travel and Tourism: Market Size, By Region, 2017–2024 (USD Million)
Table 29 Other End Users: Market Size, By Region, 2017–2024 (USD Million)
Table 30 Influencer Marketing Platform Market Size, By Region, 2017–2024 (USD Million)
Table 31 North America: Market Size, By Component, 2017–2024 (USD Million)
Table 32 North America: Market Size, By Service, 2017–2024 (USD Million)
Table 33 North America: Market Size, By Application, 2017–2024 (USD Million)
Table 34 North America: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 35 North America: Market Size, By End User, 2017–2024 (USD Million)
Table 36 North America: Market Size, By Country, 2017–2024 (USD Million)
Table 37 Europe: Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 38 Europe: Market Size, By Service, 2017–2024 (USD Million)
Table 39 Europe: Market Size, By Application, 2017–2024 (USD Million)
Table 40 Europe: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 41 Europe: Market Size, By End User, 2017–2024 (USD Million)
Table 42 Europe: Market Size, By Country, 2017–2024 (USD Million)
Table 43 Asia Pacific: Market Size, By Component, 2017–2024 (USD Million)
Table 44 Asia Pacific: Influencer Marketing Platform Market Size, By Service, 2017–2024 (USD Million)
Table 45 Asia Pacific: Market Size, By Application, 2017–2024 (USD Million)
Table 46 Asia Pacific: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 47 Asia Pacific: Market Size, By End User, 2017–2024 (USD Million)
Table 48 Asia Pacific: Market Size, By Country, 2017–2024 (USD Million)
Table 49 Latin America: Market Size, By Component, 2017–2024 (USD Million)
Table 50 Latin America: Market Size, By Service, 2017–2024 (USD Million)
Table 51 Latin America: Influencer Marketing Platform Market Size, By Application, 2017–2024 (USD Million)
Table 52 Latin America: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 53 Latin America: Market Size, By End User, 2017–2024 (USD Million)
Table 54 Latin America: Market Size, By Country, 2017–2024 (USD Million)
Table 55 Middle East and Africa: Platform Market Size, By Component, 2017–2024 (USD Million)
Table 56 Middle East and Africa: Platform Market Size, By Service, 2017–2024 (USD Million)
Table 57 Middle East and Africa: Influencer Marketing Platform Market Size, By Application, 2017–2024 (USD Million)
Table 58 Middle East and Africa: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 59 Middle East and Africa: Market Size, By Sub-Region, 2017–2024 (USD Million)

List of Figures (25 Figures)

Figure 1 Global Market: Research Design
Figure 2 Influencer Marketing Platform Market: Market Estimation and Forecast Methodology
Figure 3 Market Overview
Figure 4 Highest Growth Segments in the  Market
Figure 5 Market, By Component (2019 Vs. 2024)
Figure 6 Market, By Organization Size (2019–2024)
Figure 7 Increasing Demand for Robust Influencer Search and Discovery Tools Across Fashion and Lifestyle Industry to Drive the Market
Figure 8 Influencer Marketing Platform Market, By Application (2019–2024)
Figure 9 North America to Account for the Highest Market Share in 2019
Figure 10 Drivers, Restraints, Opportunities, and Challenges: Market
Figure 11 Services Segment to Grow at a Higher CAGR During the Forecast Period
Figure 12 Support and Maintenance Segment to Grow at the Highest CAGR During the Forecast Period
Figure 13 Influencer Relationship Management Application to Grow at a Higher CAGR During the Forecast Period
Figure 14 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 15 Health and Wellness Segment to Grow at the Highest CAGR During the Forecast Period
Figure 16 Asia Pacific to Register the Highest Growth Rate During the Forecast Period
Figure 17 North America: Market Snapshot
Figure 18 Asia Pacific: Market Snapshot
Figure 19 Influencer Marketing Platform Market (Global) Competitive Leadership Mapping, 2019
Figure 20 IZEA: Company Snapshot
Figure 21 IZEA: SWOT Analysis
Figure 22 HYPR: SWOT Analysis
Figure 23 Traackr: SWOT Analysis
Figure 24 InfluerncerDB : SWOT Analysis
Figure 25 Launchmetrics: SWOT Analysis

Note: Product cover images may vary from those shown
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  • AspireIQ
  • HYPR
  • IZEA
  • Influence4you
  • InfluencerDB
  • Julius
  • Klear
  • Launchmetrics
  • Lefty
  • Linqia
  • Lumanu
  • Mavrck
  • Onalytica
  • Social Beat
  • Traackr
  • Upfluence
Note: Product cover images may vary from those shown
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