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Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2024

  • ID: 4791785
  • Report
  • Region: Global
  • 122 Pages
  • Markets and Markets
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The Global Influencer Marketing Platform Market is Expected to Grow from USD 5.5 Billion in 2019 to USD 22.3 Billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.4%

FEATURED COMPANIES

  • Aspireiq
  • Influencerdb
  • Julius
  • Launchmetrics
  • Linqia
  • Mavrck
  • MORE

Customers’ shift toward video-based content across over-the-top (OTT) space to drive the adoption of influencer marketing platform across end-users

This company expects the global influencer marketing platform market to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period. Major growth factors for the market include customers’ shift toward video-based content across over-the-top (OTT) space and the need for reducing authentication & identification costs. However, security and privacy issues with new advanced technologies would limit the market growth.

Health and wellness to grow at a higher CAGR during the forecast period

Based on end-user, the influencer marketing platform market is divided into fashion & lifestyle, agencies & public relations, retail & consumer goods, health & wellness, banking & financial institutes, travel & tourism and others. The influencer marketing platform market has a sustainable future in the healthcare sector as efforts are being made to spread awareness of lifestyle & wellness programs and medical care. The end-users are benefited in various ways through influencer marketing as they understand about the numerous products which help them identifying authentic products and services. Influencer marketing solutions are an effective marketing tool, which aid various hospitals and health providers in increasing patient engagement, branding, and professional reputation building.

Large enterprises to hold a higher market share during the forecast period

Organizations have been gradually recognizing the importance of influencer marketing platform software and have started deploying them as per their needs and available resources. Conventional marketing and advertisement techniques are not sufficient in the age of social media. These techniques don’t create much impact over the customers and results in wastage of the money and efforts. Wherein, influencer marketing technique targets the people who pursue hobbies and interest in the same area that enables marketers to identify their targeted prospectus and build a relationship with them through social media personalities.

Influencer marketing platform market in Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

The high growth in the APAC market is attributed to the significant growth potential, increasing social media adoption, and rising digitalization with an increasing need to remain globally competitive. Furthermore, the inclination of APAC countries toward emerging technologies such as Artificial Intelligence (AI) is also expected to fuel the growth of the influencer marketing platform market. However, the lack of technological awareness, privacy issues, and limited technical expertise in advanced technologies remain significant hurdles in the influencer marketing platform adoption across the region. The cloud-based influencer marketing platforms present an optimal solution for these countries by minimizing integration complexities and installation costs.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the influencer marketing platform market.

  • By Company – Tier 1–10%, Tier 2–25%, and Tier 3–65%
  • By Designation – C-Level–25%, Director Level–50%, and Others–25%
  • By Region – North America–40%, Europe–30%, and APAC–20%, RoW – 10%

The influencer marketing platform market comprises major solution providers such as IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), Launchmetrics (US), Julius (US), Klear (US), Upfluence (US), AspireIQ (US), Mavrck (US), Onalytica (UK), Lumanu (US), Lefty (France), Linqia (US), and Social Beat (India). The study includes an in-depth competitive analysis of these key players in the influencer marketing platform market with their company profiles, recent developments, and key market strategies.

Research Coverage

The influencer marketing platform market revenue is classified primarily into revenues from solution and services. Solution revenue is associated with the platform, tools, marketplaces, and SaaS offerings while services’ revenue is associated with deployment and integration, support and maintenance, and consulting services. The market is also segmented based on application, organization size, end-user, and region.

Key benefits of the report

The report would help the market leaders/new entrants in the market with the information on the closest approximations of the revenue numbers for the overall influencer marketing platform market and the subsegments. The report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities. 

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Aspireiq
  • Influencerdb
  • Julius
  • Launchmetrics
  • Linqia
  • Mavrck
  • MORE

1 Introduction  
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Market Segmentation
1.5 Regions Covered
1.6 Years Considered for the Study
1.7 Currency Considered
1.8 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Microquadrant Research Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Research Assumptions
2.7 Limitations

