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Contextual Advertising - Global Strategic Business Report

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    Report

  • 544 Pages
  • October 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 4804634
The global market for Contextual Advertising is estimated at US$229.1 Billion in 2023 and is projected to reach US$562.1 Billion by 2030, growing at a CAGR of 13.7% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the contextual advertising market is driven by several factors, including technological advancements, increasing privacy concerns, and the proliferation of digital content. Advances in AI and ML technologies have made it possible to deliver more precise and relevant ads, enhancing the effectiveness of contextual advertising. As privacy concerns rise and regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) become more stringent, advertisers are shifting towards privacy-friendly ad targeting methods, boosting the demand for contextual advertising. Furthermore, the exponential growth of digital content across websites, social media, and video platforms has expanded the opportunities for contextual ad placements. The increasing use of mobile devices and the consumption of digital media on-the-go have also contributed to the market`s expansion, as contextual ads are well-suited for the dynamic and diverse nature of mobile content. These factors collectively drive the robust growth and evolution of the contextual advertising market, making it an essential component of modern digital marketing strategies.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Activity-based Advertising segment, which is expected to reach US$298.3 Billion by 2030 with a CAGR of a 14.6%. The Location-based Advertising segment is also set to grow at 13.2% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $73.5 Billion in 2023, and China, forecasted to grow at an impressive 16.3% CAGR to reach $83.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Contextual Advertising Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Contextual Advertising Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Contextual Advertising Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Adobe Inc., Flytxt, Badoo, and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 152 Featured):

  • Adobe Inc.
  • Flytxt
  • Badoo
  • Flurry, Inc.
  • Clearcode S.A.
  • Ebuzznet
  • Adux
  • Aislelabs
  • Click.ru
  • 3-Bit Internet
  • Digital Promo
  • DL Agency
  • FCR Media
  • Fresh It
  • Babbler Ads

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Advertising: Essential for Corporate/Brand Survival & Existence
  • Global Advertising Spending by Medium (in %): 2020E
  • An Introduction to Contextual Advertising
  • Contextual Advertising: The Many Advantages
  • Advantages and Disadvantages with Behavioral and Contextual Targeting Strategies
  • Global Market Prospects & Outlook
  • Contextual Advertising the Best Bet for Advertisers amid the Pandemic
  • Supercharging Contextual Advertising Leads to Growth in Revenue for Publishers
  • Possibilities Galore for AI in Digital Marketing
  • Key Growth Drivers
  • Restrictions on Collection of Location Data to Cost Marketers
  • Consumer Willingness to Share Location and Personal Data
  • Analysis by Type
  • World Contextual Advertising Market by Type (2023 & 2030): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
  • Analysis by Vertical: Consumer Goods, Retail & Restaurants Lead the Market
  • World Contextual Advertising Market by Vertical (2023 & 2030): Percentage Breakdown of Revenues for Consumer Goods, Retail & Restaurants; IT & Telecom; BFSI; Media & Entertainment; Travel, Transportation & Automobiles; Healthcare; and Academia & Government
  • Regional Analysis
  • World Contextual Advertising Market: Percentage Breakdown of Revenues for Developed and Developing Regions for the Years 2023 & 2030
  • World Contextual Advertising Market: Geographic Regions Ranked by CAGR (Revenues) for 2023 & 2030
  • Competitive Scenario
  • Recent Market Activity
  • Advertising Network Technologies Competitor Market Share Scenario Worldwide (in %): 2021E
  • Contextual Advertising - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rising Internet Usage Widens Opportunities for Contextual Advertising
  • World Internet Penetration Rate (in %) by Geographic Region: 2023
  • Growing Importance of Digital Advertising Favors Growth
  • World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
  • Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2023
  • Digital Content Consumption Patterns Underpin Revenue Growth
  • Millennials Emerge as Key Demographic
  • Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2023
  • Contextual Advertising: A Look Into Key Trends Impacting the Market Direction
  • Stringent Data Privacy Regulations Give Impetus to Contextual Targeting
  • Cookie Phase-Out Diverts Attention to Contextual Advertising
  • Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy
  • Advances in AI and ML to Embolden Real-Time Contextual Targeting
  • Widespread Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
  • Smartphone, tablets, and Laptops Shipments in Million Units for the Years 2019, 2021 and 2023
  • Mobile Advertising Trends Accelerate Growth in Contextual Advertising Market
  • Smartphone Penetration Rate as Share of Total Population: 2016-2023
  • 5G to Further Enhance Mobile Advertising Spending
  • 5G Smartphone Sales in Million Units: 2019-2023
  • Large Base of Social Media Users Presents Lucrative Opportunities
  • Rising Importance of Location-based Advertising Augurs Well
  • Growing Reliance on First-Party Data for People-Based Targeting Enhances Opportunities
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Contextual Advertising Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for Contextual Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 3: World Historic Review for Contextual Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 4: World 15-Year Perspective for Contextual Advertising by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2024 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Activity-based Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 6: World Historic Review for Activity-based Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 7: World 15-Year Perspective for Activity-based Advertising by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Location-based Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 9: World Historic Review for Location-based Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 10: World 15-Year Perspective for Location-based Advertising by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 12: World Historic Review for Other Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 13: World 15-Year Perspective for Other Types by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for Consumer Goods, Retail & Restaurants by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 15: World Historic Review for Consumer Goods, Retail & Restaurants by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 16: World 15-Year Perspective for Consumer Goods, Retail & Restaurants by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 18: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 19: World 15-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 20: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 21: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 22: World 15-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 23: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 24: World Historic Review for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 25: World 15-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 26: World Recent Past, Current & Future Analysis for Travel, Transportation & Automobiles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 27: World Historic Review for Travel, Transportation & Automobiles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 28: World 15-Year Perspective for Travel, Transportation & Automobiles by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 29: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 30: World Historic Review for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 31: World 15-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 32: World Recent Past, Current & Future Analysis for Academia & Government by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 33: World Historic Review for Academia & Government by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2015 through 2022 and % CAGR
  • Table 34: World 15-Year Perspective for Academia & Government by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
CANADA
JAPAN
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
EUROPE
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
FRANCE
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
ITALY
UNITED KINGDOM
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
SPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
AUSTRALIA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Contextual Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adobe Inc.
  • Flytxt
  • Badoo
  • Flurry, Inc.
  • Clearcode S.A.
  • Ebuzznet
  • Adux
  • Aislelabs
  • Click.ru
  • 3-Bit Internet
  • Digital Promo
  • DL Agency
  • FCR Media
  • Fresh It
  • Babbler Ads

Table Information