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Influencer Marketing is a form of advertising and marketing that involves leveraging the influence of social media influencers to promote products and services. It is a relatively new form of marketing that has grown in popularity in recent years. Influencer Marketing is based on the idea that people are more likely to purchase products and services that have been recommended by someone they trust. Influencers are typically people with a large following on social media platforms such as Instagram, YouTube, and Twitter. They are often seen as experts in their field and are able to reach a wide audience.
Influencer Marketing is often used to target specific demographics and can be used to create brand awareness, increase sales, and build customer loyalty. It is also used to create content that is more engaging and authentic than traditional advertising.
Companies in the Influencer Marketing market include Hootsuite, IZEA, AspireIQ, Upfluence, and Traackr. Show Less Read more