3 Market Overview and Industry Trends
3.1 Introduction
3.2 Market Dynamics
3.2.1 Drivers
3.2.1.1 Customer Shift Towards Video-Based Content Across Over the Top (Ott) Space
3.2.1.2 Rising Ad-Blocking to Enhance Adoption of Influencer Marketing Platform
3.2.2 Restraints
3.2.2.1 Measuring the Effectiveness of Campaigns
3.2.3 Opportunities
3.2.3.1 To Gain Consumer Trust and Create New Brand Image
3.2.3.2 Increasing Need of Big Data Analytics, AI and Machine Learning for Influencer Marketing
3.2.4 Challenges
3.2.4.1 Rise of Fake Followers
3.3 Industry Trends
3.3.1 Influencer Marketing Platform Market: Use Cases
3.3.1.1 Regaining the Attention From Target Consumers With Influencer Marketing Platform From Traackr
3.3.1.2 To Boost Sales During Father’s Day Through Influencers
3.3.1.3 Conduct Campaign to Spread Awareness Regarding Britain’s Economical Tourism Across Europe Through Influencers
3.3.2 Regulatory Implications
3.3.3 Introduction
3.3.4 General Data Protection Regulation (GDPr)
3.3.5 Governance, Risk, and Compliance (GRC) Standards
3.3.6 EU Data Protection Regulation
3.3.7 Health Information Technology for Economic and Clinical Health (HITech)
3.3.8 Health Insurance Portability and Accountability Act (HIPAA)

4 Influencer Marketing Platform Market By Component
4.1 Introduction
4.2 Solution
4.2.1 Increasing Need of Identifying Right Influencer to Drive the Growth
4.3 Services
4.3.1 Consulting
4.3.1.1 Need for Enhanced Strategic Outlook, Improved Performance Efficiencies, and Business Transformation to Drive the Consulting Services
4.3.2 Deployment and Integration
4.3.2.1 Rise in the Adoption of Influencer Marketing Platform Solutions With Inherent Need to Align Solution to the Client Environment to Drive the Deployment and Integration Services
4.3.3 Support and Maintenance
4.3.3.1 Complexity of Operations and the Need for Regular Assistance During the Software Lifecycle to Foster the Growth of Support and Maintenance Services

5 Influencer Marketing Platform Market By Application
5.1 Introduction
5.2 Search and Discovery
5.2.1 Need for Identifying Potential Influencer for the Marketing Campaigns
5.3 Campaign Management
5.3.1 The Advantage of Customer Authentication During Live Conversation has Increased Its Significance
5.4 Influencer Relationship Management
5.4.1 To Build Long Term Relationship With Influencers to Enhance Brand Trust Among Customers
5.5 Analytics and Reporting
5.6 Compliance Management and Fraud Detection
5.7 Others

6 Influencer Marketing Platform Market By Organization Size
6.1 Introduction
6.2 Small and Medium-Sized Enterprises
6.2.1 Need for Viable Cloud-Based Biometrics Solutions to Drive the Adoption of Influencer Marketing Platform in Small and Medium-Sized Enterprises
6.3 Large Enterprises
6.3.1 Increasing Adoption of Advanced Technologies to Drive the Adoption of Influencer Marketing Platform in Large Enterprises

7 Influencer Marketing Platform Market By End User
7.1 Introduction
7.2 Fashion and Lifestyle
7.3 Agencies and Public Relations
7.3.1 Need for Comprehensive Social Media Marketing Solution Driving the Adoption of Influencer Marketing Platform Among Agencies and Pr
7.4 Retail and Consumer Goods
7.4.1 Need for Enhanced, User-Friendly Authentication Techniques Would Foster the Adoption of Influencer Marketing Platform
7.5 Health and Wellness
7.5.1 Need to Protect Large Volume of Sensitive Data Driving the Adoption of Influencer Marketing Platform Solutions
7.6 Ad-Tech
7.6.1 Need to Identify the Migrants Origin to Drive the Growth
7.7 Banking and Financial Institutes
7.7.1 Need to Protect Large Volume of Sensitive Data Driving the Adoption of Influencer Marketing Platform Solutions
7.8 Travel and Tourism
7.8.1 Need to Protect Large Volume of Sensitive Data Driving the Adoption of Influencer Marketing Platform Solutions
7.9 Others

8 Geographic Analysis
8.1 Introduction
8.2 North America
8.2.1 United States
8.2.1.1 Rapid Growth of Technological and Infrastructural Development in the Country to Lead High Adoption of Influencer Marketing Platform Solutions
8.2.2 Canada
8.2.2.1 Increasing Adoption of AI Technology Among Banking and Telecom Industry to Drive the Adoption of Influencer Marketing Platform in Canada
8.3 Europe
8.3.1 United Kingdom
8.3.1.1 Increasing Digitization of Fashion to Boost the Demand for Retail Fitting Room Solutions in the Country
8.3.2 Germany
8.3.2.1 Increasing Need for Authentication of Migrants
8.3.3 France
8.3.3.1 Growing Security Issues and Increasing Need for Preventing Cybercrimes to Adopt Influencer Marketing Platform Solutions
8.3.1 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.1.1 Demand for Enhanced Security and Prevent the Criminal Activities to Enhance the Growth
8.4.2 ANZ
8.4.2.1 Influencer Marketing Platform Solution Providers’ Growing Focus in Japan to Drive Market Growth
8.4.3 India
8.4.3.1 Companies Expanding and Collaborating to Grow Their Business in India
8.4.4 Singapore
8.4.4.1 Increasing Need for Secured Financial Transactions to Enhance the Deployment of Influencer Marketing Platform Solutions
8.4.5 Rest of Asia Pacific
8.5 Latin America
8.5.1 Brazil
8.5.1.1 Emerging Startups in Brazil to Drive the Influencer Marketing Platform Market
8.5.2 Mexico
8.5.2.1 Growing Use of New Technologies to Secure Financial and Personal Data in Mexico to Create the Demand for Influencer Marketing Platform Solutions
8.5.3 Rest of Latin America
8.6 Middle East and Africa
8.6.1 South Africa
8.6.1.1 Increasing Research and Development to Instigate the Need for Influencer Marketing Platform Technology for Retailers
8.6.2 Middle East

9 Company Profiles
9.1 Introduction
9.2 IZEA
9.2.1 Business Overview
9.2.2 Platforms Offered
9.2.3 Recent Developments
9.2.4 SWOT Analysis
9.2.5 MnM View
9.3 HYPR
9.3.1 Business Overview
9.3.2 Platforms Offered
9.3.3 Recent Developments
9.3.4 SWOT Analysis
9.3.5 MnM View
9.4 Traackr
9.4.1 Business Overview
9.4.2 Platforms Offered
9.4.3 Recent Developments
9.4.4 SWOT Analysis
9.4.5 MnM View
9.5 Influencerdb
9.5.1 Business Overview
9.5.2 Platforms Offered
9.5.3 Recent Developments
9.5.4 SWOT Analysis
9.5.5 MnM View
9.6 Launchmetrics
9.6.1 Business Overview
9.6.2 Solutions Offered
9.6.3 Recent Developments
9.6.4 SWOT Analysis
9.6.5 MnM View
9.7 Julius
9.7.1 Business Overview
9.7.2 Platforms Offered
9.7.3 Recent Developments
9.8 Klear
9.8.1 Business Overview
9.8.2 Software Offered
9.8.3 Recent Developments
9.9 Upfluence
9.9.1 Business Overview
9.9.2 Software Offered
9.9.3 Recent Developments
9.10 Aspireiq
9.10.1 Business Overview
9.10.2 Platforms Offered
9.10.3 Recent Developments
9.11 Mavrck
9.11.1 Business Overview
9.11.2 Platforms Offered
9.11.3 Recent Developments
9.12 Onalytica
9.13 Lumanu
9.14 Lefty
9.15 Linqia
9.16 Social Beat

10 Appendix
10.1 Discussion Guide
10.2 Knowledge Store: Subscription Portal
10.3 Available Customization
10.4 Related Reports
10.5 Author Details

List of Tables

Table 1 Evaluation Criteria
Table 2 Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 3 Solution: Market Size By Region, 2017–2024 (USD Million)
Table 4 Services Market Size, By Type, 2017–2024 (USD Million)
Table 5 Services Market Size, By Region, 2017–2024 (USD Million)
Table 6 Consulting Market Size, By Region, 2017–2024 (USD Million)
Table 7 Deployment and Integration Market Size, By Region, 2017–2024 (USD Million)
Table 8 Support and Maintenance Market Size, By Region, 2017–2024 (USD Million)
Table 9 Influencer Marketing Platform Market Size, By Application, 2017–2024 (USD Million)
Table 10 Search and Discovery: Market Size By Region, 2017–2024 (USD Million)
Table 11 Fraud Detection and Prevention: Market Size By Region, 2017–2024 (USD Million)
Table 12 Influencer Relationship Management: Market Size By Region, 2017–2024 (USD Million)
Table 13 Analytics and Reporting: Market Size By Region, 2017–2024 (USD Million)
Table 14 Compliance Management and Fraud Detection: Market Size By Region, 2017–2024 (USD Million)
Table 15 Others: Market Size By Region, 2017–2024 (USD Million)
Table 16 Influencer Marketing Platform Market Size, By Organization Size, 2017–2024 (USD Million)
Table 17 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 18 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 19 Influencer Marketing Platform Market Size, By End User, 2017–2024 (USD Million)
Table 20 Fashion and Lifestyle: Market Size By Region, 2017–2024 (USD Million)
Table 21 Agencies and PR: Market Size By Region, 2017–2024 (USD Million)
Table 22 Retail and Consumer Goods: Market Size By Region, 2017–2024 (USD Million)
Table 23 Health and Wellness: Market Size By Region, 2017–2024 (USD Million)
Table 24 Ad-Tech: Market Size By Region, 2017–2024 (USD Million)
Table 25 Banking and Finance: Market Size By Region, 2017–2024 (USD Million)
Table 26 Travel and Tourism: Market Size By Region, 2017–2024 (USD Million)
Table 27 Others: Market Size By Region, 2017–2024 (USD Million)
Table 28 Influencer Marketing Platform Market Size, By Region, 2017–2024 (USD Million)
Table 29 North America: Market Size By Component, 2017–2024 (USD Million)
Table 30 North America: Market Size By Services, 2017–2024 (USD Million)
Table 31 North America: Market Size By Application, 2017–2024 (USD Million)
Table 32 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 33 North America: Market Size By End User, 2017–2024 (USD Million)
Table 34 North America: Market Size By Country, 2017–2024 (USD Million)
Table 35 Europe: Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 36 Europe: Market Size By Services, 2017–2024 (USD Million)
Table 37 Europe: Market Size By Application, 2017–2024 (USD Million)
Table 38 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 39 Europe: Market Size By End User, 2017–2024 (USD Million)
Table 40 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 41 Asia Pacific: Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 42 Asia Pacific: Market Size By Services, 2017–2024 (USD Million)
Table 43 Asia Pacific: Market Size By Application, 2017–2024 (USD Million)
Table 44 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 45 Asia Pacific: Market Size By End User, 2017–2024 (USD Million)
Table 46 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 47 Latin America: Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 48 Latin America: Market Size By Service, 2017–2024 (USD Million)
Table 49 Latin America: Market Size By Professional Service, 2017–2024 (USD Million)
Table 50 Latin America: Market Size By Type, 2017–2024 (USD Million)
Table 51 Latin America: Market Size By Application, 2017–2024 (USD Million)
Table 52 Latin America: Market Size By Deployment Mode, 2017–2024 (USD Million)
Table 53 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 54 Latin America: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 55 Latin America: Market Size By Sub-Region, 2017–2024 (USD Million)
Table 56 Middle East and Africa: Influencer Marketing Platform Market Size, By Component, 2017–2024 (USD Million)
Table 57 Middle East and Africa: Market Size By Service, 2017–2024 (USD Million)
Table 58 Middle East and Africa: Market Size By Professional Service, 2017–2024 (USD Million)
Table 59 Middle East and Africa: Market Size By Type, 2017–2024 (USD Million)
Table 60 Middle East and Africa: Market Size By Application, 2017–2024 (USD Million)
Table 61 Middle East and Africa: Market Size By Deployment Mode, 2017–2024 (USD Million)
Table 62 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 63 Middle East and Africa: Market Size By Industry Vertical, 2017–2024 (USD Million)
Table 64 Middle East and Africa: Market Size By Sub-Region, 2017–2024 (USD Million)

List of Figures

Figure 1 Global Influencer Marketing Platform Market: Research Design
Figure 2 Market Estimation and Forecast Methodology
Figure 3 Factor Analysis
Figure 4 Drivers, Restraints, Opportunities, and Challenges: Influencer Marketing Platform Market
Figure 5 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 6 Support and Maintenance Segment to Grow at the Highest CAGR During the Forecast Period
Figure 7 Forensic Voice Analysis and Criminal Investigation Application to Grow at A Higher CAGR During the Forecast Period
Figure 8 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 9 Health and Wellness Industry Vertical to Grow at A Higher CAGR During the Forecast Period
Figure 10 North America to Hold the Largest Market Size and APAC to Grow at the Highest CAGR During the Forecast Period
Figure 11 North America Market Snapshot
Figure 12 Asia Pacific: Market Snapshot
Figure 13 IZEA: Company Snapshot
Figure 14 SWOT Analysis: IZEA
Figure 15 SWOT Analysis: HYPR
Figure 16 SWOT Analysis: Traackr
Figure 17 SWOT Analysis: Influerncerdb
Figure 18 SWOT Analysis: Launchmetrics

Note: Product cover images may vary from those shown
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  • IZEA 
  • HYPR
  • Traackr
  • Influencerdb
  • Launchmetrics
  • Julius
  • Klear
  • Upfluence
  • Aspireiq
  • Mavrck
  • Onalytica
  • Lumanu
  • Lefty
  • Linqia
  • Social Beat
Note: Product cover images may vary from those shown
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